A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign
Nonprofit Tech for Good
SEPTEMBER 17, 2023
This metric is important because it can help you figure out how well your ad copy is performing! For example, if you set up a conversion action for when someone donates to your nonprofit, you will be able to see the campaign, ad group, keyword, search term, and ad copy that led to that conversion! 4) Cost / Conv.
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