Bloomerang

DECEMBER 15, 2023

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. But you do need a plan.

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Gift Practice Companies Benefit 98

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Gift Raise Guide Relationship 102

Bloomerang

MARCH 8, 2024

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question comes from a nonprofit employee who wants advice on whether they can credit a donation in 2023 if the check was dated 2024: Dear Charity Clairity, A donor advised in early December a $20,000 check was mailed to us.

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Calendar Difference Mail Law 97

Bloomerang

AUGUST 7, 2023

And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels. First time First-time donors are making their very first gift to your organization. With him, the force is weak.

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Gift Donor Time Mail 71

Bloomerang

DECEMBER 9, 2022

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question come from a nonprofit employee who want advice on which year to count gifts that are made on or before December 31, but not received until January: . The donor mails the check via the USPS. Donor Perspective.

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Gift Charity Mail Pledge 82

Bloomerang

DECEMBER 4, 2021

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question comes from a nonprofit employee who wants advice on what to do when you get notified of an estate gift of which you were previously unaware. . CFRE, our very own Fundraising Coach , also known as Charity Clairity.

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Gift Phone Charity Contact 106

Bloomerang

OCTOBER 20, 2021

Believe it or not, I’ve found that there are parallels between one of the greatest Halloween movies ever made and major gift fundraising. With that in mind, ask yourself these questions: Do you have board members who are giving consistently? . Are you able to articulate the impact their gift will have on your mission.

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Gift Teach Fundraising Donor 137

Greater Giving

NOVEMBER 21, 2022

In planned giving, a major donor arranges to give now, but the nonprofit receives the gift after death, usually after the donor’s passing. In this guide, we’ll answer four common questions about planned giving, including: 1. How Do You Find Donors to Give Planned Gifts? What Are Some Ways to Acknowledge Planned Gifts?

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Question Giving Gift Nonprofit 75

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. Donors lose trust in your organization when they only hear crickets after sending a gift.

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Gift Donor Language Video 119

Get Fully Funded

JANUARY 9, 2022

There are lots of details to think through and lots of questions to answer. To get started, answer these six questions. Your donors can easily visualize how their gift will help make a difference. How will we follow up on the gifts we receive?” Donors who send a check can be kept informed via postal mail.

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Structure Question Fundraising Calendar 122

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. We’ll answer the following questions: . Direct Mail. Ready to learn more?

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Mail Channel Strategy Fundraising 66

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Revenue from recurring donations is far more predictable than revenue from one-off gifts. Discover the benefits of recurring donations.

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Donation Retention Gift Philanthropy 342

The Fundraising Authority

DECEMBER 4, 2020

Answer all of these questions and design a theme for your year-end giving campaign that you will use consistently throughout your 3-6 week year-end fundraising effort. Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!”

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Fundraising Phase Mail Gift 201

Bloomerang

OCTOBER 4, 2021

Once you’re ready to look at your appeal again, you should evaluate it by asking the five questions below. If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support. Without your gift this week, a major timely opportunity will be lost.

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Question Donor Test Student 142

Bloomerang

DECEMBER 16, 2021

Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically. We’re here to talk about 3 steps to closing over $10,000 gifts by December 31st. If you put your question in there, it might have a little bit more visibility. That’s right.

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Gift Video Calendar email 116

The Fundraising Authority

DECEMBER 10, 2020

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. Prospecting mailing. October – E-mail fundraising letter. December – Housefile mailing.

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Calendar Develop Organization Fundraising 220

Bloomerang

FEBRUARY 2, 2024

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., And I, like you, feel the imperative of a prompt, personal thank you that’s powerfully indicative of the impact of the donor’s gift. We then looked at the total gift journey. Do you wait for the mail to arrive? Where do checks go first?

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Donor Exercise Gift Charity 93

Bloomerang

NOVEMBER 3, 2023

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Dear What’s Enough, Congrats on receiving more tribute gifts, and good on you for considering the best ways to recognize the generous supporters who refer these gifts to you. Immediately if the gift is made online.

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Donor Gift Charity Newsletter 95

Nonprofit Tech for Good

APRIL 3, 2022

Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). bulk mail permits, rules and regulations, mail houses).

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Fundraising Mail Law Donation 336

Bloomerang

MARCH 22, 2024

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Develop user-friendly donation landing pages and gift processing. Develop a direct mail donor acquisition program. Develop gift acceptance policies and procedures. CFRE, our very own Fundraising Coach , also known as Charity Clairity.

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Consultant Develop Teach Problem 107

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Mail Test Audience Tools 67

Pamela Grow

AUGUST 2, 2023

Multichannel without question. And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. For direct mail, always think package, not letter. Where do you begin? What do you want your donor to do ?

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Free Fundraising Mail Nonprofit 88

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates.

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Course Fundraising Analysis Mail 117

Bloomerang

MAY 19, 2023

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., We have many long-time donors for whom we only have a mailing address. Our online form for giving collects more, but most gifts still come by mail. CFRE, our very own Fundraising Coach , also known as Charity Clairity.

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Phone Donor Mail Charity 80

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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Retention Communication Donor Strategy 103

Bloomerang

AUGUST 27, 2021

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question comes from a nonprofit employee who wants advice on whether or not you have to ask for donor feedback in person. . For example, I was recently asked for a major gift after a year of being cultivated via email.

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Personal Mail Advice Survey 122

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify! Segment your audience. Don’t worry, it doesn’t need to be complicated.

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Gift Consultant Audience email 207

Neon CRM

AUGUST 18, 2023

Giving and receiving gifts extends to others. In a season when many people are participating in gift-giving holidays, they’re inspired to give back to a worthy cause. Ask questions like: Have donors responded better to email over direct mail? Do our direct mail pieces get a better response than social media?

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Campaign Giving Tips Mail 98

Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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Donation Digital Online Giving 197

Bloomerang

APRIL 5, 2021

I recently asked 100 fundraisers this question and almost half said they recruited their absolute best donors from prospecting with board members, staff, volunteers and stakeholders. of gifts per year x Avg. gift amount = Lifetime Value. 7 questions to ask yourself before investing in acquisition . Your membership?

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Donor Mail Gift Files 106

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Before going on, let’s answer the question, “What does it mean to ‘steward’ a donor?” Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc.

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Donor Profit Participatory Relationship 177

Bloomerang

JANUARY 20, 2023

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question come from a fundraiser and donor who wants advice on how to handle poor donor engagement: Dear Charity Clairity, I’m a fundraiser, but also a donor. I love the mission, but wonder if my gift really matters to them.

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Donor Philanthropy Charity Gift 104

Bloomerang

AUGUST 7, 2021

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question comes from a nonprofit employee who wants advice on how to encourage their Development Director to take meetings with major donors. . The real work of major gift fundraising is relationship building. for events and $1.00

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Develop Gift Charity Teach 124

Bloomerang

DECEMBER 11, 2021

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. So, the number of new donors you acquire will depend on the number of folks to whom you mail. per dollar raised.

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Rate Donor Retention Mail 111

Bloomerang

JUNE 9, 2022

Therefore, you also probably have specific major gift fundraisers on your staff to communicate with these supporters. In this guide, we’ll cover some key information about how you can find your organization’s major donors and determine the right ways to engage them to solicit major gifts. Let’s get started. Who are your major donors?

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Donor Gift Database Relationship 108

Qgiv

AUGUST 9, 2023

Boost program participation and engagement with the following strategies: Optimize your recurring gift calls to action (CTAs) A recurring gift or donation CTA is a button or form field that encourages donors to become recurring supporters. Day 2: Call the donor to say thank you.

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Relationship Donor Gift Retention 52

Bloomerang

MAY 15, 2023

Are you using one master email list that includes your monthly donors, volunteers, everyone who’s ever made a gift at any level, people who attended your annual event once, and people who signed up to get your emails on your website? For example, think about what happens after someone makes their first gift to your organization.

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Data Gift Relationship Interaction 98