Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

Social Media 94

Social Media Media Strategy Social 94

Bloomerang

JUNE 1, 2022

31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. Give your audience information that will help them identify with the individual featured in your story. After the year-end giving season ends, assess relevant metrics to determine how well your strategy played out.

Guide 111

Guide Giving Nonprofit Metrics 111

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. But if you have the raw numbers, it's easy to combine them to calculate an overall metric.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Their web site tools provide useful information for grassroots advocates or anyone for that matter to stay informed on health care-related topics such as the proposed Medicaid cuts in the budget that are currently being debated in Congress. They are trying to figure out how it is different from Twitter and Facebook.

Twitter 95

Twitter Google Facebook Broadcast 95

Top Nonprofits

DECEMBER 31, 2021

Imagine what your organization could accomplish in 2022 if you began each initiative with streamlined donor records, an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. In fact, revenue from Facebook fundraisers alone grew by 14% last year. Giving Tuesday. DOWNLOAD NOW].

Foundation 52

Foundation Tips Strategy Fundraising 52

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. With this information at your disposal, you can get strategic about how to target each donor segment. Then, assess relevant metrics to see which types of content receive the most engagement. Common segments include: Location .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. So we start with the industry-wide best practices: How many people like you on Facebook? How many should?

Facebook 51

Facebook Ratio Influence Social Media 51

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

Analytics 52

Analytics Org Adwords Metrics 52

Qgiv

AUGUST 21, 2023

Type in non-sensitive information about your organization and ask ChatGPT to create a short email template to send to your donors. While you may be more familiar with Facebook and Instagram, TikTok and Threads have both increased in popularity and are great platforms for reaching younger audiences.

Template 98

Template Retention Stream Social Media 98

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Today’s nonprofit donors, volunteers, and fans are living a complex world, have busy lives and probably receive more messages and information than they can deal with. (Don’t Facebook Ladder of Engagement. Don’t take my word for, see Pew Internet’s recent Networked and Hyperconnected study ).

Measure 98

Measure NTEN Social Media Metrics 98

Amy Sample Ward

JULY 29, 2011

The people who donate, listen in, connect with our programs by calling in, reading or commenting online, and coming to our offline events are our community. is our community directly informing the services we provide? Let’s focus on that first question for a moment: is our community directly informing the services we provide?

Social Media 178

Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

Bots needs to be designed increase engagement, support and inspire offline action. Right now it is difficult to discover bots, but after a bit of research I found a few examples of nonprofits making use of Facebook Messenger platform. Climate Reality is using a bot on its Facebook Brand Page. There are two design tasks.

Script 103

Script Ethiopia Nonprofit Facebook 103

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Tip: You can also get Google Analytics for your Facebook Page! Facebook Insights. These analytics are part of having a Facebook Page.

Tools 162

Tools Tech Map RSS 162

Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Even though online revenue grew last year and the year before, every individual email metric declined. Social media audiences continued to grow in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

DECEMBER 20, 2010

Facebook: facebook.com/taprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. It’s there that we recognize, inform and direct. Name (s): Dupé Ajayi and Megan McDonald. Jumo: [link].

Social Media 189

Social Media Foundation Examples Media 189

Care2

AUGUST 26, 2011

This guide integrates many of the tips and best practices you’ve read about here, into a detailed overview, with frequent reminders of the benefits of online vs. traditional donor relationships, suggestions for the types of tools you’ll need, some metrics that will help you to set goals for your program, and real-world examples.

Tips 68

Tips Online Fundraising Poll 68

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Best practices for effective use of common social media tools: Facebook and Twitter. Curates content to capture attention from their network in an age of information overload. Masters of relationship marketing.

Social Media 100

Social Media Effective Media Social 100

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Surfrider Foundation , profiled in the book, by gathering research about what motivates its audiences and through what channels and having a strategy session with staff to map out the different levels of engagement and metrics for conversion.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Here’s my picks for SXSW Nonprofit Panels: A Conversation About Change Agents Through Social Media Social media is causing a revolution in how information is shared and communities are formed.

Comment 97

Comment Artist Social Media Hype 97

Tech Soup

MAY 26, 2011

Causes has recently expanded their Facebook offerings to allow fundraising via custom tabs for pages. ACS collects data by tracking what is happening online and offline. Despite a couple of technical hiccups, the event delivered on its promise of providing a unique and highly informative online learning experience.

Interaction 62

Interaction Fundraising Cancer Causes 62

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. However, given that we’re trying to reach young people – how could we ignore the place where most of them get their information?”.

Story 90

Story Platform Build Organization 90

Amy Sample Ward

MAY 14, 2009

but pack in a tremendous amount of information. Facebook General Growth data: More than 200 million active users. billion minutes are spent on Facebook each day (worldwide). They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. More than 3.5

Tools 100

Tools Tech Map Case Study 100

Connection Cafe

MAY 10, 2016

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. Working with young men on probation as well as current inmates at Graterford prison, NSD conducted voter information workshops to dispel common myths about incarceration in voting.

Arts 20

Arts Public Philadelphia Artist 20

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

How Networked Nonprofits Use Facebook Smart.ly. My Facebook page is a focus group or channel for research. This post summarizes the knowledge shared by many nonprofit folks on how to use Facebook effectively. 1: Create a Facebook culture inside your organization. Organizational and Community Facebook Guidelines.

Facebook 101

Facebook Network Metrics Nonprofit 101

Nonprofit Tech for Good

JULY 5, 2019

Facebook doesn’t try to hide its overwhelming favor for personal posts over branded content. Treat your ambassadors as insiders who are doing much more than growing vanity metrics – they are helping to steer a movement. . But, take it offline, too. . These are your social media ambassadors. . Share that.

Social Media 274

Social Media Effective Program Media 274

DNL OmniMedia

FEBRUARY 16, 2022

A comprehensive digital marketing strategy is the single best way to successfully reach and retain wider audiences online: Your nonprofit’s overarching goals, marketing goals, budget, other constraints, and technology infrastructure will inform your digital strategy. Analyze key metrics in your database. Offline goals and campaigns.

Digital 98

Digital Strategy Create Phase 98

CauseVox

JUNE 1, 2021

Our brains are wired for visual information; people process images 60,000 times faster than words. For more information on how to best leverage and market your content, check this out. 5) Fundraising Metrics. The most straightforward performance metric is the dollar amount raised. Consider this. spamming) their inbox.

Websites 52

Websites Fundraising Site Create 52

Nonprofits Source

MARCH 21, 2018

That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest. The way Make-A-Wish win at social media is through their Facebook account. Truth Initiative are great at providing information to the public.

Social Media 109

Social Media Resource Marketing Media 109

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . Even these digital-savvy individuals need a screen break from time to time, and direct mail can provide the perfect opportunity for offline connections. . Whether you’re hoping to better.

Digital 105

Digital Communication Tips Virtual 105

Nonprofit Tech for Good

JULY 10, 2019

Not everyone who follows you on Facebook is necessarily following you on other channels too. Also, not everyone who signed up to your email newsletter is following you on Facebook or other social media channels. A good way to improve your social media fundraising success is to be clear on your target audience.

Social 280

Social Fundraising Social Media Channel 280

Care2

MAY 15, 2009

Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. Did you know you can embed an audio file in Google Earth?)

Social Media 34

Social Media Tools Online Advocacy 34

Amy Sample Ward

FEBRUARY 24, 2011

We don’t, though, have a lot of efficiency or shared information. We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. If facebook was blocked, then start working on facebook at home.

Slides 213

Slides Nptech Digital Case Study 213

Connection Cafe

AUGUST 1, 2017

Or are people waiting for a moving, emotional and informative appeal that will inspire then to donate? For more interesting industry metrics, check out these 50 fascinating philanthropy stats —Danielle . Last, I’ll write an even shorter version for Facebook, and shorter again for Twitter. Most likely it’s the latter.

FAQ 49

FAQ Giving Fundraising Campaign 49

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. Even these digital-savvy individuals need a screen break from time to time, and direct mail can provide the perfect opportunity for offline connections. Let’s dive in. Social media polls.

Digital 52

Digital Communication Tips Virtual 52