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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. The process and timing of asking nonprofits for demographic data matters.

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Demographics via Candid: One year in 

Candid

In February 2023, we officially launched Demographics via Candid , an initiative that empowers nonprofits to share their demographic data one time, through the Candid profile, where it can be accessed and reused by funders and other stakeholders across the field.

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Demographics via Candid: Building a movement to promote equity in the social sector

Candid

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.

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Demographics via Candid: A data-driven approach to encourage equitable funding practices

Candid

By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

AI tools and predictive analytics are new. Nonprofits now can and should use AI fundraising tools. AI tools help organizations find the best fundraising targets. For instance, Keela’s Smart Asks for Donation tool offers advanced features designed to leverage data analytics for personalized donation requests.

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Level Up Your Marketing with Analytics

Association Analytics

Let’s start by identifying the best channels and tools to maximize your campaigns. In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Use demographics and behavior to help customize your marketing messages.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible. This free nonprofit marketing tool allows you to share your organization’s latest news and updates, promote your latest fundraising campaign, and strengthen relationships with your supporters.