Whole Whale

NOVEMBER 10, 2021

You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app. Some data that inform this assumption: 95% of the US has a smartphone ( Pew Internet ). People spend 2.5

Mobile 96

Mobile Build Benchmark Rate 96

fusionSpan

AUGUST 17, 2023

But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests. As well as boosting engagement with education and events, this helps that member to see even more of the value that your org has to offer.

Retention 52

Retention Content Personal Associations 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

You can download the report here (with email registration) or sign up for one of the free webinars here. 2. Orgs want to make more video, but aren’t allocating the funds to do so. 3. Metrics with video are hard and is probably one thing holding back investment. Free webinars are being offered to share the report.

Benchmark 120

Benchmark Video Practice Measure 120

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. While understanding your donor’s lifetime value or your email open rate is great, these numbers alone won’t give you the insight you need to engage your constituents.

Metrics 52

Metrics Rate Social Media Nonprofit 52

Connection Cafe

SEPTEMBER 6, 2017

I’ve seen Giving Tuesday campaigns as simple as an email letting supporters know that ‘today is the day’ to strategic campaigns that mobilized an entire city or generated 1K donations in the first 49 minutes. Email sends. Prepare Your Giving Tuesday Email. How to Start Your Own Fundraiser for [org]. Texts to supporters.

Campaign 48

Campaign Create Giving Org 48

Top Nonprofits

MARCH 16, 2022

Make sure your email addresses, phone numbers, and physical addresses are all current. Use this logo on your website, letterheads, email, social media, and other marketing materials. However, if these engagement metrics are chronically low, your nonprofit may need more than routine maintenance—you may need an overhaul.

Websites 115

Websites Nonprofit Audience Mobile 115

Amy Sample Ward

MARCH 14, 2010

Using tools that allow reposting, sharing, emailing and so on will give anyone the options they want to push your content around the web for you. Here’s 5 key steps to mapping your work towards metrics: Problem : Be as specific as possible, focus on the problems you will be addressing directly (not just changing the world).

Community 207

Community Case Study Haiti Social Media 207

NTEN

MAY 15, 2009

Or, for those of you who can't be bothered to open another link -- that's how I roll, so I feel you -- here are some highlights from this year's report: Social Media is hot, but email is where it's really at. Email still performs incredibly well across all categories -- from fundraising to advocacy. Integrated campaigns matter.

Benchmark 50

Benchmark Studies Advocacy Case Study 50

NTEN

JULY 19, 2012

The first was driving donor acquisition and fundraising with minimal direct mail and email marketing, the second is that their only previous mobile campaign happened during a large museum exhibition, and had poor results. Both campaigns saw 25% of mobile donors sign up for email updates.

Mobile 61

Mobile Create Strategy National 61

Media Cause

MARCH 4, 2022

There aren’t enough donors/supporters/email subscribers to go around.) Look how well that other org is doing, we need to catch up.). 90% of them can’t be answered by data or metrics. But we can’t achieve any of those things if our teams are burned out, overwhelmed, or more tuned-in to metrics than meaning. Comparison?

Nonprofit 59

Nonprofit Team Goal Attention 59

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Provide them with graphics, sample posts, press releases, email templates and more. Ask them to compose a quick, hand-written note or an email or see if they can make time for a phone call or even a lunch with top donors. Year-End Fundraising Email Campaign.

Guide 73

Guide Giving Campaign Social Media 73

Amy Sample Ward

JANUARY 15, 2010

does growing an email list count? rootwork : Key element for success, to me, is allowing ppl to speak in own voice, e.g. [link] was abt ppl, not an org. rootwork : Creating a sustainable org # 4change is good, but not at the expense of cultivating leadership among activists IMO. camp success = met org objective.

Campaign 108

Campaign Org Social Media Measure 108

Connection Cafe

OCTOBER 23, 2015

With data from 685 domestic nonprofits across 18 NTEE verticals, 22 million individual transactions, 6 billion emails sent and over $1.5 Many orgs are seeing positive growth in email conversion rates. For the actual numbers to the metrics above, along with all the rest of the sexy data, download the report next week.

Benchmark 20

Benchmark Report Online Hints 20

Connection Cafe

APRIL 21, 2016

It’s a series of emails automatically sent to new subscribers, donors, etc. Imagine that’s what your new subscribers feel like if they are thrown into your regular email flow. Your appeal email messages may not make sense to a brand new subscriber. If someone is new to your email list, what do they need to know about you?

Support 20

Support Create email Picture 20

Connection Cafe

JULY 26, 2011

More than 50% of the $20M+ orgs are only considered Juniors (in the participant categories), just beginning their journey with integrated marketing. Percentages of funds raised online are all over the board in terms of org size. Integrated marketing sophistication and size don’t closely correlate. Time to get current!

Integration 32

Integration Marketing Org Channel 32

NTEN

FEBRUARY 23, 2010

It's simple: We work with fabulous local hosts to recruit NTC-area orgs who need some help. Just give us a call or send us an email. Data management and distribution recommendations when you don't have an email marketing provider 3. Things to consider when considering email marketing providers. Magic happens.

Service 57

Service Atlanta Giving Consultant 57

Tech Soup

DECEMBER 13, 2013

I also like Ariel Gilbert Knight’s 5 Steps To Creating Your Org’s Tech Plan that appeared in the March 2012 issue of NTEN:Change. They have on the workshop landing page two mentors with expertise in tech planning that you can email. Conducting some total cost of ownership (TCO) analysis on projected new acquisitions.

Tech 59

Tech Disaster Library Sample 59

The Modern Nonprofit

FEBRUARY 15, 2022

At the end of this guided exercise, you’ll be able to articulate investment impact statements like: BY INVESTING $9,845 IN NEW TECHNOLOGY, OUR ORG WILL SAVE $79,155 OVER THE NEXT 5 YEARS. BY INVESTING $9,845 IN NEW TECHNOLOGY, OUR ORG WILL SERVE $3,032,759 MORE CLIENTS OVER THE NEXT 5 YEARS. Increase in new email list subscribers.

Project 98

Project Tech Guide Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

I run the org???s ABOUT THE ORG The HSUS is the nation???s important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t Notes ABOUT ME My name is Carie and I???m Our mission is ???

Case Study 50

Case Study ROI Social Media Contest 50

Connection Cafe

AUGUST 1, 2017

However, the Giving Tuesday appeal also stands on its own with a unique message tied to 24 hours of giving] That appeal is followed by 5-6 emails over the month of December, but these messages are segmented and do not go to the entire housefile. Are there EOY tips for orgs that are Science and Research focused? Danielle . Danielle .

FAQ 49

FAQ Giving Fundraising Campaign 49

NTEN

OCTOBER 6, 2011

Instead, I had been on the Amnesty International website learning about the Troy Davis case, signing up for their email list, joining their online community, and frantically researching death penalty issues while sharing my findings with my friends and family on Facebook. I want to share the basics that your org should think about.

Storytelling 73

Storytelling Yahoo Story Google 73

Cloud 4 Good

APRIL 20, 2021

Zero to Three engaged with Cloud for Good to build a custom platform that could host the organization’s many different programs, create a single source of truth, track performance across programs, and track key fidelity metrics all the while. “Our Expanding Programs + Commitments to Children.

Childhood 64

Childhood Develop Technology Children 64

Neon CRM

JULY 28, 2023

While the present day is more evenly split between digital giving (online, email, text) and more traditional methods (direct mail, in-person), the trend lines are clear. It offers a variety of features, including customizable donation forms, email marketing, and text-to-give tools. Join a Neon CRM Group Demo 2.

Platform 52

Platform Online Fundraising Paypal 52

Neon CRM

SEPTEMBER 26, 2023

Some also include email marketing capabilities and proprietary payment processing. While all feature a donor database , some come with more features geared towards fundraising, while others include features that handle volunteers, email, and grants. Some platforms also include text messaging and direct mail capabilities as well.

Guide 52

Guide Database Nonprofit Blackbaud 52

Connection Cafe

APRIL 30, 2009

The reasons cited by the orgs who do not have their own community make sense to me because buying, building and nurturing your own community is hard work, and if you are going to commit to it by paying real dollars, you want more than the part time college kid running that show. Over 75% of them said their community was valuable.

Social Network 20

Social Network Network Social Survey 20

Bloomerang

OCTOBER 2, 2021

You may find, “Wow, we’ve got three tools that could send email.” Maybe we want to, you know, tighten it down and just use one email tool. Everybody needs an email tool. Here are the metrics. Take an inventory of everything you’re using. Everybody needs a database.

Technology 103

Technology Video Nonprofit System 103

Connection Cafe

OCTOBER 6, 2014

billion email messages. Each email address is worth $12.46 Check out the infographic or download the report to measure your performance against your peers: It can be said that the most important metric is an organization’s own historical performance; these benchmarks shouldn’t be thought of as a strategy in and of themselves.

Benchmark 45

Benchmark Measure Report Org 45

Care2

AUGUST 7, 2007

An email is sent to the nonprofit every time a Cause is created that benefits them, and they can then view the cause and contact our nonprofit support team if theyd like to disassociate their organization. I wish the Causes application allowed us to message our supporters, even if we didnt have access to their email addresses.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

An email is sent to the nonprofit every time a Cause is created that benefits them, and they can then view the cause and contact our nonprofit support team if theyd like to disassociate their organization. I wish the Causes application allowed us to message our supporters, even if we didnt have access to their email addresses.

Causes 48

Causes Facebook Social Media Advocacy 48

NTEN

MAY 5, 2015

And I think I’m going to ditch R in favor of Python ( email me if you want to try to talk me out of that decision; I’m very interested in what folks are using in the real world instead of Coursera). However there is immediate value to the partners in the form of a dashboard and metrics for applying for grants, etc. org blog a lot.

Data 36

Data Conference Report Proposal 36

Connection Cafe

JUNE 18, 2014

Digital fundraising platforms help organizations accelerate things like fundraising growth, email file size, constituent engagement, mutli-channel campaign execution and a host of other critical objectives. Define success metrics. Prioritize objectives. Before you do anything, define what success looks like.

Technology 41

Technology Hints Metrics Articulate 41

Amy Sample Ward

APRIL 28, 2009

Look at what the purpose of your podcast is and try to link metrics to the success of your goals, instead of downloads or listenership. but on your site to tell people what the show is about: who’s the guest, who is the host, what are the orgs or links mentioned. Hosting Services. but bandwidth can be an issue - with fees, etc.

Podcast 123

Podcast Support Files Audio 123

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2013

For yesterday’s call, I invited Bob Filbin who is the data scientist from DoSomething.Org to share some simple recipes about how to measure conversion after reading his excellent post “ Know the Difference Between Metrics and Data ” where he discusses a DoSomething video that got 1.5 What is a conversion?

Measure 117

Measure Social Media Media Social 117

Care2

MAY 27, 2009

I had the honor of participating on the ROI (Return on Investment) of Social Media panel at the Women Who Tech TeleSummit with Monique Eldwell of Conversify and Cheryl Contee of Fission Strategies where we laid out some key metrics and useful case studies. The metrics for measuring ROI can be extremely varied. Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

Care2

OCTOBER 4, 2009

Heidi and Greg presented case studies and discussed effective online engagement of potential donors at that very critical moment – right after they have signed up for a nonprofit’s email list. and consider signing emails with a picture alongside a name. If you missed it, Care2 has posted a recording of the webinar here.

Donor 45

Donor Advocacy California Facebook 45

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

And anxiously anticipating metrics that assign value even more; And my hopes have all the seeming of a marketer still dreaming, That my efforts not in vain, will yield intangibles and metrics all the same. Can invite them to engage with us on our other platforms and by subscribing to our email program. . DEFINE the METRICS.

ROI 76

ROI Social Media Slides Media 76