M+R

MARCH 11, 2024

3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. Direct Mail Targeting!

Mail 75

Mail Results Benchmark United States 75

Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

Mail 52

Mail Campaign Donor Tips 52

Allegiance Group

FEBRUARY 14, 2023

in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. year over year. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

Bloomerang

OCTOBER 16, 2023

A lot of organizations raise as much as 50% of their budget in December alone. What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? I want you to know the impact of your gift this year. Your voice mail or email? Can’t say that I blame you. You get the idea!

Gift 99

Gift Script Phone Voice 99

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift?

Gift 97

Gift Raise Guide Relationship 97

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail 107

Mail Retention Practice Donor 107

The Fundraising Authority

SEPTEMBER 22, 2022

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. While not every nonprofit organization utilizes annual appeal letters, it has been my experience that most do. Write professional drafts with A.I.

Mail 321

Mail Fundraising Database Summary 321

Nonprofit Tech for Good

MARCH 20, 2024

DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Bonterra ] 33% of online donors give tribute gifts to family and friends.

Statistics 238

Statistics Online Fundraising Benchmark 238

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

Gift 92

Gift Practice Companies Benefit 92

Bloomerang

OCTOBER 20, 2021

Believe it or not, I’ve found that there are parallels between one of the greatest Halloween movies ever made and major gift fundraising. Steward donors and encourage them to become loyal to your organization. . The donors who are most active and engaged with your organization are your best major donor prospects. .

Gift 135

Gift Teach Fundraising Donor 135

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

Bloomerang

AUGUST 7, 2023

And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels. First time First-time donors are making their very first gift to your organization.

Gift 70

Gift Donor Time Mail 70

Bloomerang

JUNE 30, 2023

Today’s question comes from a nonprofit employee who wants advice on how to credit and acknowledge donor advised fund gifts in their donor database: Dear Charity Clairity, I’m unsure how to enter donor advised fund gifts in our database so they’re credited and acknowledged appropriately. And do I thank the donor or the administrator?

Database 114

Database Gift Fund Donor 114

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. To touch their hearts, you have to make them feel fantastic about giving to your organization.

Gift 119

Gift Donor Language Donation 119

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Tribute and honorary gifts , made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration. Maximize the Impact of Tribute Gifts. MobileCause makes it easy for a donor to make a tribute gift.

Giving 344

Giving Strategy Fundraising Gift 344

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Instead of asking for an increasing lump sum each year, your organization can ask for a smaller monthly donation that adds up to a larger annual total.

Donation 351

Donation Retention Gift Philanthropy 351

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach?

Mail 61

Mail Channel Strategy Fundraising 61

Bloomerang

DECEMBER 4, 2021

Today’s question comes from a nonprofit employee who wants advice on what to do when you get notified of an estate gift of which you were previously unaware. . I’m looking to create such a form, and I would appreciate ideas if this is something that is already in practice at other organizations.

Gift 100

Gift Phone Charity Contact 100

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

Mail 52

Mail Relationship Digital Donor 52

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a one-time or monthly financial contribution to the organization. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be Informed.

Fundraising 350

Fundraising Mail Law Donation 350

Bloomerang

OCTOBER 3, 2022

Personal touches are important and play a key role in cultivating a one-time gift into a regular donor. Save your organization money and resources by preventing a large pile of returned mail. What’s the real cost to your organization? The post What Is Bad Data Really Costing Your Organization?

Data 114

Data Organization Database Donor 114

sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . Some of the most notable advantages to nonprofits from employer matching gifts include: Added fundraising revenue. Improved donor retention.

Gift 81

Gift Benefit Ratio Nonprofit 81

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

Practice 243

Practice Fundraising Guide Channel 243

Nonprofit Tech for Good

AUGUST 4, 2023

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. organizations** 11.8% organizations** 23.6% They often prefer to support traditional, well-established organizations with a proven track record of impact.

Generation 245

Generation Giving North America Method 245

Saleforce Nonprofit

AUGUST 31, 2022

To meet rapidly changing donor expectations, we need to adopt a digital-first mindset to keep our organizations relevant and grow our missions. Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers.

Gift 69

Gift Strategy Amazon Digital 69

The Fundraising Authority

DECEMBER 4, 2020

Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Introduce the campaign to your board and any other donor clubs, committees or affinity groups at your organization. Ask your board for a year-end gift. Third, Make Your Asks.

Fundraising 201

Fundraising Phase Mail Gift 201

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

Mail 52

Mail Integration Digital Strategy 52

Nonprofit Tech for Good

JANUARY 31, 2021

Gifted :: gifted.com. Ideal for virtual parties, Gifted is an event invitation platform that allows party organizers to donate up to 100% of funds raised to select nonprofits in the United States and Canada. Bonfire enables nonprofits to easily design and raise funds by selling t-shirts online. GroupRaise :: groupraise.com.

Tools 321

Tools United States Online Fundraising 321

Qgiv

NOVEMBER 2, 2023

Fundraising automation encompasses a plethora of ways to make the fundraising process easier for your organization—data collection, emails, receipts, and more! Fundraising automation makes sending out communications faster and easier for your organization, increasing the number of connections you can make. The best part?

Work 122

Work Fundraising Mail Integration 122

The Fundraising Authority

NOVEMBER 28, 2020

In working with dozens of non-profit organizations on year-end giving programs, I have found that there are five basic rules that must guide your strategy if you want to steadily increase year-end fundraising each and every year at your charity: Rule #1: Make Sure Your Message is Consistent. communicate) through direct mail.

Fundraising 240

Fundraising Homeless Mail Hype 240

Bloomerang

OCTOBER 13, 2021

This is a time when many organizations are raising as much as 30% to even 50% of their total budget. . Here’s a scenario showing how calling a donor can inspire them to make an end-of-year gift. . They mention how your gift helped a person or solved a problem. Later, you get their end-of-year appeal in the mail or in your inbox.

Script 100

Script Phone Gift Examples 100

NonProfit PRO

SEPTEMBER 20, 2021

I’m an avid scanner of mail samples. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice.

Donor 162

Donor Giving Sample Mail 162

sgEngage

SEPTEMBER 22, 2021

While these efforts often include prioritizing environmentally friendly work practices or committing to offering fair wages to employees, corporate philanthropy has to do with supporting nonprofit organizations via charitable donations of funds, time, and/or resources. Volunteer grants. Data-Driven Industry Insights.

Philanthropy 80

Philanthropy Organization Gift Donation 80

NetWits

FEBRUARY 16, 2012

Make sure to check out his upcoming webinar where Bill will talk about Making the Most of Recurring Gifts with The Raisers Edge — 2/22/12 @ 2pm ET — Register Now ! One of the ways nonprofit organizations are meeting this demand is by placing some of their focus on building successful online fundraising programs.

Gift 188

Gift Program Online Fundraising 188

Saleforce Nonprofit

AUGUST 31, 2022

To meet rapidly changing donor expectations, we need to adopt a digital-first mindset to keep our organizations relevant and grow our missions. Donor prospects in Salesforce with an iWave Score of 4 get added to the major gift portfolio. An ask too high and you might miss a gift entirely.

Gift 52

Gift Strategy Amazon Digital 52

Nonprofit Tech for Good

AUGUST 19, 2023

Why It’s Important to Accept Online Donations Collecting online donations can be a powerful and budget-friendly way to raise funds for your cause or organization. They can show some love for your organization quickly, no matter where they are in the world.

Donation 215

Donation Digital Online Giving 215

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Here’s what three of our expert partners said! Segment your audience.

Gift 207

Gift Consultant Audience email 207