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What’s the ROI for Google Ads for Nonprofits?

Get Fully Funded

One of the best nonprofit tools out there is the Google Ad Grant. When leveraging any fundraising or marketing tool , you want to make sure that resource has a high return on investment (ROI). Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81
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A Helpful (Unofficial) Digital Training Guide for New AmeriCorps Members

Whole Whale

Just to be clear from the beginning of this guide, Whole Whale is not directly affiliated or funded by AmeriCorps (though there are alumni on our staff), but we ARE huge fans of the program. Hint: SEO will be the best value over time followed by the Google Ad Grant. Are intake webforms working? Are emails being sent?

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. Set up your Google/Gmail Account and personal Google+ Profile. .

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

In this guide, we’ll cover the need-to-know information and steps of creating a major gift fundraising strategy, including: What is a major gift? You can also take the DIY approach and analyze Zillow, real estate records, Google searches, and other public records to get an idea of your donors’ wealth capacity.

Gift 97