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Your Best “No BS” Nonprofit Resources

Pamela Grow

Only to be interrupted by a notification on your phone for a new *free* webinar promising the latest in fundraising innovation (probably something AI-related). My own site, where I regularly publish the best examples in nonprofit storytelling and donor communications (including both email and direct mail). PamelaGrow.com.

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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. If someone wants to reach you by phone or email, it should be easy for them to do so. Send it to everyone on your mailing list who hasn’t responded yet.

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12 free nonprofit books to help you achieve year-end fundraising success

Candid

Dive into this classic to set yourself up for success with its proven approaches for compelling direct mail or online fundraising appeals. If people can’t engage with your organization on their phones, tablets, and through social media, you could be at a serious disadvantage. Happy reading!

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Nonprofit Donor Retention 101: Always Do This

Bloomerang

Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. If the gift was made using a smart phone, text the simple gratitude message. Also make a thank you phone call (set a threshold, e.g. $100+ gifts) or send a thank you text. Check out these examples you can email.

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10 New Nonprofit Trends

Qgiv

Many donors will prefer to give right on your website via their digital wallet as opposed to mailing in a physical check. This shows that donors are using their phones to make gifts. Tapping into text fundraising is a no-brainer when you consider how donors are using their phones already to make gifts to your nonprofit.

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How to Show Donor Love this Valentine’s Day

Qgiv

You could start by reaching out to donors via phone to check in and ask how they’re doing and express your gratitude for their support. One of our staff members here at Qgiv still raves about a thank-you phone call she received from a nonprofit… and that call happened five years ago!

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5 Ways Good Technology and Data Improve Our Community Foundation’s Morale

Connection Cafe

First and foremost is clean, standardized, and updated mailing information. Returned mail is a hassle. Updates are also required by mass mailing houses. Free eBook: Internal Controls for Grantmakers. Free eBook: The Business Case for an Online Foundation Management Solution.

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