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Driving Donor Engagement: Five Essential Elements of the NPO Website

Byte Technology

This may seem like a simple, no-brainer question to ask, but NPO experts are quick to lament the lack of a clear, coherent message on some organization’s websites. So any good NPO site should have a way for them to make their views on the topic known. Creating Digital Destinations that Build Communities and Change Lives.

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4 Tips for Managing Massive Nonprofit Fundraising Events

Nonprofit Tech for Good

If you are a NPO development pro, there are a few things we know about you for sure: The world needs more benevolence creators like you, and you are driven to serve others, ease suffering, and bring hope to the world. Use information wisely to reach folks with a personal, heartfelt invitation to join the fight your organization began.

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Understanding What Motivates Millennials to Give to Your NPO

NonProfit Hub

Let me tell you straight up, the answer is not, “Your organization.”. Millennials care about issues, not organizations. According to the CEO of Achieve and researcher for The Millennial Impact Derrick Feldmann, “What motivates millennials is a desire to affect THEIR cause through YOUR organization with their friends.”.

NPO 76
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Get Social Covered: 13 Lesser Known Social Media Sites for Your NPO

NonProfit Hub

You can set up an individual page, or one for your organization. How it works for nonprofits: This is a chance for you to link all of your social media profiles into one and give your constituents a real understanding of what makes your organization tick. This is a crowdfunding site that your organization can use to fundraise.

NPO 57
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The Big Difference Between Branding and Marketing for Your NPO

NonProfit Hub

Branding is all about how your organization is perceived. In its simplest form, a brand is a gut feeling about an organization. Marketing is how you can influence people into perceiving your organization in a certain way. Being strategic early on allows you to execute the most effective tactics to position your organization.

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The Board of the Rings: Assembling an Epic Board to Save Your NPO (and Maybe Middle Earth)

NonProfit Hub

For example, Frodo’s value wasn’t that he was strong, but that his heart was pure enough to resist the corrupting powers of the Ring. After all, board members have lives and jobs outside of your organization. Often, value isn’t obvious at first. Who’s your Frodo? Bring new people to the table—people with all kinds of talents.

NPO 60
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Why Nonprofit Branding Goes Beyond Your Name and Logo

NonProfit Hub

But branding includes the entirety of how people perceive an organization. Establishing a brand identity includes not only what people see in a logo, but also what people think about when your NPO comes up in a water cooler conversation. An example of excellent brand identity execution is the awareness campaign for breast cancer.

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