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[DATA] 14 Must-Know Stats About How Nonprofits Use Social Media

Nonprofit Tech for Good

60% use Twitter – up from 46% in 2019. 45% use YouTube – up from 26% in 2019. 17%: Twitter. 8%: YouTube. Please Note: Instagram Feed Fundraisers had not yet launched when the Global NGO Technology Survey was released, therefore are not factored into the data. 1) 87% of nonprofits worldwide use social media.

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Accessibility on Social Media

M+R

As video content on social media continues to reign supreme and audio-only content, spurred on by Twitter Spaces and Clubhouse, grows, it’s important for nonprofits to prioritize accessibility when publishing content online. Additionally, you may see special characters used to create artistic typefaces for profiles on Twitter and Instagram.

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What You Need to Know About Threads

Forum One

Meta launched its response to Twitter last week, Threads. To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million.

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3 Ways To Control Your Nonprofit’s Google Results

TechImpact

Search engine result pages are difficult to grasp and take complete control of, while social media feeds become more saturated with our peers, Even more difficult and mysterious, especially to many of us in the nonprofit sector, is the search engine and where it places our websites and social media outlets on those first few pages.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

Unless you study Facebook, Twitter, Pinterest. 2) You are rarely retweeted on Twitter. People follow nonprofits on Twitter to learn about your cause or because they care about the work you do. 3) Your YouTube Channel is absent of customization and branding. Many nonprofits are neglecting their YouTube Channels.

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Five Essential Apps for Your Nonprofit’s Facebook Page

Nonprofit Tech for Good

I recently added the Twitter and YouTube Apps to the Nonprofit Organizations Facebook Page. The Apps allow you to then create Twitter” and “YouTube” Tabs on your Facebook Page that pull in and nicely display all your Tweets and videos from Twitter and YouTube. Tags: Facebook Twitter YouTube.

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5 Simple Social Media Tips For Smaller Nonprofits

TechImpact

5 Days a week, post to Twitter. Twitter is the most dtnamic, fastest changing of all social media feeds. Because of its high turnover rate, staying active on Twitter 5 days per week is imperative to increasing engagement. It is okay to miss a day or two on these feeds because there is so much less competition.