October, 2018

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6 Reasons Why People Do Not Give to Charity

Nonprofit Tech for Good

7,106 people worldwide participated in the survey for the 2018 Global Trends in Giving Report. Of those, 1,049 responded that they had not given to charity within the last 12 months. Here are six reasons why: 1) 43% responded that they do not give to charity because they do not have the financial resources. 2) 20% volunteer in lieu of making donations. 3) 17% donate goods and/or services in lieu of making a donation. 4) 12% don’t trust organizations to spend their money well. 5) 6% prefer to

Charity 247
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5 Steps to Turning Strangers Into Members and Members Into Advocates

Wild Apricot

Follow these five steps from marketing strategist Amy Jacobus to bring your potential supporters down the marketing funnel and turn them into raving fans.

Marketing 247
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Big News at Benetech (and for me!)

Beneblog: Technology Meets Society

I am incredibly excited to let you know that earlier this month we announced that Betsy Beaumon , Benetech’s current president, will be taking over as CEO of Benetech. Betsy is a recognized social entrepreneur who has dedicated much of her career to changing the world with software. Our board and I are looking forward to Betsy leading Benetech to even greater impact.

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GivingTuesday India Kicks Off the Global Giving Season

Beth's Blog: How Nonprofits Can Use Social Media

Source: GivingTuesday India. In the US, GivingTuesday is after Thanksgiving, Black Friday, and Cyber Monday and marks the start of the year-end giving. But GivingTuesday is not limited to the United States, it has caught fire over the past 7 years to become a global movement, with over 150 countries. GivingTuesday celebrates philanthropy and countries around the world that participate make it their own, unleashing creative and localized strategies to promote a culture of giving.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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GUIDE: Growing and Sustaining your Volunteer Program

The Science Behind Engaging your Supporters

If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself. A thriving volunteer program can help maximize your organization’s impact. By evaluating your existing volunteer program and renewing your focus on recruitment and retention, you can build a thriving and sustainable volunteer program that will propel your work forward.

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Association Takeaways from Dreamforce 2018 

Nimble AMS

Did your association team miss the Salesforce Dreamforce conference this year? Not to worry. Since Nimble AMS is built on the Salesforce CRM platform , I was there, and I took notes! Here are a few key takeaways from my experience at Dreamforce 2018: Customer 360: This was the big product announcement at Dreamforce. Customer 360 is a new cross-cloud technology initiative from Salesforce that makes their B2C Marketing, Commerce, and Service products work better together.

More Trending

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Why Marketing Doesn’t Grow Communities (And Three Things You Can Do Instead)

Wild Apricot

Learn to grow your membership more easily with these three strategies from membership expert Joy Duling.

Marketing 201
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Training Industry Selected Gyrus Systems as a 2018 Gamification Watch List Company

Gyrus

Gyrus Systems , a leading Learning Management Systems (LMS) vendor, announced today it has been selected as a 2018 Gamification Watch List company by Training Industry.com. “The companies selected for the Top 20 Gamification List lead the way in engaging learners through innovative techniques, virtual reality, augmented reality, virtual worlds and simulations,” said Ken Taylor, president of Training Industry, Inc.

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Modern Wellbeing: Infographic from Kaleido Insights

Beth's Blog: How Nonprofits Can Use Social Media

Click Image to See Original Image in Larger Size. This infographic is titled “ Modern Wellbeing ” was created by Jeremiah Owyang and his business partner Jessica Groopman from Kaleido Insights. The infographic synthesizes an extensive research project to look at the intersection of health, wellbeing, and technology. I first met Jeremiah in 2005 through the blogosphere and the early days of social media.

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7 Tips to Make This Year Your Best #GivingTuesday Ever

The Science Behind Engaging your Supporters

#GivingTuesday is right around the corner! Whether you’re still putting together your plan, or just double checking to make sure that everything is ready to go, here are seven tips to decrease your stress and increase your fundraising this year. For even more helpful tools for maximizing the money you raise and , check out our. Giving Tuesday Resource Library. 1.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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A New Résumé for My New Career Path!

Deborah Elizabeth Finn

Over the past few months, I’ve been refining my thoughts about my new career path. As I’ve become clearer about what I’m seeking and what I have to offer, it’s become more important to frame my résumé properly. I find this unusually difficult. I’d much rather tell the world about how great YOU are, and exactly what qualities, skills, and experiences make YOU the perfect candidate.

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3 Must-Know Stats about Gen Z Donors

Nonprofit Tech for Good

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Often, nonprofits are spend time focused on cultivating Millennial support due to the immense impact this powerful generation has on the world. However, what they may be missing is the larger, and potentially even more powerful, generation creeping up right behind them.

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How to Grow Your Nonprofit’s Instagram Following

Wild Apricot

If you're planning on starting a nonprofit Instagram and aren't sure where to begin, Lilach Bullock, social media expert, has you covered.

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How Your Nonprofit Can Partner with Local Businesses

NonProfit Hub

When nonprofits and local businesses work together, both parties reap the benefits. The nonprofit gets the word out about its cause and expands its donor base, and the business boosts its sales and exposure in the community. It may sound too good to be true, but it’s really not. Here’s how to reach out to socially minded for-profits in your area and form successful partnerships with them.

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Nonprofits Are Leveraging the Cloud, but Does It Have to Be So Complex?

Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.

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Recap: Twitter #GivingTuesdayMyths Chat Hosted by Salesforce Foundation

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday Allison Fine and I participated in a chat hosted by the Salesforce Foundation and moderated by Emily Goodstein on the topic “GivingTuesday Myths.” I have to say that the best thing shared was from Rob Cottingham who illustrated a key point about the importance of building relationship and engagement! Here are the myths we discussed.

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The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

The Science Behind Engaging your Supporters

This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about. As the End-of-Year fundraising season approaches and strategic planning for 2019 looms, technological advances, donor demographic shifts and nonprofit workloads all pose challenges for nonprofit fundraising professionals. These are six of the biggest issues that development staff should be keeping an eye on this Halloween, and how to overcome them. 1.

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The most interactive fundraising yet: Live Fundraising™

DonorDrive

Nonprofits are discovering the value of streaming for peer-to-peer fundraising campaigns. Live Fundraising is the premier streaming experience for charity streams.

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How Your Nonprofit Can Tap Into the Power of App and Web-based Push Notifications

Nonprofit Tech for Good

By Sajan Devshi from Learndojo , a nonprofit educational website that specializes in providing free A-level and GCSE resources to students, teachers, and parents. Push notifications were first introduced by Apple in 2009, yet most nonprofits are still not utilizing push notifications as part of their online marketing and fundraising strategy. So, let’s explore the concept and look at how your nonprofit can easily begin to tap into the power of push notifications.

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Nonprofit Technology Kick Start: Free World Class Board Meeting Software

Looking for cost reductions for your nonprofit? Why not consider modernizing with a digital board management system that's designed to work with remote meetings, with immediate cost reductions if you still distribute paper packets to members? Get going in less than an hour on a fully hosted cloud solution built on the latest technology that runs on any device - from desktops to tablets and smartphones - without any installation.

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The Ultimate Guide To Text-To-Give Fundraising

Wild Apricot

Have you dipped your toes into the world of text-to-give fundraising? Whether you've tried it yet or not, we have the ultimate guide to help you succeed.

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What’s the Risk of Starting a Nonprofit?

NonProfit Hub

As with any company, there’s going to be some uncertainty about the future when starting a nonprofit. If you want to keep your organization afloat, it helps to know how many of them fail, where they fail and why. This isn’t meant to be taken as gospel—we certainly can’t tell the future. But being aware of the statistics can aid in your decision making, so take a look at the stability and prevalence of nonprofits nationwide.

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AI for Nonprofits and Social Good: Link Roundup

Beth's Blog: How Nonprofits Can Use Social Media

Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits with an eye towards our next book. Most recently, we co-wrote an op-ed for the Chronicle of Philanthropy on the age of automation and it implications for fundraisers. We are tracking the conversation and resources about AI and Nonprofits and social good.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Personas are regularly used in sales and marketing to identify, personify, and strategically message to different buyer archetypes.

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Donor Engagement Guide: 8 Key Steps to Better Retain and Engage Donors

Are your donors your biggest fans, or are you lacking donor loyalty? The truth is, your donors have expectations of what their relationship with your organization should look like. This ebook will help you learn how to live up to those expectations!

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5 Corporate Philanthropy Benefits (and How You Can Achieve Them)

Givinga

Corporate philanthropy benefits not only the community but your company and its employees as well. And while that’s always been true, it’s even truer today. As society shifts toward more prominent social, environmental, and economic responsibility, the importance of corporate philanthropy has increased as well. It’s become essential to business success, bringing more benefits with a greater impact on performance.

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Great News! The 2019 Global NGO Technology Report Has Secured Sponsorship

Nonprofit Tech for Good

As production begins on the fourth edition of the Global NGO Technology Report , Nonprofit Tech for Good is thrilled to announce that a new sponsor has been secured. In early August 2018, Nonprofit Tech for Good published an open call for sponsors and after six weeks of interviews, Funraise (located in Long Beach, CA) has been selected as the new sponsor.

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34 Free Nonprofit Webinars for November 2018

Wild Apricot

Here are all the free nonprofit webinars I could find happening in the month of November.

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The Best Nonprofit Media Campaigns of 2018 (So Far)

NonProfit Hub

As the end of 2018 approaches, we’ve gathered a collection of the best nonprofit media campaigns from the first 10 months of the year. Whether these organizations are raising money, spreading awareness or trying to create a movement, they’ve all put a unique spin on traditional mass media marketing. Check out our favorites! AARP Spotify Playlists. You probably haven’t heard this idea before—this year, AARP created categorized Spotify playlists to use the power of music to help people with depres

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Nonprofit Technology Adoption: Why It Matters and How to Be Successful

Organizations like yours are increasingly realizing that technology adoption is only as good as the technology you choose. Statistics from a 2014 NTEN study show that seriously investing resources in training for your staff corresponds to higher adoption and ultimately technology effectiveness. In this report, we’ll give you a high-level overview of how to get your organization in shape for technology adoption and best practices for facilitating this critical process.

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Trainer’s Notebook: #Tech2Empower Peru

Beth's Blog: How Nonprofits Can Use Social Media

Greetings from Cusco, Peru! I am honored to be working with Wake International on their Tech2Empower Program in Cusco, Peru. The program hosts a delegation of women who work in the tech industry to share their knowledge and skills with women-focused nonprofits, startups and girls empowerment programs in developing countries and in the US. Our group of advisors includes 20 impressive women from 8 technology companies who are sharing their skills and expertise with local women entrepreneurs help t

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Five 2018 Political Campaign Trends that Nonprofits Should Use Too

The Science Behind Engaging your Supporters

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. Although the election-year onslaught of political marketing can sometimes seem excessive, in many ways it is extremely effective and offers a unique example for nonprofits to follow.

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How Corporate Social Responsibility Programs Improve Employee Satisfaction

Givinga

America is in the midst of a labor shortage. For the first time, there are more jobs available than there are eligible workers to fill them.¹. To close the gap, employers must do more to acquire and retain workers. Traditionally, a desirable salary and an attractive benefits package were the main drivers of employee satisfaction and talent acquisition, but today’s workforce wants more.

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5 Ways Online Collaboration Can Help Your Nonprofit Succeed

Nonprofit Tech for Good

By Katherine Turner , Digital Marketing Specialist at Cureo , a nonprofit collaboration software that helps nonprofits and communities work better, together. The success of a nonprofit is impacted by how well it can coordinate the work of a variety of teams that include staff and external stakeholders such as board members, volunteers, and community partners.

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Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.