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The Top 3 Charity Rating & Badge Programs for Nonprofits

Nonprofit Tech for Good

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good Seventy-two percent of individuals say that the presence of a charity rating badge increases their likelihood of giving. If your nonprofit is located outside of the US, then Google “charity ratings [your country name]” to find similar programs.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. If you did not, this does not apply to you.

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An Introduction to Bing Tools for Nonprofits

Nonprofit Tech for Good

Bing ‘s market share compared to Google Search is small, but that could change in the near future. A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Let me give you an example. Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. You’d want to know that right?

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. Highlight authentic stories: Share real-life examples of the impact your nonprofit has made. So, for example, good old IMG_1234.jpg Name your images: A generic name like “IMG_1234.jpg”

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Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily. But, not only do pop-ups lead to a poor UX due to the smaller screen, you can also get penalized by Google for using them. Make sure you do something with the information.

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