NetWits

APRIL 6, 2012

As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e. Facebook Fan or Supporter). At the end of the day, calculating the real value of a Facebook Like or Twitter Follower is tough.

Facebook 241

Facebook San Francisco Benchmark NTEN 241

EveryAction

JUNE 15, 2017

Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. They can also assign a source code to the plan to track results in reporting. Email our team here!

Integration 100

Integration Facebook Contact ROI 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Here’s a best practice about Facebook that surfaced from the discussions. Why: Custom Landing Tabs. How did you create it?

Measure 102

Measure Facebook Practice San Francisco 102

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. And it’s still hard to carve out time for tracking.

Measure 99

Measure Track Model Seattle 99

Nonprofit Tech for Good

NOVEMBER 1, 2020

Currently, there are a few popular options that you might want to consider using: Facebook. 7) Measure your social media engagement. You can also use the data to measure your progress against your goals. You’ll also want to keep track of these stats. This can come in very useful for tracking your progress and engagement.

Social Media 332

Social Media Associations Media Social 332

Amy Sample Ward

OCTOBER 18, 2011

—– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Note: You can find resources about Facebook on Facebook using its resource center.).

Facebook 196

Facebook Change Tutorial Plugin 196

NonProfit Hub

AUGUST 15, 2019

Why Facebook is Important to Nonprofits. If you’re a marketer, then you know the impact that Facebook has globally. billion active daily users worldwide- that’s 66% of its monthly users- making Facebook the third most-visited site in the world. Americans alone spend 58 minutes a day scrolling through Facebook.

Facebook 61

Facebook Audience Social Media Group 61

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

Five Steps You Can Take Now to Apply the New Measurement Standards In Your Organization. Everything You Need to Know about the Dublin Summit and the New Measurement Standards. SMMStandards Progress and Roadmap: Marklein and Paine Present the First Social Media Measurement Standards at the Dublin Summit. But where to start?

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

Bloomerang

AUGUST 16, 2021

If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Track your own data. Here are some of the questions you might ask in order to understand what metrics to track: . But you’ve got to be patient, and you’ve got to have goals against which you can measure your results.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , I thought I'd share how I look at my Facebook page data. That in turns drives my measurement strategy.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 27, 2012

“ If Facebook does decide to flip a switch faster than expected and your nonprofit isn’t the first, will that spell disaster instead of success? But, don’t go into denial either, these resources, that I found through Mari Smith’s Facebook Page will help you and your team come up with a plan.

Facebook 125

Facebook Images Measure Disaster 125

NTEN

OCTOBER 24, 2011

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. Measuring your activities is as important as what you’re posting, or how many times a day you post.

Social Media 88

Social Media Measure Media Social 88

Candid

APRIL 20, 2023

As you define your goal(s), also think about how to measure it. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. One important note: make sure to track your own time during the experiment.

Social Media 98

Social Media Data Strategy Media 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The conversation was fast and intense on Facebook, so that’s why I’m taking the time to summarize out here. Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel.

Feeds 102

Feeds Social Media Measure Summary 102

Bloomerang

APRIL 17, 2024

Some organizations utilize Key Performance Indicators (KPIs) to measure their goals. Donorbox defines KPIs as “a measurable value that demonstrates how effectively a nonprofit (or another type of organization) is achieving its key organizational objectives.” You may be tracking the number of likes on a Facebook post.

Data 106

Data Metrics Measure Goal 106

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. Try hosting a Twitter (now known as X) Q&A relevant to your mission or service or a livestream on Twitch, Instagram, and Facebook. Impressions are nice for measuring awareness but they’re too broad to measure engagement.

Strategy 98

Strategy Measure Social Media Metrics 98

The Modern Nonprofit

DECEMBER 4, 2023

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly. This has led to increasing awareness among internet users about the implications of their digital footprints.

Support 103

Support Fundraising Awareness Data 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?”

Content 101

Content Measure Organization Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

Social Media Measurement Tips View more presentations from Beth Kanter. I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it.

Social Media 95

Social Media Measure Jordan Tips 95

NetWits

JULY 10, 2012

Facebook has it’s roots in education. Once Facebook conquered colleges the now web-giant with more than 900 million active monthly users moved on to support high schools. Naturally, Facebook’s appeal reaches down into the earlier years of education because kids love connecting with friends. Master them first.

Social Media 251

Social Media Media Social Slides 251

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2016

Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn. Email, Facebook, posting to listserves, your website, direct mail—the list goes on and on. For each source you want to track to the same page, you’ll need a different URL. Match each URL to a source you want to track.

Measure 50

Measure Strategy Analytics Channel 50

Care2

APRIL 30, 2014

Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools. Twitter Ads Dashboard : Twitter has made its Ads Dashboard available for regular use beyond advertising tracking.

Track 65

Track Audience Content Tools 65

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!”

Metrics 96

Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Commenting on the posts in other aligned partner’s Facebook pages. View more presentations from Beth Kanter.

Facebook 112

Facebook Change Profile Impact 112

Bloomerang

JUNE 3, 2024

Set realistic deadlines for each phase of your fundraising efforts to keep your team on track. Use Facebook, Instagram, X, and TikTok to run targeted fundraising campaigns and engage with donors to keep them in the know on events, gatherings, and updates about the organization. Measure outcomes. Create a timeline.

Arts 74

Arts Culture Fundraising Nonprofit 74

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking, whether an informal or extensive research study, can be an incredibly valuable exercise because the numerical analysis can help you craft realistic measurable objectives. Devon’s benchmarking study collected social media data from a survey of 2o7 arts organizations , referred by participants in Track 2.

Benchmark 96

Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Note From Beth: Here’s some quick tips on using Facebook Ads. The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. Ads appear on the right hand side of the Facebook newsfeed. 2.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

The good folks at Idealware offered me a sneak peak of their new Facebook research – how could I resist? Who’s seeing success with their Facebook page? In February, Idealware distributed a survey (thorough an informal email outreach) to over 500 nonprofit professionals who were using Facebook at their organizations.

Facebook 123

Facebook Research Advocacy Analytics 123

Nonprofit Tech for Good

JANUARY 17, 2019

A social media content calendar will help you to stay on track by planning ahead what you need to post and when. It’s an easy way to set measurable goals and to align your objectives with your daily posting. 10) Measure success. Once you start using your content calendar, you will need to measure the effectiveness of your posts.

Calendar 274

Calendar Social Media Content Media 274

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

And, of course, don’t forget that you also need to measure your content strategy and “ Measuring the Networked Nonprofit ” has lots of tips and resources that help you do that. Become Your Own Publishing Powerhouse with LightBox Collaborative’s 2014 Editorial Calendar guest post by Holly Minch.

Calendar 106

Calendar Measure Strategy Digital 106

Qgiv

SEPTEMBER 8, 2021

If you’ve created a Facebook group and/or set up a streaming service event participants can watch activities unfold from, send them that information. Facebook Live is a great solution for this. When you’re done livestreaming on Facebook, your video will still be available to view for those who missed your live broadcast.

Virtual 98

Virtual Hosting Tips Amazon 98

Amy Sample Ward

FEBRUARY 26, 2012

If the numbers you are tracking don’t give you an action, how valuable are they? If the numbers you are tracking don’t give you an action, how valuable are they? For example, if you track just how many people come to your website, it doesn’t give you much action.

Metrics 227

Metrics Social Media Media Social 227

TechImpact

JULY 30, 2014

The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Or have you ever wondered how many visitors arrive to your site from Twitter vs Facebook. Implement offline conversion tracking. No problem.

Analytics 223

Analytics Statistics Google Demographics 223

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The Importance of First-Party Data What’s the Big Deal?

Marketing 52

Marketing Plugin Track Policy 52