NonProfit Hub

JUNE 20, 2016

Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Start by checking out these general tips from one of our favorite direct mail experts.

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Mail Headline Action Mind 34

Greater Giving

APRIL 11, 2023

Identify Prospective Donors 3. With its ability to generate catchy headlines, persuasive messages, and call-to-action statements, ChatGPT can help fundraiser professionals quickly create content that resonates with potential donors. Generate Engaging Content 2. Provide Personalized Communication 4. Assist with Event Planning 5.

Fundraising 40

Fundraising Demographics Headline Professional 40

Bloomerang

OCTOBER 4, 2021

I’ve offered you checklists , FAQs and e-guides with templates for writing donor-centric annual appeals. This is the specific donor you’re appealing to. . In order to inspire the donor to take action, you need to create a sense of urgency around the ask. . Have you written to one specific donor? . how you would talk).

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Question Donor Test Student 142

Get Fully Funded

NOVEMBER 2, 2021

It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . This valuable piece of online real estate is where the donor goes to take action and give your organization money. Your fundraising landing page is a perfect opportunity to make a strong connection with your donor.

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Giving Design People Fundraising 119

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59

Lesson Fundraising Digital Test 59

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Testing several versions of your donation page will help you ensure the maximum amount of conversions.

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Test Digital Headline Language 84

Get Fully Funded

OCTOBER 7, 2021

Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Direct mail. Traditional mail does still have a place in advocacy campaigns. If your advocates are also donors. Use your CRM to track relationships with supporters.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Get Fully Funded

MARCH 14, 2022

Building a donor-friendly website is a complex job – part marketing and part technical. You know what it is, but donors and others will struggle. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. And be sure to include a mailing address.

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Profit Websites Build Work 124

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Here are three things you can do today, without reworking your entire online strategy, to have an impact in acquiring new donors. Want to maximize donor acquisition?

Donation 53

Donation Online Donor Blackbaud 53

Care2

MAY 18, 2012

Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 Channels covered included online, direct mail, telemarketing and canvassing. So what was the big picture "headline?" A sobering one, overall. But with a few very bright spots. More key findings.

Donation 72

Donation Studies Headline Washington 72

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”.

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Rate Content Conversation Test 134

Connection Cafe

APRIL 29, 2014

If you’re in the business of encouraging donors to hand over dollars to support a mission, you likely get it. Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline.

Marketing 37

Marketing Donor Michigan Test 37

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 23, 2017

Joan has been an executive director, board member, donor, and volunteer – so she brings to her consulting and educator practice so much perspective and wisdom. Phase 2: What is the worst headline you could see about your organization in the front page of the NY Times? Phase 3: What assumptions will be made?

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Review Leadership Guide Chapter 102

Nonprofit Tech for Good

OCTOBER 31, 2011

Use bold for headlines. Don’t require a snail mail address or a username and password to subscribe, and if you must ask for the person’s name in order to personalize your campaign, make only the first name a mandatory field. Images should be consistent in size and resolution and should be placed in the same location on every page.

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Design Websites Practice Widget 251

Nonprofits Source

APRIL 19, 2017

Each group was then further segmented into 3 separate audiences: Giving history divided donors into: Current donors : Members who have donated in the past year. Lapsed donors : Members who have donated, but not in the last year. These identifiers then match your information to donor Facebook profiles. 6-12 month activist.

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Ideas Donation Online Strategy 111

Connection Cafe

JANUARY 30, 2017

Do your donors and supporters understand the unique, specific value that your organization brings and the specific actions you take to respond to issues? We then tweeted at them and got their e-mail addresses. People passionate about this cause could see a tangible way that the ACLU was responding. They Amplified their Voice.

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Headline Lesson Time Influence 20

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. Employees in our stores, in our mail rooms, and in finance — they should all be able to see how their work is helping people on their path to better health.”.

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Companies Alaska Malta Philanthropy 106

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. In 2021, over $484.85

Fundraising 111

Fundraising Guide Mail Gift 111

Nonprofit Tech for Good

NOVEMBER 29, 2010

In the sheer volume of donors, about 90% contribute online, however our largest donations still come by check. Chris also notes the headlines and tags of videos that are trending and often patterns our next video to capitalize on the buzz. Our videos enable us to educate the public while entertaining them.

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Social Media Interview Examples Media 254

NonProfit Hub

FEBRUARY 11, 2016

A direct mail piece sent, an email marketing campaign received on the same day with a different message. And they’re exactly the types of occurrences that turn donors off to even the best organizations. For example, our friend Steven Shattuck wrote for us about the importance of integrating your donor acknowledgements and appeals.

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Marketing Integration Headline Mail 28

ASU Lodestar Center

MARCH 4, 2011

Whether practitioners, volunteers, or donors, we want our end-users to understand issues in ways that help them become more efficient and effective within their nonprofit organizations and across their networks of nonprofits. The headline in the East Valley Tribune was, "More Arizona public schools are excelling." Central Ave.

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Research Arts Arizona Data 40

Connection Cafe

FEBRUARY 5, 2018

It’s especially gratifying to see this shift in a period where “rage donations” have grabbed headlines. While people may be hitting the Donate button spontaneously in response to events in the news, they’re also making conscious decisions to sign on for the long haul as monthly donors to help nonprofits make real, lasting change.

Time 33

Time Fundraising Benchmark Trend 33

Bloomerang

FEBRUARY 1, 2022

But if you’ve never heard of Bloomerang beyond the webinar series, we are also a provider of donor management software. And the headline was that this $471 billion was a new record for charitable giving in the United States. And so the last question we have, what percent of charitable donors are also volunteers?

Leadership 60

Leadership Fundraising Gift Slides 60

Connection Cafe

JANUARY 4, 2016

Exceed Donor Expectations. Too often, they then watch as 60%, 70% or even 80% of those new donors fail to support them in year two. Why can’t we do a better job meeting–even exceeding–the expectations of our current donors so they remain loyal supporters, maybe even at higher dollar levels? Fight for every donor.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

Nonprofit Tech for Good

JANUARY 10, 2022

These include: Encouraging donations from donors and potential donors. Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. Signing up for you mailing list. How Can You Use a Google Grant?

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Google Grant Guide Nonprofit 348

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

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Newsletter email Create Template 124

NTEN

APRIL 28, 2010

Imagine what your donors and constituents would say if they saw your name in that headline. Massachusetts' updated privacy regulations went into effect of March 1, 2010, so if you have a MA donor on your fundraising list, you are also subject to this law. If you're scared by now, you should be.

Hawaii 64

Hawaii Los Angeles Law Nonprofit 64

Care2

JANUARY 15, 2009

Headlines should be short. Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. 60) Search « What Makes A Campaign Go Viral?

Newsletter 51

Newsletter Social Media Advocacy Tips 51

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Position your organization for even greater success by having a strategic donor engagement cycle in place—for all donors, not just board members.

Campaign 57

Campaign Tools Phase Accessibility 57

Roundtree

JANUARY 9, 2022

Donors have little time and a lot of information coming at them. Donors give because they want to positively impact others. Talk about a specific donor and why they choose to give money. The temptation is to merely talk about headlines and numbers. Hand it out at meetings with donors or special events.

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Report Metrics Headline Spam 52

NonProfit Hub

NOVEMBER 3, 2022

This fall, you’ll probably be ramping up for year-end giving, hoping to maximize your reach and visibility through email marketing, direct mail, social media and maybe even an event or two. If I’m a donor heading to your site to make a year-end gift, here’s what I’m thinking: Don’t Make Me Give You My First-Born to Donate.

Donation 51

Donation Giving Headline Conversation 51

Pamela Grow

DECEMBER 14, 2023

There are only three more days left to get your donation matched by an anonymous donor. Send a survey to your donors and volunteers with questions about why they support your nonprofit and which aspects of your mission resonate with them the most. The main headline is “Help Save Lives in Times of Emergency!”

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Tips Storytelling Images Camera 59

Care2

MARCH 4, 2009

5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives. Also try and use headlines, par"you" or "your" where possible. ” Provide links to resources, fact sheets, and important articles so users can easily click to read more.

Social Media 38

Social Media Content Practice Web 38

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

To make sure that prospective donors aren’t leaving your donation page uninspired, use these tips to double or even triple your donation page completion rates: 1. Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? What can I do here?

Donation 56

Donation Headline Fundraising Images 56

Bloomerang

AUGUST 28, 2021

But if you’ve never heard of Bloomerang beyond these webinars, we’re actually a provider of donor management software. And I absolutely love helping fundraisers fundraise more confidently and delight their donors and boost their donors’ loyalty. They do the mailing. That’s what Bloomerang is.

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Video Fundraising Guide Test 77

Tech Soup

NOVEMBER 15, 2016

Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. The truth is, many prospective donors leave uninspired, confused, or frustrated. Feature a Clear Call-to-Action Headline. Think Mobile.

Donation 36

Donation Headline Giving Tips 36

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) Then, they might click through, sign up to join our e-mail list, and spend time exploring our site, using our resources, and getting to know the organization. 60) Search « Why Every Nonprofit Should Embrace the Web 2.0

Google 31

Google Grant Adwords Social Media 31