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How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). And, unlike most grants, Google grants also have a very simple application process. Meet the Google Ad Grant eligibility requirements.

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Image courtesy of Info Trust LLC. Have a good tip for tracking your fundraisers success in Google Analytics? Have a good tip for tracking your fundraisers success in Google Analytics? Landing pages are the first page a visitor to your website lands on when redirected from an organic search, or from some other link.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. Doesn’t seem to share info about cost or impressions. Identifying potential partners or collaborators Nonprofits can search for organizations or influencers who are running ads related to their cause.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a one-time or monthly financial contribution to the organization. Give in-kind support to the organization in a way that actually helps. This could be done annually or just one time.

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. The following is a consolidated summary of the various tools that allow organizations to explore deeper levels of data from their websites.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Most ad platforms (Facebook and Google) will let you set them up automatically on your links. But for my social posts, I might set the medium to “organic”. You can also find UTM data in Google Analytics.

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Get the Most out of Your Google Grant

NTEN

You probably already know that Google Grants gives out free AdWords accounts to nonprofits. With an account, if somebody searches for info on, say "polar bears" -- and your organization is trying to ensure there's an ice cap left for them to do polar bear-y things on -- you can use AdWords to try to steer them to your web site.

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