Amy Sample Ward

JANUARY 20, 2011

I’ve followed and supported the work of Peter Deitz and Social Actions ever since hearing about his passion and ideas a few years ago. Let’s start at the beginning: What is Social Actions and where does the API come in? The Social Actions project began in 2006. Earlier this week, I got ahold of Peter to get the full scoop!

API 186

API Action Open Data 186

Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Pinterest remains one of the fastest growing social media platforms, reportedly closing in on 250 million users, the majority of whom are women. . By Julia Campbell .

Storytelling 176

Storytelling Social Media Nonprofit YouTube 176

Bloomerang

APRIL 15, 2024

I think the best way to illuminate the day-to-day application of ethics in fundraising is to examine actual examples that arise among fundraisers, management, and donors. Hiring decisions : I’ve been asked by donors to make sure their favorites were being considered in searches.

Education 83

Education Fundraising Guidelines Gift 83

Media Cause

OCTOBER 14, 2022

Note on vernacular: Programmatic advertising is different from how nonprofits typically refer to “programmatic” content. It does not refer to your organization’s programs but rather the algorithmic nature of the advertising tools. . While Paid Social ads (Facebook, LinkedIn, etc.) Expanding your reach beyond search + social.

Audio 52

Audio Search Audience Websites 52

Qgiv

SEPTEMBER 14, 2023

If you already have social media, see which posts were most popular with your followers and engagers. Someone may have already asked a question on one of your social media posts that could lead to a blog post. Search engine data is also a useful source for seeing what keywords your users are interested in.

Practice 52

Practice Tips Storytelling Nonprofit 52

Nonprofit Tech for Good

OCTOBER 25, 2019

When you create a new Ads audience, search the Detailed Targeting field for either “upcoming birthdays,” which will target users who have a birthday within one week, or look for the specific birthday month you’re interested in targeting. 3) Send direct invitations to past creators. Find What Works for You.

Facebook 227

Facebook Raise Fundraising Audience 227

Allegiance Group

MAY 18, 2023

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Consider a content audit to evaluate how well your website meets search intent. Use paid media to target your ideal donor.

Digital 52

Digital Practice Donor Strategy 52

Beneblog: Technology Meets Society

JULY 28, 2014

A passionate technology-for-good advocate, Gerardo has made major contributions to Benetech’s social mission since he joined us over four years ago. He oversaw the development of numerous products and services that allow us to drive social empowerment through technology across all our programs.

Open Source 184

Open Source Literacy eBook Empowerment 184

Qgiv

FEBRUARY 22, 2022

Whether you have a consultant on your side or you’re navigating it on your own, this guide will help you determine which features you should be sure to include: Online donation features Blogging and social media tools Event management capabilities User-friendliness and scalability. Blogging and Social Media Tools.

Websites 59

Websites Social Media Search Nonprofit 59

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Social Media Media Avatar Organization 222

Bloomerang

NOVEMBER 10, 2023

For example, if your largest donations tend to be between $25,000 and $50,000, you might designate that range as your major gift range. For example, to reach your annual giving goals, you might determine that you need to receive at least five donations of $10,000 each, 10 donations of $5,000 each, 15 donations of $2,500 each, and so on.

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Gift Raise Guide Relationship 97

Media Cause

JANUARY 18, 2022

The social media platform announced last month that it will be taking additional steps to align with evolving privacy regulations. This includes ad targeting options that reference causes and organizations that relate to health, race, ethnicity, political affiliation, religion, or sexual orientation. . ?? Test New Media Partners.

Audience 52

Audience Facebook Change Test 52

Nonprofits Source

SEPTEMBER 27, 2023

Multichannel marketing refers to the practice of engaging your audience through a combination of direct and indirect communication channels, including: Email: Send out regular newsletters with updates on animal rescue efforts, upcoming events, and opportunities for supporters to get involved. Show impact and results.

Marketing 52

Marketing Tips Influence Nonprofit 52

Top Nonprofits

FEBRUARY 16, 2022

If you’ve spent any time in the nonprofit sector, there’s no doubt that you’ve heard about corporate social responsibility (CSR). CSR refers to for-profit businesses’ duty to give back to their communities by supporting worthwhile causes. Learn how to optimize for search engines. Line Up Partnerships with Local Businesses.

Audience 98

Audience Marketing Nonprofit Search 98

NTEN

OCTOBER 14, 2010

Supporters react to hearing and seeing real people talking about issues or an organization’s mission coming to life with visual examples. Reference your website graphically -- and mention where a viewer can learn more, register to volunteer, or help your organization’s mission financially. . Make your videos clickable.

Video 85

Video YouTube Social Blackbaud 85

Nonprofit Tech for Good

APRIL 5, 2012

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. A profile that is 100 percent completed makes a strong first impression upon LinkedIn members and anyone who might be searching for you in Google or Yahoo! Make Connections.

Linkedin 220

Linkedin Profile Professional Tips 220

Bloomerang

FEBRUARY 21, 2024

For example, if your town is known for gorgeous cherry blossom trees, offering paintings with these trees by a local artist can inspire bidding. For example, a baseball basket could include a ball signed by a famous player, a jersey, and season tickets to home games. Art that has personal meaning for your community is also a safe bet.

Artist 72

Artist Classes Arts Local 72

DipJar

JANUARY 23, 2023

Implement a Matching Gift Search Tool. The most effective way to overcome this is by implementing a matching gift search tool on your website. You’ll fold matching gifts directly into the online donation process by embedding a search tool into your donation or confirmation page. Promote Matching Gift Programs to Donors.

Donation 52

Donation Impact Guide Ratio 52

Nonprofits Source

OCTOBER 6, 2023

Workplace giving software can refer to a variety of technologies, so let’s get started by defining it and setting the parameters of this guide. For the most part however, businesses have some form of corporate social responsibility (CSR) software they use to track their employee-based philanthropic programs. Better donor interface.

Software 52

Software Giving Gift Nonprofit 52

3rd Sector Labs

AUGUST 15, 2014

For example, Epsilon, a consumer brand loyalty expert, published a short report on using data to build customer loyalty. I refer to this report fairly often because the summary points are such good reminders to all of us in the nonprofit sector (I’m interpreting a bit to use nonprofit terminology): Focus on your best donors.

Digital 138

Digital Data Marketing Org 138

Nonprofits Source

JUNE 22, 2017

Think about all the emails, social messages, and ads competing for your attention online. Second, social media isn’t enough on its own to expose your organization to a new audience. As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media.

Digital 111

Digital Marketing Guide Chapter 111

Candid

NOVEMBER 17, 2021

In this blog post, we'll review the research results, discuss implications, and identify the soul-searching needed to move forward in new alignment with our values. Professional References/Testimonials (others who can speak on the organization’s behalf). Organization Social Media (Facebook page, Instagram page, Twitter page, etc.).

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Grant Analysis Application Contact 111

Get Fully Funded

NOVEMBER 14, 2022

For nonprofit storytelling, conflict really refers to the challenges that need to be overcome or maybe the circumstances that perpetuate the problem. For example, our plot is that many children eat one meal a day and do poorly in school. Here are two different examples for the same fundraising Ask. Look at her eyes.

Storytelling 139

Storytelling Fund Raise Music 139

Bloomerang

JANUARY 22, 2024

For example, perhaps your idea for creating a nonprofit focused on raising funds for children fighting cancer started with one family’s need for support in a challenging time. For example, different states have different processes for filing articles of incorporation and the fees required. The answer could be “both.”

Nonprofit 80

Nonprofit Files Policy Software 80

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general keywords searches or general news sites. Take Crowdtangle as an example. Searches: When you spot the awesome, spend time looking for more content and context to add to it.

Content 119

Content Arts Guidelines Ratio 119

ASU Lodestar Center

SEPTEMBER 11, 2017

Here are five hand-picked examples of service and product based businesses, in some not-so-exciting industries, that are setting the bar extremely high with their online marketing efforts: BlueWhale.com - Family run, Austin moving company. They simply trust that Google delivered the best information about what they searched for.

Business 40

Business Marketing Profit Learning 40

Nonprofits Source

OCTOBER 2, 2023

Benefits of corporate philanthropy Types of corporate philanthropy Corporate philanthropy trends 7 effective corporate philanthropy examples 7 tips to raise more through corporate philanthropy Once you understand corporate philanthropy inside and out, you can develop processes to grow this funding stream and better engage with corporate donors.

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . This socially-sourced crowd spends upwards of 15 minutes per day, every day , on social media sites, 3 to 7 times more than on any other major web property. .

Social Media 67

Social Media Site Media Social 67

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Social media scheduling tools. Social media scheduling platforms help you generate an active social media presence.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Qgiv

JUNE 14, 2021

With these ideas in mind, take a look at your organization’s development plan and search for any room for potential improvement. For example, setting a goal for obtaining a certain number of major donors can be paired with an increase in donor retention percentage. Take a look at this example of a nonprofit’s fundraising calendar.

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Develop Calendar Chart Nonprofit 98

Nonprofits Source

DECEMBER 12, 2022

You can then reference this guide whenever you create new content. For example, blue conveys feelings like trust and authority in audiences, while red is often associated with passion. For example, many nonprofits use sans-serif fonts for their clarity and legibility. . Mission and positioning.

Digital 52

Digital Build Nonprofit Websites 52

John Kenyon

SEPTEMBER 17, 2018

Here is an example from one of my nonprofit client’s websites. In the example to the right, taken from 2018 data, you can see the top five categories that Google assigns to the visitors of this website. A quick online search helped us find the answer to the logical follow-up question – Who loves and buys books?

Websites 52

Websites Analytics Google Demographics 52

Nonprofit Tech for Good

APRIL 5, 2012

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. A profile that is 100 percent completed makes a strong first impression upon LinkedIn members and anyone who might be searching for you in Google or Yahoo! Make Connections.

Linkedin 109

Linkedin Profile Professional Tips 109

Nonprofits Source

NOVEMBER 3, 2017

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. With search engine optimization. Why nonprofits should be investing in SEO.

Beginner 91

Beginner Digital Marketing Guide 91

Amy Sample Ward

JULY 16, 2009

Using Twitter search or other tools, you can watch news and updates about the election in Iran by using #IranElection; or, find interesting people to follow and connect with using #FollowFriday to peruse the recommendations that pile up on Fridays. I am part of the planning team working on the monthly chat series behind #4Change.

Conversation 196

Conversation Twitter Global Iran 196

Bloomerang

AUGUST 28, 2023

A nonprofit CRM (also referred to as a donor management system ) is a software platform that allows nonprofits to store, update, and report on supporter data. For example, you can create segments for new donors, long-time donors, major donors, corporate donors, and so on. What is a nonprofit CRM?

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Profile Software Nonprofit Donor 91

Pamela Grow

MAY 25, 2023

Whether you’re planning a 5k fundraiser , dance-a-thon, or social media campaign, you know a lot goes into preparing for a peer-to-peer fundraising initiative. Search your donor and volunteer management databases to identify dedicated donors and volunteers. Share fundraisers’ social media posts on your nonprofit’s pages.

Tips 52

Tips Fundraising Campaign Celebrate 52