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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Using UTMs to track how users arrive at a website What is a UTM?

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. As a result they were able to sunset three underperforming newsletters that required significant resources for the team.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Media Cause

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Imagine having the power to communicate your cause, connect with donors, and mobilize your community, all while saving time and resources. Automated email services for nonprofits are unsung heroes in achieving just that.

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. However, if you need to understand how one specific user/company/email is behaving on your site these tools can’t help.

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How to Leverage Email as a Recruitment Tool: 4 Strategies

Nonprofits Source

With approximately 344 billion emails sent per day, it’s no wonder why so many recruiters use this channel to source, engage, and secure job applicants. However, the sheer volume of emails the average candidate receives means you need to add marketing-savvy tactics to your toolkit. Use automated personalization tools.

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. Additional Resources. Key Parameters.