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How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). And, unlike most grants, Google grants also have a very simple application process. Meet the Google Ad Grant eligibility requirements.

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How to connect customers with the Google Analytics User Id

Whole Whale

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. GetLighthouse.io.

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Image courtesy of Info Trust LLC. Have a good tip for tracking your fundraisers success in Google Analytics? Have a good tip for tracking your fundraisers success in Google Analytics? Perhaps you are getting a lot of traffic from Google, but those traffic sources are not leading to donations. You’re not alone.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Provides information on the ad buyer and funding entities behind political/issue ads. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. Doesn’t seem to share info about cost or impressions. May not allow visibility into US ads.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. You can also find UTM data in Google Analytics.

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. Company-level Lead Tracking These tools leverage the IP, cookies and network information of visitors to your website to show a top-level view of company activity.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Be Informed. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Spend two hours googling “creative fundraising ideas” to get inspired. Offer to help write short updates to keep donors informed. bulk mail permits, rules and regulations, mail houses).