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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

You may have several variations of your logo that are used for different purposes. 2) Personality. As you move forward through each element of your brand guidelines, continue to return to these words to confirm that all of your other design decisions reflect this brand personality. 7) Photography. 4) Typography.

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How to Choose the Right Image for Your Website

Tech Soup

Oh stock images. Here are a few key considerations to help you choose fantastic images for your site. Are You Treating Your Images as Content? Good, this is important: Photos and other images should never be used just as decoration. Good, this is important: Photos and other images should never be used just as decoration.

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10 Must-Have Skills for Nonprofit New Media Managers

Nonprofit Tech for Good

However, if this person is willing to learn and if your nonprofit has a training budget, individuals who have most of the skills can eventually acquire all the skills necessary to ensure that your nonprofit can achieve the goals listed in your strategic plan. Photo and Video Editing Ability. Multitasking.

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Ethical Storytelling for Nonprofits: A Detailed Guide

Neon CRM

Nonprofit storytelling refers to narratives an organization shares (often called “impact stories”) as a way to illustrate its mission and connect with supporters on a personal, emotional level. Show the difference. Use storytelling to share how a person took advantage of resources and empowered themselves.

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6 Tips to Improve Your Next Fundraising Campaign Using Digital Storytelling

Tech Soup

Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns. Avoid using stock photography, since this turns off donors. Use images of volunteers whenever possible to connect with your most avid supporters. Image 1: TechSoup. Image 2: Be the Match. spanhidden.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Personalize it. (“Joe, For example, link to a report that gives donors more information about a mission they’ve invested in, or profile a particular person or animal your organization helped last month. If I am building a community, maybe my community needs/wants/desires something different.” Ask a question. (“How

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The Comprehensive Guide to Nonprofit Branding

DNL OmniMedia

However, these brands go much deeper than the logos and images they share. Is it because their efforts are the difference between animals struggling and lonely in a shelter? . So, for example, images depicting those that you help on their worst days wouldn’t be an ethical representation of your constituents.

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