Bloomerang

JULY 7, 2022

Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. There are some in the industry who preach that older donors simply won’t accept digital communication, or that young donors reject traditional mail ,” said Ron Sellers, President of Grey Matter Research. Define your audience.

Mail 107

Mail Retention Practice Donor 107

Wild Apricot

MAY 6, 2009

Three new specialized search tools are available (or will be soon) to help save your organization time in tracking down public records, demographic data, research and statistics.( Tags: General News Non-profit technology nptech Google research search. read more ).

Statistics 60

Statistics Search Research Tools 60

sgEngage

DECEMBER 5, 2022

Here at Candid, we’ve been tracking those statistics for the last 12 years as part of our GlassPockets initiative to champion greater transparency in philanthropy. What that statistic means is that for 90% of foundations, the 990-PF is often the only means for communicating their work. What kinds of use cases are there?

Communication 84

Communication Oregon Grant Portland 84

sgEngage

APRIL 10, 2023

To help you get started, this article will explore four ways you can plan ahead now, including: Create a research-based fundraising strategy. Get a head start on prospect research. Create a research-based fundraising strategy. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors.

Demographics 72

Demographics Retention Donor Research 72

sgEngage

MAY 27, 2021

You can create a research-based fundraising strategy. . Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area. You’ll have the guidance of data and research, rather than having to rely on the “throw things at the wall and see what sticks” approach.

Giving 119

Giving Retention Metrics Demographics 119

Connection Cafe

SEPTEMBER 27, 2017

Last month, the Blackbaud Institute released a report entitled “ Share of the American Wallet ,” which uses the Bureau of Labor Statistics’ Consumer Expenditure Survey data to explore how demographic attributes and discretionary spending patterns relate to philanthropy. 5 Research-Backed Lessons for Major Gifts.

Gift 44

Gift Research Lesson United States 44

TechImpact

AUGUST 26, 2014

According to research conducted by Pew Internet these 5 social media statistics will help your nonprofit understand exactly how to optimize its content to see better engagement. Connecting with this niche demographics may seem like a daunting task, Snapchat’s user base has skyrocketed 67% over the last 6 months.

Social Media 250

Social Media Stats Audience Media 250

sgEngage

JULY 24, 2023

The reality is that the higher education pipeline is even smaller than what demographic statistics show. This could limit the resources available to enhance the education, research, and extracurricular opportunities that attract students, resulting in fewer revenue streams and subsequent financial challenges.

Education 77

Education Student Award University 77

Get Fully Funded

APRIL 4, 2024

Research shows that a 10% improvement in your donor retention can lead to an up to 200% increase in donors’ lifetime value. It’s tempting to try to collect lots of information about your supporters during the donation process, such as their demographics or interests. Offer a recurring giving option on your online donation page.

Donation 110

Donation Strategy Nonprofit Gift 110

Nonprofits Source

JUNE 29, 2023

Once you’ve researched who you’re trying to reach, you can then activate targeted messages that best align with them. These might include the following: Demographics: Age, location, family status, and employment type. Direct mail can be especially effective for reaching audience demographics who are not actively engaged online.

Marketing 52

Marketing Tips Channel Audience 52

NonProfit Hub

APRIL 17, 2024

Use this template to facilitate the persona creation process: This template offers space to add demographic and behavioral information about your personas and strategize your intended messaging. Research shows that interactive content earns more engagement and twice as many conversions as static content.

Practice 36

Practice Organization Nonprofit Content 36

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Use statistics to vividly demonstrate the scale of the problem being addressed.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

JUNE 1, 2022

Here’s what to expect: Year-end giving statistics roundup. Year-end giving statistics roundup. These statistics illustrate why you should prioritize year-end giving within your overall fundraising strategy: 1/3 of all annual giving happens in December, and around 11% of total donations arrive within the last three days of the year.

Guide 107

Guide Giving Nonprofit Metrics 107

Qgiv

APRIL 9, 2024

When creating your social media strategy, research what tools can help you expand on your goals to make the maximum impact you can. You can create posts highlighting your volunteers and include key statistics about the impact you make in your community to help you connect with more people interested in helping your mission.

Social Media 52

Social Media Media Guide Social 52

.orgSource

APRIL 10, 2023

Associations have been slow to respond to the reality of their members’ changing demographics. Some associations put power behind those words by quickly adopting strategies to expand gender, racial, cultural, demographic, and age distribution within their memberships as well as their leadership.

Build 322

Build Demographics Associations Voice 322

NonProfit Hub

JANUARY 28, 2021

To help you understand this, let’s look at Campaign Monitor’s research which states, that ‘ donors prefer email.’ Get as much information from users as possible during the signup process to strengthen demographic segmenting. Here are 5 nonprofit email marketing mistakes to avoid. .

email 85

email Marketing Spam Rate 85

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2013

Data nerds know how to clean and recode data, look for patterns, calculate key statistics, and then show off the most important information in graphs and charts. Don’t underestimate the power of high school statistics. If you took a high school or college course in statistics, you’re on the right track.

Data 139

Data Tutorial Chart Statistics 139

Connection Cafe

JANUARY 28, 2015

If so, then your organization can probably benefit from conducting market research. Before these assumptions are baked into choices being made or considered, get access to accurate information using market research : who are your constituents and what are their attitudes, preferences, satisfaction levels, and needs? Look it up.

Research 20

Research Marketing Method Attitude 20

Care2

OCTOBER 1, 2012

Connors kicked off the webinar highlighting useful Boomer statistics. Bureau of Labor Statistics, the Boomer and older generations now represent a $2.6 This is important because advice from family and friends is the most common way Boomers research a new product. They control over 80% of personal financial assets.

Social Media 72

Social Media Media Social Statistics 72

Whole Whale

MARCH 22, 2022

Now, in 2022 Pew Research surveys show that 87% of U.S. adults have heard of cryptocurrency and 16% have actually invested some amount ( Pew Research Center ). . This article goes through some of the larger trends and audience research around cryptocurrency owners.

Donor 52

Donor Difference Ukraine Podcast 52

Get Fully Funded

FEBRUARY 2, 2022

In fact, people are much more likely to remember a story (63%) than a statistic (5%) according to research from Stanford University. Based on the robust donor data in your system, you can segment your donors into groups based on their support history, their demographics, and their support preferences. Segment donors.

Communication 52

Communication Strategy Storytelling Social Media 52

Get Fully Funded

JANUARY 30, 2022

In fact, people are much more likely to remember a story (63%) than a statistic (5%) according to research from Stanford University. Based on the robust donor data in your system, you can segment your donors into groups based on their support history, their demographics, and their support preferences. Segment donors.

Communication 52

Communication Strategy Storytelling Social Media 52

BoardAssist

APRIL 12, 2016

In order to understand the incidence and success of formal nonprofit collaborations , The Bridgespan Group and The Lodestar Foundation collaborated in a 2014 research study. The process of researching and selecting potential partners is not a difficult exercise but requires adequate sector experience, time, and resources.

New York 40

New York Collaboration Nonprofit Analysis 40

Qgiv

JANUARY 3, 2024

Tatango helps enable audience segmentation based on preferences, behavior, or demographics to create targeted and personalized messaging. Pledge’s text-to-donate tools include donation reporting, donor conversion tracking, fundraiser statistics, and digital wallet payment options.

Platform 59

Platform Giving Plugin Pledge 59

Bloomerang

MARCH 30, 2023

When considering who your volunteers are, you need to collect necessary information from them like demographic information, skills, and qualifications. What are the most important questions to keep in mind? WHO are your volunteers? Click here to check it out.

Volunteer 91

Volunteer Strategy Organization Metrics 91

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105

Analysis Audience Test China 105

ASU Lodestar Center

JULY 9, 2018

There over 62 million volunteers in America each year, according to the Bureau of Labor Statistics, according to "Volunteering in the US." Conduct annual evaluation of volunteer outputs, hours, programs, feedback, interests, demographics, psychographics, changes and challenges.

Evaluation 40

Evaluation Volunteer Program Impact 40

Connection Cafe

JULY 10, 2018

I arrived as the freshly-minted director of prospect research. My job, as the director of research, was to use the modeling results for prospecting—but also to sell them to the directors of development in the schools and colleges. No researcher can put a precise value on any of that. Life was primitive back then.

Model 26

Model Fundraising Gift Database 26

Connection Cafe

SEPTEMBER 3, 2015

Here’s a little background: Since 2009, Camber Collective— the result of Hope Consulting and SwitchPoint LLC’s merger—has led the Money for Good research series to seek “the voice of the donor” for charitable giving. Out of all the statistics in this report, this one struck me the most. And, honestly, it made me a little depressed.

Report 20

Report Donor Demographics Statistics 20

NonProfit Hub

FEBRUARY 6, 2015

That fact is just one of many interesting tidbits found in Pew Research Center’s annual report on social media usage , which was released a few weeks ago. That jump was spurred by a large increase of use in the 18-29 demographic (from 37 to 53 percent). Twitter’s most popular demographic is 18-29 year olds with a 37-percent usage rate.

Social Media 28

Social Media Audience Media Social 28

Museum 2.0

FEBRUARY 13, 2013

A rare blog post that combines personal narrative with statistical charts. The Center for the Future of Museums maintains a good list of top ten resources on demographic change as related to museums.

Arts 48

Arts Question North Carolina Museum 48

Care2

DECEMBER 8, 2009

But don’t take my word for it, check out the demographics of our members. Based on the statistics about women’s growing economic influence in the U.S., Tags: Marketing Research. A LOT of women hang out in the Care2.com Interested in learning more about how you can get your cause in front of Care2 members? Contact us!

Wikipedia 53

Wikipedia Blogher Summary Nonprofit 53

Tech Soup

FEBRUARY 27, 2013

Volunteering in America is a " gov" providing comprehensive data and statistics for. will provide you with better insights into your target demographic of potential volunteers. Their research. Their research. research about how volunteering can be measurably good for your physical as well as mental health.

Volunteer 65

Volunteer Tools Online Database 65

Connection Cafe

APRIL 1, 2016

Surprising demographics to target for outreach in 2016. billion in online giving data from 2015 and features key statistics on year-over-year charitable giving broken down by nonprofit size and sector. How they were changed by the 2012 election cycle. 2016 Nonprofit Sector Leadership Report. billion in total fundraising and $2.2

Professional 20

Professional Causes NGO News 20

NTEN

JANUARY 11, 2011

Simple segmentation focuses on descriptive segments, such as demographics and donor history, and tailors your communication based on what you already know about that person. The language that you use can point to this knowledge: “Our renowned Foundation researcher, Dr. Smith, is signing her latest book at the Borders right in your backyard.”

Communication 69

Communication Results NTC Content 69

Connection Cafe

NOVEMBER 7, 2013

When launching your marketing campaign you have a segmented audience with clear social and demographic information it would be easy to measure your impact and your strategy would be build based on a specific set on factors. They are versatile and can adapt to situations like big marketing researches to small but complex donation forms.

Data 38

Data Management Nonprofit Survey 38

Bloomerang

NOVEMBER 10, 2023

Step #2) R – Research the needs Having appropriate R esearch in the needs section is critical to scoring high on a grant proposal. The reason is that research anchors and validates the entire reason for your project. This will give more validity for your program and show that you’ve done the research. This is a must.

Grant 93

Grant Award Project Proposal 93