Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 295

Digital Strategy Guide Create 295

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base.

Practice 239

Practice Fundraising Guide Channel 239

Nonprofit Tech for Good

MAY 8, 2019

Organizations are always changing. In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. Successful organizations carry out a periodic environmental scan as part of their strategic communications efforts.

Online 240

Online Hunger Metrics Drupal 240

Achieve

JUNE 1, 2023

Review your donor demographics. Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics. How can you make those options more accessible for each demographic?

Donation 52

Donation Donor Giving Demographics 52

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. But for organizations that offer direct services to constituents, such as social services nonprofits, there’s another layer of complexity— impact measurement.

Statistics 52

Statistics Stats Program Management 52

sgEngage

MARCH 18, 2024

By embracing these principles of equity, fostering collaboration, and committing to meaningful action, philanthropic organizations can continue to be powerful catalysts for positive change. Philanthropic organizations can embrace experimentation, innovation, and learning to identify what works best in advancing equity goals.

Philanthropy 89

Philanthropy Action Structure Law 89

Nonprofits Source

MAY 15, 2024

Your CRM, or customer relationship management system, stores and organizes information about your existing customers. Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. These measurements should align with your campaign’s goals. Analyze your CRM.

Map 52

Map Digital Business Marketing 52

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. Assess your supporter data for general demographics, interests, and giving tendencies to get a better picture of the kinds of individuals who want to support your nonprofit.

WordPress 52

WordPress Content Strategy Create 52

Neon CRM

SEPTEMBER 1, 2023

And when it comes to creating a nonprofit business plan for your organization, that’s a task that generally falls to the board—a situation that can create a big disconnect between what you need and what you actually get. Strategic Goals and Objectives: Specific and measurable targets the nonprofit aims to achieve.

Guide 52

Guide Business Support Metrics 52

Qgiv

APRIL 9, 2024

Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. Learn how your organization can take full advantage of social media in this guide! One of the biggest reasons your organization should use social media is how cost-effective it is.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Get Fully Funded

JANUARY 5, 2024

Text marketing , also known as SMS marketing, can help your organization engage supporters, build relationships, and ultimately boost your fundraising results. Keep an eye on your metrics. Give your nonprofit more chances to interact with donors by asking every existing donor to opt in to receive texts from your organization.

Practice 59

Practice Puerto Rico Fundraising Metrics 59

DNL OmniMedia

MAY 25, 2022

Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, if an organization realized that its budget for a previous campaign was too low, it can predict that the budget for the next campaign, if unchanged, will also be too low.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Data Analysis.

Summary 94

Summary Social Media Measure Media 94

Nonprofits Source

OCTOBER 25, 2023

Technology is increasingly changing the future of nonprofit marketing , which is why your organization must leverage its software to keep up. In this guide, we’ll explore three ways your organization’s marketing efforts can be supported by its constituent relationship management (CRM) software. Measure campaign effectiveness.

Marketing 52

Marketing Support Demographics Nonprofit 52

Association Analytics

JULY 22, 2021

Management : Is someone in your organization assigned to manage data hygiene? Measure Progress: Stay on top of your data. Keep monitoring the growth with metrics (for example, decreased number of duplicates, increase in completion rate of certain fields.). How important is it to you to have each field complete?

Data 169

Data Analytics Associations Registration 169

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 102

Personal Test Demographics Analytics 102

sgEngage

JULY 15, 2023

Donor relation management is the process by which organizations organize donor data and maintain donor relationships to support a long-term donor infrastructure. By solidifying a methodology for donor management, nonprofit organizations can optimize donor investment and engagement and identify areas for growth.

Management 52

Management Donor Blackbaud Retention 52

sgEngage

NOVEMBER 14, 2023

Let’s take a look at how these organizations and other nonprofits can overcome data silos with integration. So, how do healthcare organizations overcome these data silos? Arcadia recommends researching your own organization’s needs to identify which solution makes the most sense for you.

Integration 82

Integration Data Nonprofit Platform 82

Forum One

JULY 13, 2021

Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. Let’s explore how your organization can adapt to the changes. For organizations running ad campaigns, these changes could impact results and data in numerous ways. Fewer return visitors.

Impact 46

Impact Organization Track Analytics 46

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Campaign Money Online 59

Qgiv

OCTOBER 9, 2023

When a store asks you if you’d like to donate or round up your purchase at check-out, that’s a point-of-sale cause marketing campaign to financially contribute to an organization like yours. There are many metrics you can use to qualify how successful your campaign is. Purchase-triggered donation.

Causes 52

Causes Marketing Impact Guide 52

Nonprofits Source

JUNE 22, 2017

Second, social media isn’t enough on its own to expose your organization to a new audience. On average, visits from social media represent 6.92% ( 65.33% of which is driven by Facebook ) of all traffic to nonprofit websites compared to 47.09% from organic search. of all impressions were organic. Step 1: Define your goals.

Digital 111

Digital Marketing Guide Chapter 111

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

JULY 21, 2022

To start establishing yourself as a world-changing, impactful organization on the platform, here are a few best practices to succeed on LinkedIn. When people search for your organization on LinkedIn, the first thing they’ll see is your company page, so it’s important that your page is as informative as possible.

Linkedin 52

Linkedin Social Media Practice Media 52

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. That’s why far too many organizations operate without a clear marketing strategy: making a good one is time-consuming. . As the first step to developing a strategy, set clear, measurable goals. Demographics .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Qgiv

JANUARY 12, 2023

And beyond that, you can expand your reach to find even more like-minded people who would resonate with your mission and be interested in supporting your organization. Your goals should always be SMART goals to ensure that you can easily measure your progress throughout the year and understand how to tweak your strategy to reach your goals.

Social Media 52

Social Media Strategy Media Donor 52

Amy Sample Ward

MAY 18, 2011

—– Whether it’s political or personal, global or local, funded or a grassroots effort, organizations and communities are campaigning for change in many ways, all of the time. Start with Metrics. What do you measure every day, week, month, year? What’s your organization’s story? You have one.

Campaign 114

Campaign Design Impact Metrics 114

Amy Sample Ward

OCTOBER 18, 2011

—– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Beth Kanter compiled examples of the way organizations are using Facebook for specific purposes.

Facebook 196

Facebook Change Tutorial Plugin 196

Qgiv

JANUARY 24, 2024

Your fundraising strategy is the roadmap for your nonprofit, and once you’ve invested the time to develop one, you’ll have an invaluable resource to guide your organization in your fundraising efforts. Your marketing plan Your nonprofit’s marketing plan is the face of your organization. Make the goal a stretch, but don’t overdo it.

Practice 52

Practice Strategy Guide Fundraising 52

Top Nonprofits

MARCH 12, 2021

First, we’d recommend considering what’s worked for your organization in the past. In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. From anywhere in the world, a donor can tap a button on their smartphone and contribute to your organization. Appealing to younger donors.

Trend 98

Trend Campaign Fundraising Mobile 98

NetWits

DECEMBER 2, 2010

In today’s competitive fundraising environments, it is all the more important to treat each donor as if they are the most important person to your organization (because they are). Non-targeted “blast” messages assume that each person has the same interests and relationship with your organization. Basic Rules of Segmentation.

email 149

email Marketing Mail Metrics 149

Qgiv

JUNE 23, 2021

If that sounds like your organization, don’t discount the power of organic reach! If reaching out regardless of geographic location it pays to be especially granular in your other search parameters to make sure your ad is reaching people who would be interested in attending an event in support of your organization.

Practice 52

Practice Marketing Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. As opposed to Google Ad Words, Facebook gives you the power to identify users that fit your demographic to a tee. for your organization.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Socialbrite

OCTOBER 31, 2021

So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. So, how do you measure your video marketing efforts? Measuring your video marketing. Measuring the engagement of your videos.

Measure 59

Measure Video Marketing Guide 59

Care2

MAY 18, 2011

Whether it's political or personal, global or local, funded or a grassroots effort, organizations and communities are campaigning for change in many ways, all of the time. Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics.

Campaign 73

Campaign Design Impact Metrics 73

AccelEvents

FEBRUARY 5, 2021

The COVID-19 pandemic forced event organizers to make a quick pivot from in-person events to virtual events. Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. Too Much Content.

Virtual 98

Virtual Sponsor PowerPoint Audience 98