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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Videos with Mobile In Mind. Since the vast majority of social media consumption is done on mobile devices, mobile-friendly video formats like square and vertical are a must. Square videos provide 78% more space in social feeds than landscape and they don’t require that the user tilt their phone to view it in full-screen.

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Twitter Adds Buy Button to Feed

NonProfit Hub

As of now, the test is limited to a select number of brands, artists, and most importantly… nonprofits. Since this is just a test, we don’t know what the exact implications will be, but all indications are that this should be a smashing success in the nonprofit world. Testing a way for you to make purchases on Twitter [Twitter].

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5 ways to supercharge your fundraising ads before the ball drops

M+R

Testing changes to your donation form to improve conversion rates. Some tests we’ve loved recently are improving page load speed, adding additional payment options, and adding a “nudge” toward a monthly donation. Optimizing for mobile (even more than you already do). Set up thoughtful onboarding and automation series.

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HOW TO: Ensure Your Nonprofit’s Facebook Fans See All Your Posts

Nonprofit Tech for Good

Except for a short test in 2009 , your nonprofit’s Facebook Fans have never seen all your posts and as most of us have by now have realized, the percentage that do has gotten significantly smaller over time. According to Facebook Help: When you create a list, you’ll see the best posts from that list in your main News Feed.

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Great reads from around the web on May 9th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Every time I do testing, I see the same thing that they note here: my instincts are wrong. We over-think things and the best way to stop is by testing!

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6 Ways to Get Your Nonprofit Website Ready to Boost Holiday Giving

Get Fully Funded

When the donor clicks through to the donation page, a call to action should be prominent like “Your gift helps us feed the homeless!” Test it on various browsers and on a mobile device, just to make sure. Make sure your donation process is easy and that it works.

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Venmo vs Paypal – which one to choose for nonprofits?

Whole Whale

Venmo is one of many mobile payment services that allow users to link their bank accounts of debit cards and send money to friends, family, and now, nonprofits. While the legal details are tested and sorted out, you can still plan for the launch by testing the tool. How to (eventually) manage a nonprofit Venmo account.

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