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How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). And, unlike most grants, Google grants also have a very simple application process. Meet the Google Ad Grant eligibility requirements.

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Image courtesy of Info Trust LLC. Have a good tip for tracking your fundraisers success in Google Analytics? Have a good tip for tracking your fundraisers success in Google Analytics? Landing pages are the first page a visitor to your website lands on when redirected from an organic search, or from some other link.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Provides information on the ad buyer and funding entities behind political/issue ads. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. Doesn’t seem to share info about cost or impressions. May not allow visibility into US ads.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a one-time or monthly financial contribution to the organization. Give in-kind support to the organization in a way that actually helps. Be Informed.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. But for my social posts, I might set the medium to “organic”.

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. The following is a consolidated summary of the various tools that allow organizations to explore deeper levels of data from their websites.

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Level Up Your Marketing with Analytics

Association Analytics

This is how you organize and describe your data. Besides tracking the number of emails you send across the organization and the frequency, you can also view data like your opt-outs over time, the actual number of sends, and bounces to see if they are fluctuating and steady. Let’s use email as an example. Easy Access to All Data.

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