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3 Data-Driven Marketing Strategies to Maximize Major Gifts

Get Fully Funded

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. What role should marketing play in your major gift strategy? Keep in mind that this process is rarely linear.

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Example Phone Scripts to Use When Asking for End-of-Year Gifts for Your Nonprofit

Bloomerang

This is a time when many organizations are raising as much as 30% to even 50% of their total budget. . To make the most of this end-of-year giving season , I recommend taking the time to do a simple and inexpensive task that will inspire donors to be even more generous: calling them. . You feel fantastic. . You feel fantastic. .

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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

A nonprofit CEO, Dorethea, asks, “ Should I send holidays gifts to donors ?” Well, Dorethea, it depends on what type of gift and which donor segment (small, mid-size, or major givers) you have in mind. A gift can work to your advantage, but it can also work against you. You make the donation, you get a small token gift.

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift?

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Leveraging AI in Major Gift Fundraising: A Game-Changer in Philanthropy

sgEngage

The social sector and major gift fundraising are no exception. AI tools enable major gift officers to do more with their time by minimizing administrative tasks, helping with research, and drafting communications. The Benefits of AI to Major Gift Fundraisers Fundraising is an industry that faces high stress and burnout.

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Example Fundraising Scripts to Use When Asking for Donations

Bloomerang

Plus, scripts are a must when you are training people who have never asked for gifts before. Example fundraising ask script for your nonprofit’s staff members. It’s the fastest way to [example of how the goal will serve your mission]. Can we count on you to help with a [one-time or monthly] gift of [donation amount]?”.

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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. Take your time. Writing a meaningful thank-you note that will touch the donor’s heart takes time.

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