NetWits

MARCH 11, 2012

Knowing that it can be tough to execute on we thought we’d give you a few examples of nonprofits effectively using content marketing as a key part of their online strategy. Meet Kyhron and Dan in Epesode 4 to see how Big Brothers Big Sisters of America is using content marketing effectively. every 40 minutes.

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Content Story Marketing YouTube 213

NetWits

JUNE 23, 2011

Each generation requires a different type of engagement to move from the casual to committed relationship with an organization. Due to the everyday demands on staff and volunteers, organizations must effectively use “one to many” engagement vehicles. Email: No one can deny that email is an effective way to reach donors.

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Campaign Fundraising Maryland Channel 253

NetWits

MAY 23, 2012

So, how can you enable your peer-to-peer fundraisers to effectively use crowdsourcing as part of their fundraising efforts? Here’s five ideas to make the lives of your fundraisers much simpler while also improving their fundraising effectiveness. Fundraising Page Badges. And you can do it with a simple strategy. Disclaimer.

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Badge Fundraising Cancer Colorado 205

NetWits

DECEMBER 1, 2011

So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. The tie between online advocacy and fundraising is significant. Download the full report ). Connecting Online Advocacy and Fundraising: The 1 Key to Success.

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Giving Advocacy Rate Action 235

NetWits

SEPTEMBER 27, 2012

A quick scan of nonprofit-focused publications and websites, as well as the session topics at nonprofit conferences, will confirm that organizations are interested in how to use social media. But the truth is that there just aren’t as many stories about the effectiveness of social media for fundraising and advocacy.

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Social Media Media Social Channel 175

NetWits

MARCH 4, 2011

Is it how to engage and inspire your participants to fundraise more effectively? And probably most importantly, what motivates an individual to get involved with your organization and take action? Helping participants tell their stories more effectively seems like it would only yield higher fundraising returns.

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Fundraising Atlanta Survey Summary 163

NetWits

FEBRUARY 27, 2012

The lifetime value of an online acquired donor is roughly $128 dollars to your organization. direct mail) you’ll increase the lifetime value of that donor from $128 dollars to $197 dollars – An increase that any nonprofit organization would love to see. Is among the most cost-effective, long-term fundraising methods.

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Examples Program Los Angeles Giving 168

NetWits

JULY 9, 2012

No matter how well an organization is doing with its online fundraising, it will eventually hit plateaus and declines. Turning periods of low online income into more profitable times is a skill that will keep your organization afloat during both foreseen and unforeseen dips. Turn One-Time Donors Into Regulars. Ask Carefully.

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Online Giving Haiti Fundraising 144

NetWits

FEBRUARY 16, 2012

The report includes 24 months of online giving data from 1,895 nonprofit organizations, online major giving data from 2,397 nonprofits, and both online and offline data representing $5.1 54% of the organizations in the analysis experienced results at or above this growth rate. Large organizations grew by 8.6%

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Trend Online Giving Analysis 141

NetWits

MARCH 15, 2012

Second , believe that, when done right, content marketing can be highly effective. If you get stuck along the way make sure to check out what other nonprofit organizations are doing with their content marketing strategies. Here’s a simple framework to get you started. A 5 Step Plan. Then start creating compelling content.

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Content Marketing Nonprofit Strategy 226

NetWits

AUGUST 23, 2011

Every organization (and by that I mean the dedicated staff) that runs some version of a peer-to-peer fundraising event wants to help their participants be better fundraisers. It’s also more cost effective. Here are five extremely effective ways that we’ve found to work for countless organizations. And for good reason.

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Raise Money Fundraising Social Media 209

NetWits

FEBRUARY 16, 2012

One of the ways nonprofit organizations are meeting this demand is by placing some of their focus on building successful online fundraising programs. Supporters like this method because it is quick, easy, cost-effective and better for the enviroment. It is among the most cost-effective long-term fundraising methods that exist today.

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Gift Program Online Fundraising 188

NetWits

MARCH 23, 2012

54% of the organizations experienced results at or above this growth rate. 87% of organizations had at least one online gift of $1,000+. To that end, here are five tactics that every nonprofit should be using to improve their online fundraising effectiveness. Online giving up 13% year-over-year *. 1) Have People Over Year Round.

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Trend Online Giving Blackbaud 268

NetWits

JUNE 7, 2012

Our 2011 Online Fundraising Report shows that nonprofit organizations receive over 20 percent of their total online funding in December, and nearly 45 percent in the last four months of the year. Staggering, but not news. Key takeaway. For a large portion of the nonprofit sector December is a critical time of year. But should it be?

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Online Fundraising Benchmark Report 221

NetWits

NOVEMBER 22, 2011

With over 500 minutes (that’s 10 hrs) of free event fundraising consulting you’ll learn everything from how to get started with your first event to running effective multi-channel communications programs that increase fundraising performance. Increase Communication Effectiveness Through Multi-channel Marketing.

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Consultant Free Strategy Slides 196

NetWits

JUNE 20, 2011

. — Facebook Pages include a reporting module called “Insights&# which enables Page admins to understand how to better use their Page to market their cause and organization. There are seven ways people can interact with your Page , which all effect your ability to show up in your fans news feeds.

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Facebook Question Demographics Interaction 278

NetWits

JULY 6, 2011

Knowing that a good portion of your supporters already participate on the social Web, and with the continued growth and popularity of social media, it’s very likely your nonprofit organization is focused on figuring out how to best utilize sites like Facebook, Twitter and YouTube. Spend some time observing (aka listening).

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Social Media Site Social Media 273

NetWits

SEPTEMBER 27, 2009

With over 300 million users and over fifty percent of those users logging in daily Facebook is a platform that’s proven to be effective. You just have to figure it your for your organization. It doesn’t seem to be going away any time soon either. How ever you slice it Facebook has potential.

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Facebook Tips Photo Platform 169

NetWits

JANUARY 25, 2012

They also have varying levels of commitment to your event and organization. 7 Event Participant Types and How to Effectively Communicate with Them. Returning participants are like gold to any event fundraising organization so make sure you acknowledge they’re the reason for the success of past events. Returning participants.

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Raise Money Fundraising Contest 226

NetWits

JUNE 26, 2012

Historically most fundraising programs have been organization to donor. The future will be more about how nonprofits can empower their supporters to fundraise on behalf of the organization. We already see nonprofits that host run, walk, and ride events prove this concept works as the top 30 alone have generated $1.69 So what’s next?

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Develop Create Fundraising Virtual 193

NetWits

MAY 24, 2011

So, how can you harness the power of your most effective fundraisers? Organize them. Register for our Event Fundraising Newsletter and immediately get access to 5 whitepapers covering topics from using social media to empower participants to increasing team captain effectiveness. This isn’t as difficult as it sounds.

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Fundraising NPO Strategy Sound 171

NetWits

FEBRUARY 2, 2011

It’s critical that you have an effective email communication strategy in order to stay connected with those who’ve decided to engage with you (i.e. How To Write Effective Emails. Think about what social networking sites are right for your organization and go create an account. Social Media.

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email Social Social Media Search 246

NetWits

AUGUST 11, 2011

On average, organizations set up online events about 5.5 While about 55% of donations collected online will come the last 20 days before the event, participants need a head start to ensure online adoption and effective use of the tools. Launch the event online at least six months in advance. months before the event begins.

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Technique Fundraising Registration Template 218

NetWits

MAY 31, 2012

A national organization sent an email appeal in November asking me to protect polar bears from Arctic drilling. When a national humanitarian organization did this, though, it didn’t feel like too many. Here’s how the last one started: “Thousand of you have responded” – This conveyed social trust in their organization.

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Rate Technique email Open 172

NetWits

MAY 25, 2011

Supporters raise significant amounts of money and bring new donors to your organization. As Steve MacLaughlin recently mentioned , health organizations that turn supporters into fundraisers continue to be leaders in online fundraising, and this growth is now an important contributor to their overall revenue. Hold contests.

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Support Fundraising Sample Raise 270

NetWits

APRIL 2, 2013

The annual report informs how organizations measure impact relative to their peers. You may ask, does that mean my organization should be sending more email? In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Findings are below.

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Rate San Diego Open Benchmark 139

NetWits

NOVEMBER 5, 2010

Questions for you … Will the fragmentation of online fundraising effect non-profits? not organized or centralized by specific non-profit organizations) model be sustainable and/or enough to affect real change in the world? Negatively? Positively? Will the grassroots decentralized (i.e.

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Fundraising Digital Social Media Profit 103

NetWits

MARCH 3, 2011

The Pancreatic Cancer Action Network is a national organization creating hope in a comprehensive way through research, patient support, community outreach, and advocacy for a cure. While effective, that’s still a lot of typing! But they are also great for traditional calls to action!

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Awareness Cancer Raise Mobile 242

NetWits

DECEMBER 3, 2009

The recurring theme was “How can I use my Facebook Fan Page more effectively?” They’re a great story of an organization that is using Facebook to their advantage. I attended Blackbaud’s Conference for Nonprofits two weeks ago and talked to so many people about the importance of the Internet.

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Facebook Story Adopt Social Media 100

NetWits

NOVEMBER 24, 2010

Most people will tell you that learning how to effectively monitor (or listen to) what’s being said on the web is the beginning of social media success. Learning takes time, but it’s something that you can start to pick up very quickly and with daily or weekly work you’ll become effective in no time at all. Products you sell.

Social Media 171

Social Media Media Social RSS 171

NetWits

JUNE 2, 2011

I’d love to hear how your organization turns fundraising into a game. Register for our Fundraising Events Newsletter and immediately get access to 5 whitepapers covering topics from using social media to empower participants to increasing team captain effectiveness. Meet-and-greets with celebrity guests.

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Game Fundraising Ipod Virginia 238

NetWits

NOVEMBER 16, 2010

That type of conversion coupled with the fact that Facebook continues to push the limits, innovate and grow at a staggering rate (they’re over 550 million now) should convince you to at least explore creating a custom Facebook landing tab for your non-profit organization. You’ve got to “like” their page to see the rest.

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Facebook Profit Social Media Info 211

NetWits

JUNE 9, 2009

Or are you just beginning to explore how this new channel can help your nonprofit organization? Are you struggling with how to use social media? Maybe you don’t even know what social media is yet? We can help you.

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Los Angeles Social Media Media Social 100

NetWits

NOVEMBER 25, 2009

Our goal was to identify five all-too-common obstacles to look out for when mapping your online fundraising efforts and five shining guideposts to get your organization going on the right track. Truly effective fundraising is not as simple as adding a ‘Donate Now’ button to your Website….it’s it’s a journey.

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Online Fundraising Map Director 100

NetWits

NOVEMBER 5, 2010

If you’re not sure why your organization would want to build its own private social community online take a look at Frank Barry’s article “ Four Reasons Why You Need an In-House Social Network ” in Philanthropy News Digest. And every organization wants to know more about what its constituents are thinking and feeling.

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Build Community Social Network Social Media 103

NetWits

MAY 12, 2011

The easiest way is to add the ShareThis button to your participant’s personal fundraising page, that way they can share their passion for your organization with anyone, anywhere they have an account.

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Social Media Studies Fundraising Media 279

NetWits

SEPTEMBER 20, 2011

So in 2010 event organizers reformed the notion, starting with a program to allow family and friends to nominate a Survivor to win an award (Hope, Strength, Faith, Courage, Love, Believe). You’ll start learning more about using social media to empower participants, increasing team captain effectiveness, mobile fundraising and more.

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Fundraising Team Blackbaud Chicago 186