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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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Give Your P2P Events New Energy with Activity Tracking

sgEngage

Learn more: How to Convert Peer-to-Peer Event Participants into Monthly Donors If your organization is committed to a better donor experience, read on to learn how to give your P2P fundraising events new energy with activity tracking. Many non-sport options also happen to be ideal for tracking on a wearable device.

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Tracking Payroll Giving: A Nonprofit’s Step-by-Step Guide

Double the Donation

Payroll giving is a powerful tool for fundraising organizations, providing a steady and reliable stream of income through regular donations directly from supporters’ paychecks.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. .

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Report: In Sharp Reversal, Climate Giving Flat in 2022

NonProfit PRO

After record giving in 2021, philanthropic funding to slow climate change was stagnant from 2021 and 2022, according to the 2023 Funding Trends Report. The report tracks philanthropic giving across sectors and geographies and highlights funding gaps for climate action.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method.

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Tracking Giving Tuesday Gifts with Purpose

DonorPerfect

As the summer winds down, many nonprofits begin preparing for their year-end push and that includes Giving Tuesday, a potentially lucrative day for many organizations. While participation in the day can be fairly simple, smartly tracking your success may prove more complicated.

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