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Understanding Search Engine Optimization

Byte Technology

Does your business currently appear at the top, on the first page of a Google search result? In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP. On Google alone, people make over twenty-two million searches every day. Google, Bing, Yahoo! What is SEO?

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Google Alerts for Your Nonprofit: Why You Need Them and How to Set Them Up

Bloomerang

If you’re like most nonprofit professionals, you’re too busy focusing on your day-to-day tasks to search the internet for mentions of your nonprofit. It doesn’t make sense to have one staff member scour the internet every day for new articles and events. That’s where Google Alerts come into play. What is a Google Alert?

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3 Ways To Control Your Nonprofit’s Google Results

TechImpact

Nonprofits are facing a bevy of problems they never faced 10 years ago because of the internet and search engines. Google keeps their algorithm tight to their chest, and no one can be 100% certain how it works, but there are a few things we do have control over. Getting noticed online becomes more difficult every day.

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Respect the Rank: Tips for Getting Your Non-Profit Better Results on Google Searches

Byte Technology

Sadly, it’s a critical yet overlooked element of an organization’s Internet presence that can severely hamper efforts to be recognized in a big way. Sadly, it’s a critical yet overlooked element of an organization’s Internet presence that can severely hamper efforts to be recognized in a big way. The top ten? Keep Updating Content.

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Improving Nonprofit Websites for Google Ads Results

DNL OmniMedia

Nonprofits who have a Google Ad Grants account or a paid Google Ad account often appreciate the web traffic they receive from their Google Ads. ” What Determines the Performance of Your Google Ads Results? ” What Determines the Performance of Your Google Ads Results?

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3 Easy Ways to Elevate Your Google Ad Grants Strategy

Greater Giving

Or, you could fine-tune your search engine optimization (SEO) strategy to make your site more visible on search engine results pages. Another invaluable engagement tactic is to leverage the Google Ad Grant. With that funding, your organization can bid on relevant keywords used in Google Ads that promote your nonprofit.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Currently Google+ is only available to invited individuals. Finally, Google+ Entity Profiles will launch after the release of Social Media for Social Good: A How-To Guide for Nonprofits , so please consider this blog post a supplement to the book. Sign up for a Google Account. A Google Account is different from a Google Profile.

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