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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

According to SureImpact’s Primer on Nonprofit Impact Measurement , impact is “the quantifiable difference an organization makes … the collective effects (intended and unintended) of a nonprofit’s work on the communities it serves.” In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: .

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Review your donor demographics. Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics. For each of these demographics, conduct audience research to determine: Their preferred giving avenue.

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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. Demographic and personal information.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Your CRM, or customer relationship management system, stores and organizes information about your existing customers. Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. Analyze your CRM. To make completing the process easy, you link to the half-completed form.

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Donors who’ve contributed to your cause or interacted with your organization recently have demonstrated their connection to your nonprofit and are likely to give again. History of donating or volunteering with similar organizations.

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6 Ways to Create Buzz Around Your Charity Golf Tournament

sgEngage

With the right tools in place, anyone can organize a golf tournament, regardless of their golf knowledge or experience. Besides the obvious fundraising power, golf events spread awareness about your organization, build and advance partnerships, and provide meaningful donor stewardship and outreach. Use an event website.

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