EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Organizational: This is when you are sharing information as an official spokesperson for your organization or your organizational persona. View more presentations from Mari Smith. Sharing Philosophy.

Metrics 129

Metrics Facebook People Change 129

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a one-time or monthly financial contribution to the organization. Give in-kind support to the organization in a way that actually helps. This could be done annually or just one time.

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Fundraising Mail Law Donation 350

Nimble AMS

MARCH 10, 2024

Why should your member-based organization leverage an online community to engage your members? Some examples of online communities include a LinkedIn or Facebook group where industry professionals connect. Community Brands research found members who have used an online community report higher loyalty metrics.

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Community Platform Benefit Online 116

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2020

In our report, Unlocking Generosity with Artificial Intelligence: The Future of Giving ( ai4giving ), Allison Fine and I identified examples of where the algorithms and data are used to provide recommendations for philanthropic investment – whether everyday donors, program officers, or major donors. Source: GiveDirectly Facebook Page.

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Map Examples Data Donor 61

CauseVox

SEPTEMBER 28, 2021

Of course, we’ve spent the year sharing tips and tricks to get your virtual fundraising to the next level all year long, but let’s be real: few things are as helpful as seeing real examples of real nonprofits doing it right. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. Let’s take a look.

Examples 83

Examples Websites North Carolina Virtual 83

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Jump to something more interesting: A Visual Example of Chat-First Search How to create an AI Chat-first search traffic risk audit?

Search 52

Search Grant Organization Voice 52

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Jump to something more interesting: A Visual Example of Chat-First Search How to create an AI Chat-first search traffic risk audit?

Search 52

Search Grant Organization Voice 52

Nonprofit Tech for Good

DECEMBER 28, 2010

Organization: The Humane Society of the United States. Organization Size: 11 million supporters, 500+ staff. Facebook: facebook.com/humanesociety. What was the very first social media tool your organization utilized, and when? We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building.

United States 243

United States Social Media Interview Examples 243

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us!

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Metrics Facebook Question Benchmark 64

Amy Sample Ward

OCTOBER 18, 2011

—– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Note: You can find resources about Facebook on Facebook using its resource center.).

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Facebook Change Tutorial Plugin 196

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. For example, if you send a tweet on Monday morning at 8 am, retweet that same tweet the next day at 1pm.

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Twitter Practice Social Media Nonprofit 355

Nonprofit Tech for Good

DECEMBER 12, 2011

Social Media: Before You Get Started, Get Organized! Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. The successful implementation of social media for your nonprofit requires forethought and planning. Learn Basic HTML.

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Social Media Media Avatar Organization 222

Qgiv

APRIL 9, 2024

Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. Learn how your organization can take full advantage of social media in this guide! One of the biggest reasons your organization should use social media is how cost-effective it is.

Social Media 52

Social Media Media Guide Social 52

Neon CRM

NOVEMBER 17, 2023

Everyone running a membership organization wants to recruit some shiny new members. We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. That’s a little over two workdays a week—plenty of time to interact with your organization. What is a Membership Engagement Strategy?

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Strategy Measure Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2012

The post summarized why it may be important, best practices, and a few nonprofit examples. One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt. How is your organization experimenting on Instagram?

Conservancy 107

Conservancy Contest Examples Congo 107

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. Do they really give you the full picture of how your organization is connecting with your constituents and moving them up the engagement ladder? But are these stats meaningful? Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Neon CRM

SEPTEMBER 1, 2023

And when it comes to creating a nonprofit business plan for your organization, that’s a task that generally falls to the board—a situation that can create a big disconnect between what you need and what you actually get. The input you send back will be well-received if you can connect it to the organization’s mission.

Guide 52

Guide Business Support Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Note From Beth: Here’s some quick tips on using Facebook Ads. The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. Ads appear on the right hand side of the Facebook newsfeed. 2.

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Facebook Los Angeles San Francisco Demographics 130

Bloomerang

AUGUST 16, 2021

Internalizing and externalizing an organization-wide culture of philanthropy. For example, retention rates tend to be higher for mid-level and major donors. Here are some of the questions you might ask in order to understand what metrics to track: . Mastering an analytic approach to strategy and planning.

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Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

DECEMBER 20, 2010

Organization: Taproot Foundation. Organization Size: 40 Employees. Facebook: facebook.com/taprootfoundation. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Jumo: [link].

Social Media 189

Social Media Foundation Examples Media 189

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

Giving 119

Giving Retention Metrics Demographics 119

Association TV

MARCH 16, 2022

when Kathy’s had her second cup and is dying to find the right Facebook article to forward off to her dedicated crew of colleagues who rely on Kathy for the perfect morning meme or share-worthy article. This is a great example of what we call a microlearning video. This is a killer example of knowing your audience. Make jokes?

Content 294

Content Create Headline Lithium 294

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Aggregator 78

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

Social Media 92

Social Media Media Strategy Social 92

sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Also, use this time to look into platform-specific fundraising opportunities, such as Facebook fundraising. History of donating or volunteering with similar organizations.

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Demographics Retention Donor Research 72

Nonprofit Tech for Good

JANUARY 5, 2019

It’s also the top platform for 18 to 24-year-olds, with 85% of this age group on the platform (compared to just 51% for Facebook). . So how can nonprofits use this powerful tool to build their movements, advance their causes, and raise money for their organizations? . The site just reached 1.8 1) Sign up for Google for Nonprofits.

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YouTube Money Raise Nepal 264

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

I'm prepping for a workshop on Social Media and wanted do a round up of recent compelling examples of arts organizations using social media strategies and tools. So, thought I'd take an opportunity to query my network via Twitter and Facebook and see what's new. What Should Artists and Arts Organization???s s Blog about?

Arts 74

Arts Social Media Examples Artist 74

Amy Sample Ward

NOVEMBER 5, 2012

The mystery of creating real impact using Facebook has eluded many organizations for years now. There are examples of organizations succeeding with a certain campaign but when the campaign is over, they aren’t sure what to do.

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Comment Share Support Facebook 259

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Human interest stories and good news from the organizations generated more interaction than others.

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Facebook Change Profile Impact 112

Candid

APRIL 20, 2023

The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets.

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Social Media Data Strategy Media 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2019

Direct Relief , a humanitarian aid organization, and its Direct Relief and its bot builder, Mind Heros , have open-sourced their model. Direct Relief , a humanitarian aid organization, turned to Facebook messenger bot when the organization’s 1.5

Social Media 86

Social Media Team Media Hurricane 86

Classy

APRIL 16, 2021

You’ll find their mission statements, creative fundraising examples , and how to connect with each of them below. million metric tons of electronic waste was produced globally in 2019 alone, but only 11.4 Facebook: @CleanEnergyLeaders. Twitter, Facebook, and Instagram: @calparks and @REI . When Is Earth Day?

San Diego 126

San Diego San Francisco California Conservancy 126

DNL OmniMedia

MAY 25, 2022

Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can compare this year’s year-end giving campaign to last year’s. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. To date the survey has received 131 responses; 45% projects and 55% organizations.

Benchmark 103

Benchmark Social Media Global Project 103

NTEN

JUNE 24, 2010

Everybody's on Facebook, so clearly your non-profit should be there, too, right? Probably, but given limited resources it's important to get a better handle on the specific value your organization's investment of time and resources on Facebook is delivering toward your bottom line. It's time to make it accountable.

Facebook 79

Facebook eBook Social Media Metrics 79