Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 114

Test Impact Experiment San Francisco 114

NTEN

SEPTEMBER 22, 2011

[Editor's note: The following is an excerpt of a case study in the March 2011 issue of NTEN:Change. Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light?

Case Study 75

Case Study Test America Studies 75

Candid

AUGUST 9, 2023

Back-to-school season can mean different things for different people. He has found that faith-based nonprofits can be difficult to identify and sometimes operate differently than secular organizations. To college students, it might mean the start of a new year of knowledge and self-discovery.

Data 98

Data St. Louis Missouri Poll 98

Whole Whale

SEPTEMBER 8, 2023

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Thorough understanding leads to big ideas.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2014

This was a theme slam where panelists had to share their case study in five minutes or less using a similar format and unique style of delivery. Not yr same old social media NPO case study SLAM at #SMoP14 pic.twitter.com/j7Gp12hIRD. The panelists delivered their case studies and poems in three rounds, each with a sub-theme.

Case Study 99

Case Study Social Media Studies Conference 99

.orgSource

APRIL 25, 2023

You don’t have to spend much time on the site to understand the difference between outstanding and dismal. Studying factual information will help you make better choices.” If you are having difficulty finding diversity in your talent pool, Sarah suggested testing new waters. Begin with the data,” Sarah responded.

Application 221

Application Statistics Culture Job 221

Saleforce Nonprofit

JANUARY 19, 2022

In our study, only 28% of organisations sent online donors a cultivation communication beyond 60 days. Action 1: Get the Basics Right and Test, Test, Test. You can copy the mystery donor process to test how easy it is to donate. Have a process in place that regularly tests if everything works as it should.

Support 98

Support Online Conservancy Test 98

Care2

FEBRUARY 19, 2013

We split our list in two (we use Convio Luminate) and sent two emails with different leads. As we approached Valentine’s Day 2013, we decided to try an experiment with our last Valentine’s Day e-retail email before the shipping deadline. The original and the variant.

Case Study 72

Case Study Test Action Studies 72

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Living Case Studies: Social Media and Sustainable Agriculture. Living Case Study. I use a “Living Case Study&# technique — it is less formal that your traditional case study because it covers a work in progress and shares lessons learned as well as successes. A/B Testing. Building Networks of Partners.

Case Study 98

Case Study Social Media Studies Integration 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Are we actually making a difference? According to this Mashable study , Pinterest actually drives more traffic to publishers than Twitter, LinkedIn and Reddit combined. Try out different networks, and then decide which one will do the most for you. What are the right tools to help measure success?

Social Media 119

Social Media Channel Difference Media 119

Candid

MARCH 2, 2022

They’re the ultimate testing ground for your donor stewardship tactics, as you’ll be asking for quite a lot — extra-large gifts, multi-year commitments, feasibility study interviews, and more. Get their perspectives and input early with a feasibility study and casual conversations with leadership. 2. Get your donors involved.

Campaign 110

Campaign Donor Gift Test 110

sgEngage

SEPTEMBER 15, 2022

These rigid structures also mean that we wait for results (even if it’s in 6-to-12-month pilot studies), or we copy and paste best practices from other communities based on the assumption that what works in one place will work in another. Redefine Success by Solution Testing. Redefine Solution by Centering the Stakeholder.

Collaboration 75

Collaboration Impact Test Grant 75

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Achieve

JUNE 8, 2023

Here’s another problem you may encounter: Let’s say you can clearly define what you want to do with your campaign and why, so you jump into the planning process, skipping key steps like a feasibility study and prospect research and cultivation. You lay out a series of gifts of different sizes that will get you to your goal.

Campaign 52

Campaign Phase Gift Studies 52

Bloomerang

MAY 26, 2022

Generally, these suggestions are presented to donors in several different ways: . Ask based on what different giving levels accomplish. They are the buttons supporters can choose with different gift options already highlighted. . Then they reversed this order for the test. Arranging options from high to low yielded a 15.7%

Donation 74

Donation Donor Gift Nonprofit 74

Tech Soup

OCTOBER 4, 2015

Put your security smarts to the test and take the weekly security quiz brought to you by Symantec! Do you know the difference between malware, adware, viruses, and worms, and how to avoid them? Are you a trivia master? Or a security enthusiast? And if you answer all four quizzes correctly, you might win a $500 Amazon gift card.

Amazon 36

Amazon Test Gift Knowledge 36

Whole Whale

MAY 2, 2024

This book draws on case studies from Donor’s Choose, DoSomething.org, Idealist.org, Move For Hunger, Women Deliver, The USO and decades of experience of running internship programs. QA and user flow testing Interns can walk through the main user flows of your website and note where there is confusion.

International 98

International Program Ideas Data 98

Get Fully Funded

OCTOBER 5, 2021

For your next email, try split-testing two different subject lines, one with a sense of urgency and another with a sense of intrigue. Length of a Good Subject Line There is a lot of research about the ideal number of words and characters, and different studies have emerged with different recommendations.

email 130

email Open Donor Homeless 130

ASU Lodestar Center

JANUARY 12, 2022

This time period also gives the organization the opportunity to test out the employee on a probationary period to be sure they fit the culture. Recognition should be consistent and aligned across the organization and across different teams. Development. to enhance culture as well.

Strategy 98

Strategy Arizona Phoenix Structure 98

Kindful

MARCH 22, 2021

Have you tested those forms to make sure they work? In their email cultivation study , the NextAfter team wasn’t always able to find an email subscription sign-up form or donate button on many nonprofit websites. In fact, they couldn’t give to 20% of the organizations or sign up for email from 29% of the organizations in the study.

email 98

email Evaluation Social Media Marketing 98

Saleforce Nonprofit

JULY 22, 2021

They have to do all this while regularly drafting and submitting grant requests from funders who have different and changing priorities. Moreover, funders, evaluators, and program managers can have different goals related to programs’ implementations.

Impact 120

Impact Management Organization Evaluation 120

.orgSource

FEBRUARY 5, 2024

It’s a good idea to include people from outside your organization’s playing field who can introduce a different point of view and push the group forward.” leaders imagine the next problem before it surfaces and are willing to test, experiment, and iterate until they find the solution. Association 4.0

Associations 221

Associations Jordan Environment Model 221

Forj

JULY 8, 2021

Perhaps it was a multiple-choice final exam or an essay-style test printed in double-spaced Times New Roman. Either way, we’d guess it looked quite different from the eLearning assessment types we’re going to discuss today. What are the different types of online assessment? This tests knowledge acquisition.

eLearning 69

eLearning Course Test Knowledge 69

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

I also tested some of the tips suggested by the research. Here’s what I learned: After Hours Posting. Laura Lee Dooley posted the link to full study. PostPlanner seem like really good peeps and a great app; they are in my hopper to take for a test drive. I tested this here (June 1) and here (May 12).

Research 128

Research Facebook Test Studies 128

Museum 2.0

SEPTEMBER 4, 2012

After I took down all the "kick me" and "kick it" post-its covering the Pocket Museum title label in the men's room, I realized that this is the perfect example of an A-to-B test for gendered response to a participatory museum experience. But people have participated in completely different ways. But not so much in the men's bathroom.

Museum 47

Museum Difference Examples Participatory 47

The NonProfit Times

APRIL 18, 2024

The top 50 organizations outperformed the also-rans on a variety of metrics, as they have in the 13 years this study has been conducted (not a surprise). Across the board within the 2021 study, which evaluated employee attitudes during 2020, the data revealed high-water marks in employee satisfaction. Then it was turbocharged.”

Data 52

Data Work Aggregator Attitude 52

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% Don’t get lost in the social media sea — put your focus where it counts and make waves that truly make a difference!

email 52

email Rate ROI Social Media 52

Nonprofit Tech for Good

OCTOBER 31, 2018

In their 2013 study, they found that some 57% of people who watch a video for a nonprofit go on to make a donation! A study by Frontstream found that “Instagram sent more individual donors to donation forms than Twitter, had a higher donation conversion rate, and the resulting gifts were of a higher average value.”.

Social Media 227

Social Media Money Raise Media 227

Bloomerang

OCTOBER 4, 2021

Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. For more on that, look into eye movement studies. how you would talk).

Question 142

Question Donor Test Student 142

NTEN

AUGUST 22, 2013

Now while I''m not suggesting you incorporate strict double blind testing for every website A/B test you conduct going forward, it is still worth re-familiarizing yourself with the scientific method concepts in order to catch any major flaws in your experimental plan.

Case Study 87

Case Study Design Experiment Data 87

Bloomerang

SEPTEMBER 14, 2022

Even better still, put several stamps of different denominations, adding up to first-class postage. Asking people to do three different things will overwhelm them and reduce the odds they respond. If you want to test if a QR code has any lift do an A/B test. Is this a good progression or will it just confuse them?”

Question 98

Question Fundraising Org Mail 98

Achieve

MAY 10, 2021

Feasibility Study. Testing your initial plans through stakeholder interviews. For a capital campaign, there are three main audiences you’ll need to speak to at different phases of your campaign: Your organization’s leaders and stakeholders. to help guide their feasibility studies and to bring their strategies into focus.

Audience 83

Audience Campaign Phase Virtual 83

ASU Lodestar Center

SEPTEMBER 25, 2013

Well, my journey was a little different. Facebook page, a liability waiver, opened a zero balance bank account, tested out themes, routes, schedules and fundraisers; it was a year of. She is a recent graduate of the master of communication studies program, specializing in community relations and advocacy. We created a.

Test 81

Test Advocacy Nonprofit Fun 81

3rd Sector Labs

AUGUST 15, 2014

You’ll see the difference. Test targeted messaging prior to launching full campaigns. A 2014 digital marketing study by Adobe concluded that 54 percent of unsuccessful marketers say that “testing is not a priority.” Next, test different messages to subsets of each segment. What was the goal?

Digital 138

Digital Data Marketing Org 138

Media Cause

JUNE 2, 2024

Studies show that ads with a face get substantially more views than those without. Learn from what’s working and start testing components like color and style elements. Stay up to date with trends in design and social media trends , and learn how to integrate those elements into your content while staying true to your brand guidelines.

Audience 59

Audience Content Create Tips 59

Forum One

JULY 8, 2021

For example, a health-focused association’s broad target audience could be anyone associated with X illness or condition, while audience personas would identify specific profiles such as researchers studying the disease, caregivers, or patients. A/B test different parts of your emails. Make the sender a person.

Personal 53

Personal email Tips Audience 53

Everyaction

DECEMBER 18, 2017

If you don’t have a newsletter, start testing out different email strategies with these same features. Some great examples include holiday cards with some of the proceeds going back to the organization, a graphic illustrating their year end fundraising goal, and a personal note from donors about giving back.

Campaign 43

Campaign Studies Hunger Texas 43