Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift?

Gift 100

Gift Raise Guide Relationship 100

Bloomerang

OCTOBER 16, 2023

A lot of organizations raise as much as 50% of their budget in December alone. What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? I want you to know the impact of your gift this year. Texts have a 98% open rate. Your voice mail or email? You get the idea!

Gift 103

Gift Script Phone Voice 103

Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

Bloomerang

DECEMBER 11, 2021

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . And so forth. Donors respond in times of crisis.

Rate 109

Rate Donor Retention Mail 109

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. M = Mail to proven donors. There are many data sources out there for direct mail and email acquisition. These are often referred to as Response Lists or Donor Files.

Rate 81

Rate Donor Mail Files 81

Qgiv

AUGUST 26, 2021

Your organization will always need a steady stream of fresh new donors, but what about your existing donors? Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. What Is Donor Retention Rate?

Retention 59

Retention Rate Donor Mail 59

Bloomerang

AUGUST 7, 2023

It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels.

Gift 71

Gift Donor Time Mail 71

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Instead of asking for an increasing lump sum each year, your organization can ask for a smaller monthly donation that adds up to a larger annual total.

Donation 347

Donation Retention Gift Philanthropy 347

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach?

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Mail Channel Strategy Fundraising 63

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Practice Fundraising Guide Channel 240

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

Mail 52

Mail Relationship Digital Donor 52

Nonprofit Tech for Good

APRIL 15, 2020

Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). 6) Add charity rating badges and program vs. operating expense graphics. 4) Experiment with default donation amounts.

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Practice Donation Paypal Badge 363

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a one-time or monthly financial contribution to the organization. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be Informed.

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Fundraising Mail Law Donation 344

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

Mail 52

Mail Integration Digital Strategy 52

Saleforce Nonprofit

AUGUST 31, 2022

To meet rapidly changing donor expectations, we need to adopt a digital-first mindset to keep our organizations relevant and grow our missions. Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers.

Gift 69

Gift Strategy Amazon Digital 69

Qgiv

NOVEMBER 2, 2023

Fundraising automation encompasses a plethora of ways to make the fundraising process easier for your organization—data collection, emails, receipts, and more! Fundraising automation makes sending out communications faster and easier for your organization, increasing the number of connections you can make. The best part?

Work 122

Work Fundraising Mail Integration 122

Pamela Grow

AUGUST 2, 2023

While you might want to imagine your organization sending out one or two emails resulting in a widely successful year-end, all the research shows the unlikelihood of that happening. And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” What’s your renewal rate? By segment?

Free 88

Free Fundraising Mail Nonprofit 88

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. Reduced overhead costs of broad fundraising outreach.

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Course Fundraising Analysis Mail 130

Bloomerang

FEBRUARY 13, 2023

In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%. On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%.

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Donor Strategy Retention Help 104

Neon CRM

MAY 31, 2023

That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. 37 Million U.S.

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Statistics Fundraising Metrics Mail 97

NetWits

FEBRUARY 16, 2012

Make sure to check out his upcoming webinar where Bill will talk about Making the Most of Recurring Gifts with The Raisers Edge — 2/22/12 @ 2pm ET — Register Now ! One of the ways nonprofit organizations are meeting this demand is by placing some of their focus on building successful online fundraising programs.

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Gift Program Online Fundraising 188

sgEngage

APRIL 17, 2024

If your nonprofit organization is eager to harness the full potential of your digital fundraising efforts and give your donors what they expect, it’s good to have a guide. This also led to a 25% higher average gift amount. Here, we’re offering a roadmap to help you inspire generosity with a better online donation form.

Donation 97

Donation Online Canada System 97

Candid

NOVEMBER 14, 2023

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. No matter what size the organization or staff, building a culture of gratitude makes everyone feel more valued and connected to your cause. I used to organize an annual “holiday tea” for our donors.

Giving 112

Giving Retention Gift Hosting 112

sgEngage

SEPTEMBER 22, 2021

While these efforts often include prioritizing environmentally friendly work practices or committing to offering fair wages to employees, corporate philanthropy has to do with supporting nonprofit organizations via charitable donations of funds, time, and/or resources. Volunteer grants. Corporate volunteerism. Data-Driven Industry Insights.

Philanthropy 82

Philanthropy Organization Gift Donation 82

Saleforce Nonprofit

AUGUST 31, 2022

To meet rapidly changing donor expectations, we need to adopt a digital-first mindset to keep our organizations relevant and grow our missions. iWave rates and scores an individual’s financial capacity, propensity to give, and affinity for our mission, adding scores directly to donor records in our Salesforce CRM.

Gift 52

Gift Strategy Amazon Digital 52

Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47.

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Stats Trend Mail Fundraising 96

Bloomerang

FEBRUARY 27, 2024

The minute you understand and act on this, your retention rates will rise. It’s worth noting that a recent study by Philanthropy Daily found that 49% of lapsed donors who hadn’t made a gift in at least two years believe themselves to be current donors. Before we talk about how to win them back, you need to consider why they left.

Donor 84

Donor Rhode Island Gift Tennessee 84

Bloomerang

DECEMBER 13, 2021

Send emails from an individual associated with your organization. The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. First, this information reassures people that they can trust your organization.

Tips 118

Tips Fundraising Pledge Mail 118

Bloomerang

SEPTEMBER 14, 2022

Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email). For example, “Please use my gift now to help endangered polar bears in Antarctica and other imperiled wildlife.”. Have they done the math?”.

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Question Fundraising Org Mail 94

Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed!

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Money Tips Time Mail 98

sgEngage

NOVEMBER 20, 2023

We aren’t tempted by the glamour and glitz of major gifts , the gold-lettered names on a wall or building. I want you to have the confidence (and your leadership team to have the confidence in you) that with data and time, you can make annual giving work for your organization. Annual giving folk are a strange breed. Plan for your year.

Data 94

Data Giving Work Test 94

Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. These proven strategies will lay a strong foundation for your organization and pave the way for future growth. Be sure to include a few engagement and growth goals for your organization.

Guide 52

Guide Fundraising Mail Metrics 52

Bloomerang

FEBRUARY 2, 2024

And I, like you, feel the imperative of a prompt, personal thank you that’s powerfully indicative of the impact of the donor’s gift. If your donor is stuck in processing mode for weeks or months after giving, you’ll miss out on their most-likely-to-give-again period – a time when you could have received a second gift.

Donor 89

Donor Exercise Gift Charity 89

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Feeding America , originally founded in 1979 as a faith-based organization, is headquartered in Chicago, IL, a central hub of the food industry. Aaron LaMonica-Weier , Sr.

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Feeds San Antonio Donor America 85

Bloomerang

MAY 3, 2021

One place I worked saw appeals with notes get a 30%+ rate of return vs. a 4% return from appeals without notes! . Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). After all, your thank you establishes trust and kick starts your ‘next gift strategy.’ Scan it in?

Action 129

Action Donor Tips Fundraising 129

Bloomerang

JANUARY 7, 2022

Quite simply, donor retention is a measure of how many donors continue to donate to your organization. Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up.

Retention 86

Retention Donor Guide Rate 86

sgEngage

MARCH 22, 2022

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . In contrast, an existing donor already has confidence in your organization. Direct Mail versus Digital Communications . Personalize all appeals .

Retention 96

Retention Communication Donor Strategy 96