Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2012

Multi-Channel Fundraising = Optimism. As you can see, nonprofits that implement fundraising strategies that include multiple channels have a lot more confidence in their ability to raise the funds they need to deliver on their mission. Telephone, events, Facebook, Twitter, direct mail, website, mobile, in person, peer-to-peer , etc.

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Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. 31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. For instance, you might group supporters based on their engagement level, recency and frequency of giving, or preferred communication channel.

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Guide Giving Nonprofit Metrics 108

Neon CRM

OCTOBER 31, 2023

Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. Embrace Analog Donor Engagement Strategies When was the last time you got a card in the mail? But that doesn’t mean analog channels aren’t valuable! How did you feel after those interactions?

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Amy Sample Ward

APRIL 8, 2011

" The US will use Twitter and Facebook to issue terror alerts – "The U.S. government is working on a new warning system to replace their oft criticized five-color coded terror index, and according to a new document obtained by The Associated Press, they're turning to Facebook and Twitter."

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DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. Channel preference (social media vs. email). Facebook: With live streaming and story capabilities, Facebook is ideal for spreading the word about your upcoming fundraisers and events. Identify your distribution channels.

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Marketing Social Media Nonprofit Integration 52

NonProfit Hub

MARCH 12, 2019

You should also be promoting your newsletter on all possible channels. That means… -Tweets and Facebook posts. Offline connections. If you send direct mail, include a place for people to opt in to your emails on the page. Promos in your other emails (in the form of the copy itself, a banner ad at the bottom, etc.).

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Newsletter Digital Captivate Headline 66

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Research by Target Analytics looked into donors and the channel flipping that they do.

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CauseVox

JUNE 9, 2021

Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter. Virtual Gala Fundraiser. Live-Streaming.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

The npEXPERTS e-book includes Forbes’ most influential, top bloggers, CFRE/ACFREs, animal lovers and association pros, pioneers and innovators, peer-to-peer fundraisers and direct response agitators, online fundraising experts and direct mail gurus all in one place. Pitman , author of the Ask Without Fear! Happy Friday!

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Connection Cafe

APRIL 14, 2017

Direct mail and other traditional fundraising channels are. And most of the growth in online is just simply cannibalization from other channels. For a children’s charity, HMA found that 73% of online donations were received from donors who already existed in the direct mail program. Older donors are online.

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Connection Cafe

MARCH 4, 2019

Here is a short list of innovations that happened after online giving began in 1999: Airbnb, Android, Bitcoin, Chrome, Dropbox, Etsy, Facebook, Github, Hashtags, iPod, iPhone, iPad, jQuery, Kindle, LinkedIn, MySpace, Netflix, Oculus Rift, Pinterest, Reddit, Slack, Tesla, Twitter, USB Flash Drive, Venmo, Wii, Xbox, YouTube, and the Zettabyte.

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Online Giving Offline United States 36

NTEN

SEPTEMBER 24, 2009

In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline. Imagine a scenario when a check arrives in the mail as a result of a direct mail campaign.

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Donor Online Mail Social Network 84

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Channel Marketing Fundraising Nonprofit 59

DNL OmniMedia

MAY 25, 2022

For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. That way, you can assess which pages are most popular for users who come via each traffic channel. Are social media users reading the blog posts that they click through to from Facebook posts? Landing page.

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Tech Soup

OCTOBER 30, 2015

Wonderful letters sent to the wrong mailing list. Does Your Plan Include Multi-channel Promotion? Are you cross-promoting your campaign across mobile, social, online, and direct mail so your message will be tailored to generational and behavioral differences in your audiences? Are you coordinating email with direct mail?

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NonProfit Hub

MARCH 17, 2014

Plus, it’s something that spans both the online and the offline worlds, and can put your organization clearly on people’s radars in a very positive fashion. To boost your nonprofit brand’s buzzability, you have to give your brand evangelists something worth talking about beyond the latest direct mail drop or email blast.

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Care2

MAY 29, 2009

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

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Tech Soup

MAY 26, 2011

Causes has recently expanded their Facebook offerings to allow fundraising via custom tabs for pages. ACS collects data by tracking what is happening online and offline. Fundraising channels needs to be integrated. Strategy is key as it cuts across new and traditional media channels.

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Interaction Fundraising Cancer Causes 62

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2010

Second, we looked at the problems that the market currently faces, lack of scale, lack of languages, lack of content, lack of reach and expensive distribution channels. Facebook : Updating information from the blog and infromation about the events we do and communicating with the community. Channels used: Twitter, Skype, Blog.

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India Strategy Skype Remix 99

Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

All communications were strictly limited to my blog, Twitter and Facebook. They found that: “Personal solicitations to pre-existing networks of donors and friends through multiple channels were rated as the most effective methods for fundraising. It was a fairly arbitrary goal and I had no expectations.

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Nashville Twitter Blogger Contest 97

Amy Sample Ward

FEBRUARY 19, 2011

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. Some include the Red Cross, The Weather Channel, local newspapers, Craigslist, and others. Another example of indirect content is that of social networks.

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Connection Cafe

APRIL 25, 2012

I secretly hoped that at least those other 95% recycled… And I couldn't help but draw parallels in my mind about marketing channel mix and energy. So direct mail and telemarketing (offline) for the large part rule the roost. Invest at a faster rate in the new channels and allow for the learning curves.

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email Channel Conservancy France 32

Nonprofit Tech for Good

JUNE 19, 2019

They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. According to a recent DonorPerfect study , you can expect that multichannel donors will contribute triple the amount of online-only and offline-only donors. Send direct mail, too!

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Connection Cafe

AUGUST 1, 2017

All of this is tied to a direct mail appeal, that can go out as early as mid-November or the beginning of December. Finally, we also configure the option for recipients to opt-out of receiving campaign emails all together, which is why a December e-news is important. When is the best time to send a direct mail newsletter?

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FAQ Giving Fundraising Campaign 49

Connection Cafe

MAY 10, 2016

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. Throughout the process we documented our way, creating and distributing 525 tweets, 102 Instagram posts, 112 Facebook posts, 21 emails, and countless correspondences with press and media.

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Arts Public Philadelphia Artist 20

Connection Cafe

JUNE 25, 2010

Was the recent direct mail you sent worth the investment? How much is your online fundraising augmenting offline efforts? Go through what metrics are meaningful to you (and no, these are not universal for every organization) and define them per channel/tactic. Author: Jordan Viator. Measure actionable items.

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ROI Social Media Measure Metrics 51

Achieve

JANUARY 31, 2022

If you only engage with your supporters via one digital communication channel, such as just Facebook or Instagram, you might find that you’re starting to repeat yourself or your post formatting is getting stale. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail.

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Digital Communication Tips Virtual 105

Nonprofit Tech for Good

MAY 18, 2013

Recently both LinkedIn and Facebook dropped their integration with Twitter indicative of a trend – a maturing of the Social Web, if you will – where automated tweets or updates are generally frowned upon as they tend to be formatted poorly, lack authenticity, and clutter News Feeds on LinkedIn, Facebook, Twitter, etc.

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Social Media Social Chapter Media 264

Nonprofit Tech for Good

MAY 18, 2013

Recently both LinkedIn and Facebook dropped their integration with Twitter indicative of a trend – a maturing of the Social Web, if you will – where automated tweets or updates are generally frowned upon as they tend to be formatted poorly, lack authenticity, and clutter News Feeds on LinkedIn, Facebook, Twitter, etc.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

How Networked Nonprofits Use Facebook Smart.ly. My Facebook page is a focus group or channel for research. This post summarizes the knowledge shared by many nonprofit folks on how to use Facebook effectively. 1: Create a Facebook culture inside your organization. Organizational and Community Facebook Guidelines.

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Facebook Network Metrics Nonprofit 101

Achieve

JANUARY 31, 2022

If you only engage with your supporters via one digital communication channel, such as just Facebook or Instagram, you might find that you’re starting to repeat yourself or your post formatting is getting stale. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail.

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Digital Communication Tips Virtual 52

DNL OmniMedia

FEBRUARY 16, 2022

Offline goals and campaigns. Start by ensuring you’ve got all the tools you’ll need, and then lay out specific tasks and strategies you want to pursue for each communication channel. All of the communication channels in your nonprofit digital strategy should work together to support your fundraising and marketing goals.

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Digital Strategy Create Phase 98

M+R

JANUARY 31, 2023

As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offers, and other strategic and tactical choices. Among the causes, one platform stands out: Meta, also known as social advertising or simply “Facebook.” Let’s dig in!

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Nonprofit Tech for Good

JANUARY 30, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A directory of quotes by famous people, this websites list thousands of inspirational quotes useful for Tweeting and Facebook Status Updates. This site provides an incredibly useful breakdown of Facebook users by age, gender, and location.

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Care2

MAY 15, 2009

Email is a critical channel. Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more.

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Social Media Tools Online Advocacy 34

Care2

JUNE 1, 2009

60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? » Sunday May 31 2009 Is Direct Mail Dying or Dead? Sunday, May 31, 2009 at 02:22PM | by Mal Warwick My, my.

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