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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Or, you can optimize existing content you have with your keywords in mind. However, without taking that crucial SEO step, you are kind of shouting into the void.

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5 Game-Changing Marketing Tips to Maximize Auction Exposure

DNL OmniMedia

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Demographics. Email marketing. Social media.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

How each traffic source is influencing sign ups for your peer-to-peer campaign. And, when it comes to parameters, keep these best practices in mind: Use only lowercase words. They are a super effective way to hone into your donors’ behaviour ( Raisely’s attribution tracking feature helps here, too ). Your own UTM generator.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. Though increasingly rare to find an auto-generated, unclaimed page, they do exist. A sure sign that a nonprofit has integrated LinkedIn into their social media strategy is a LinkedIn icon featured on their website.

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12 of the Best Fundraising Websites for Nonprofits

Bloomerang

Having a clear online fundraising strategy, and the tools to bring it to life, is more important than ever, especially as younger generations gain more giving power. Classy Classy offers an online fundraising suite with multiple giving features, along with a few event management solutions. Retention-focused donor management system.

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How to Build a Social Media Following: Top Secrets Revealed

Nonprofits Source

Social media is an effective promotional tool when used strategically, whether it’s to promote a recurring giving campaign, spotlight your volunteers, or feature an upcoming fundraising event. For example, Gen Z and Millennial audiences are active Instagram users, while older generations tend to be more active on Facebook.

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5 Ways Neuroscience Helps Your Nonprofit Understand Donor Behavior

Classy

This donor behavior post is written by UNICEF’s senior coordinator and featured speaker at the 2021 Collaborative: Virtual Sessions , Francesco Ambrogetti. You’ll find features of the forthcoming book, Hooked on a feeling. For instance, fear now influences social interactions. The Neuroscience of Donor Behavior.

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