NetWits

AUGUST 8, 2011

What I do have, though, is a family, a best friend, a neighbor (an Aunt Mabel, if you will) that I’d much rather receive an e-mail, Facebook post or Twitter mention from than pretty much any non-profit organization. — Full disclosure: I don’t actually have an Aunt Mabel.

Training 197

Training Train Mail Offline 197

NetWits

JUNE 23, 2011

Print: Direct mail is far from dead. The majority of gifts are still received offline and with an integrated approach the average donor value is shown to be higher. Social Media: If you don’t have time for Facebook and Twitter… you need an intern! Timing: Time your emails and print mailings to go out in a consistent manner.

Campaign 253

Campaign Fundraising Maryland Channel 253

NetWits

JUNE 13, 2011

on the NTEN Blog , NTEN’s Holly Ross writes: “For those of you waiting for the direct-mail death toll, it looks like you’ll be waiting a while longer. The study confirms what we already know: online donors are younger, have higher incomes and give larger initial gifts than offline-acquired donors. Where to go from here.

Channel 118

Channel News Mail Blogger 118

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. 31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. For instance, you might send most of your communications using email and Facebook, while posting only occasionally on your less-popular Twitter account.

Guide 111

Guide Giving Nonprofit Metrics 111

CauseVox

AUGUST 10, 2021

The most effective way to increase the number of touches you have is to share your invitation in a wide variety of channels , both online and offline. Your invitation on Twitter will look different from a direct mail postcard. . What To Include In A Fundraising Event Invitation?

Examples 97

Examples Create Fundraising Cancer 97

Bloomerang

AUGUST 23, 2023

Stand-out peer-to-peer fundraising platform features Integrate your donation page directly into Facebook Use a free mobile app to thank supporters and update your main campaign page Free fundraising guides to help new and first-time fundraisers Pricing Fundly has a 0% platform fee and a 2.9% + $0.30 transaction fee for credit card processing.

Platform 83

Platform Giving Fundraising Software 83

Amy Sample Ward

APRIL 8, 2011

" The US will use Twitter and Facebook to issue terror alerts – "The U.S. government is working on a new warning system to replace their oft criticized five-color coded terror index, and according to a new document obtained by The Associated Press, they're turning to Facebook and Twitter."

Web 114

Web Disaster Japan Org 114

Pamela Grow

JANUARY 13, 2021

We continue to solicit donors using direct mail and emails. This slide from Steve MacLaughlin of Blackbaud displays the differences in donor retention rates between online-only, offline only, and multichannel. I suggested that her organization segment their mailing. A copy of our summer newsletter is attached for your review.

Newsletter 52

Newsletter Donor Retention Nashville 52

NonProfit Hub

MARCH 12, 2019

That means… -Tweets and Facebook posts. Offline connections. If you send direct mail, include a place for people to opt in to your emails on the page. You should also be promoting your newsletter on all possible channels. Promos in your other emails (in the form of the copy itself, a banner ad at the bottom, etc.).

Newsletter 66

Newsletter Digital Captivate Headline 66

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

The npEXPERTS e-book includes Forbes’ most influential, top bloggers, CFRE/ACFREs, animal lovers and association pros, pioneers and innovators, peer-to-peer fundraisers and direct response agitators, online fundraising experts and direct mail gurus all in one place. Pitman , author of the Ask Without Fear!

Content 120

Content Marketing Free Fundraising 120

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Tip: You can also get Google Analytics for your Facebook Page! Facebook Insights. These analytics are part of having a Facebook Page. Nutshell Mail – [link].

Tools 162

Tools Tech Map RSS 162

Neon CRM

OCTOBER 31, 2023

Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. Embrace Analog Donor Engagement Strategies When was the last time you got a card in the mail? Embrace “old school” analog connections like direct mail, personal phone calls, and face-to-face gatherings.

Donor 98

Donor Strategy Nonprofit Phone 98

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. " They probably said the same thing about Facebook, Twitter, and other social media tools. Compare that with a recent downward trend in donor acquisition using offline channels like direct mail.

Online 90

Online Fundraising Offline Blackbaud 90

Care2

JANUARY 24, 2013

Say good bye to "online fundraising" and "offline fundraising," there is only fundraising. Leads acquired online are often best nurtured through social networks and converted in the mail, or over the phone if you're after monthly donors. Direct mail donors give more if they are hearing from you via email and social networks.

Channel 66

Channel Social Media Integration Wyoming 66

CauseVox

JUNE 9, 2021

Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat. You can add these into your virtual fundraising campaign site on CauseVox as an offline donation to showcase fundraising progress! Virtual Gala Fundraiser. Live-Streaming.

Ideas 98

Ideas Online Fundraising Charity 98

Connection Cafe

APRIL 14, 2017

Direct mail and other traditional fundraising channels are. For a children’s charity, HMA found that 73% of online donations were received from donors who already existed in the direct mail program. Direct mail donors are old and certainly not keen to give online. The fastest growing age cohort on Facebook is 65+.

Online 41

Online Giving Mail Channel 41

NTEN

SEPTEMBER 24, 2009

In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline. Imagine a scenario when a check arrives in the mail as a result of a direct mail campaign.

Donor 84

Donor Online Mail Social Network 84

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. Facebook: With live streaming and story capabilities, Facebook is ideal for spreading the word about your upcoming fundraisers and events. Did retargeted ads see more conversions than direct mail solicitors?

Marketing 52

Marketing Social Media Nonprofit Integration 52

Connection Cafe

MARCH 4, 2019

Here is a short list of innovations that happened after online giving began in 1999: Airbnb, Android, Bitcoin, Chrome, Dropbox, Etsy, Facebook, Github, Hashtags, iPod, iPhone, iPad, jQuery, Kindle, LinkedIn, MySpace, Netflix, Oculus Rift, Pinterest, Reddit, Slack, Tesla, Twitter, USB Flash Drive, Venmo, Wii, Xbox, YouTube, and the Zettabyte.

Online 36

Online Giving Offline United States 36

Care2

MAY 29, 2009

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

Mail 34

Mail Social Media Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 10, 2009

One of the questions that came up during a discussion of concerns at the beginning of the day, was "We have 5,000 friends on Facebook, now what? Escalate relationship w/periodic updates through Facebook messaging with higher asks. jeffshuck @ kanter I'm biased, but events are a powerful way to move online advocates offline.

Activities 50

Activities Active Activism Social Media 50

Judi Sohn

APRIL 14, 2010

Kara Carrell (aka @Karitas ) pointed out that she has a "How I Roll" post that she links to and updates as her on and offline world evolves. You can subscribe to the site via RSS , but when I post it does automatically feed out to Twitter and Facebook. Send me a message through Facebook. I loved that idea. Follow me on Twitter.

Cancer 100

Cancer New Jersey Digg Offline 100

Judi Sohn

APRIL 14, 2010

Kara Carrell (aka @Karitas ) pointed out that she has a "How I Roll" post that she links to and updates as her on and offline world evolves. You can subscribe to the site via RSS , but when I post it does automatically feed out to Twitter and Facebook. Send me a message through Facebook. I loved that idea.

Cancer 100

Cancer New Jersey Digg Offline 100

CauseVox

OCTOBER 21, 2021

Here are some ways you can fundraise during year-end: Email “asks” A phone-a-thon Online crowdfunding campaign Peer-to-peer fundraising Direct mail pledges A one-day giving blitz such as #GivingTuesday Virtual events Incorporate a matching grant. Delegate Tasks: Once you set your goal and plan, it’s time to delegate.

Campaign 80

Campaign Fundraising Calendar Template 80

NonProfit Hub

MARCH 17, 2014

Plus, it’s something that spans both the online and the offline worlds, and can put your organization clearly on people’s radars in a very positive fashion. To boost your nonprofit brand’s buzzability, you have to give your brand evangelists something worth talking about beyond the latest direct mail drop or email blast.

Build 76

Build NPO Nonprofit Offline 76

Tech Soup

OCTOBER 30, 2015

Wonderful letters sent to the wrong mailing list. Are you cross-promoting your campaign across mobile, social, online, and direct mail so your message will be tailored to generational and behavioral differences in your audiences? Are you coordinating email with direct mail? A few of the more common missteps include.

Fundraising 36

Fundraising Philanthropy Mail News 36

Tech Soup

APRIL 1, 2013

The npEXPERTS e-book includes Forbes’ most influential, top bloggers, CFRE/ACFREs, animal lovers and association pros, pioneers and innovators, peer-to-peer fundraisers and direct response agitators, online fundraisers and direct mail gurus, all in one place. Pitman , author of the Ask Without Fear! by Roger M.

Ideas 55

Ideas Fundraising Effective Blackbaud 55

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2009

While it’s not a new term, a few months ago, “slacktivism” became the topic of a firestorm debate among nonprofit advocates, online marketing professionals and social change proponents after a series of media stories including an article by Warren Clements of Toronto’s Globe and Mail, “A slacktivist and his crackberry are seldom parted.”

Kiva 94

Kiva Myspace Mail Action 94

Care2

FEBRUARY 13, 2008

Get ready to throw out the book on promoting Facebook Causes. From teaching supporters how to create Facebook accounts to ol fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says its as much the offline as the online work that gets the job done. How did they do it?

Causes 38

Causes Facebook Challenge Social Media 38

NTEN

JUNE 9, 2011

Just look at Facebook. Facebook is the noodgiest site on the Internet. New Facebook users are barraged by emails alerting them to activities taking place in and around their profile. Welcome back to Facebook" (after signing on after a period of inactivity). But these email messages are key to Facebook's success.

email 87

email Community Build Online 87

Care2

FEBRUARY 25, 2008

Get ready to throw out the book on promoting Facebook Causes. From teaching supporters how to create Facebook accounts to ol fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says its as much the offline as the online work that gets the job done. How did they do it?

Causes 38

Causes Facebook Challenge Social Media 38

See3

SEPTEMBER 2, 2009

Ask your supporters to share the video with their friends and give specific instructions about what you want them to do—email a link, post to Facebook, leave a comment. Talk About it Offline. Your video may live online, but that doesn’t mean you can’t promote it offline. Get It On Your Site. Run Online Ads. Link Link Link.

Video 40

Video YouTube Offline Blogger 40

Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US.

Social Media 47

Social Media Online Advocacy Media 47

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

All communications were strictly limited to my blog, Twitter and Facebook. Kicking off the effort was paired with an e-mail to a list of about 30 classical music bloggers. It was a fairly arbitrary goal and I had no expectations. However, I’m still slightly disappointed I didn’t make the goal. But consider the following: Networking.

Nashville 97

Nashville Twitter Blogger Contest 97

Amy Sample Ward

FEBRUARY 19, 2011

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. There are many different platforms, but facebook is by far the largest (now with over 500 million users and 700 billion minutes of use per month, and 70 translations).

Disaster 206

Disaster Social Media Haiti Media 206

Tech Soup

MAY 26, 2011

Causes has recently expanded their Facebook offerings to allow fundraising via custom tabs for pages. ACS collects data by tracking what is happening online and offline. ACS does this by syncing email appeals with direct mail, online and social media appeals so that they complement one another.

Interaction 62

Interaction Fundraising Cancer Causes 62

DNL OmniMedia

MAY 25, 2022

Are social media users reading the blog posts that they click through to from Facebook posts? Your organization should measure how many gifts are coming in online versus other offline channels, such as direct mail or in-person events. Landing page. Are certain pages seeing a high bounce rate? Online Giving Rate.

Analytics 52

Analytics Org Adwords Metrics 52