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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 3) Understand Facebook Ad objectives.

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The Complete Guide to Facebook Ads for Nonprofits

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Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. How do nonprofits use Facebook Ads?

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Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

List of Transparent Ad Platforms that let you analyze competitors: Meta (Facebook/Instagram) Ad Library: [link] Allows filtering ads by country, region, disclaimer type, and spend. Shows ad performance data like impressions, spend, and demographic reach. Allows viewing ad creatives and analyzing spend patterns over time.

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Tips for Using a Peer-to-Peer Platform and Facebook Together

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Earlier this year, Facebook announced that since their introduction in 2016 they have raised over $5 billion through fundraisers on Facebook and Instagram. TikTok have also started championing nonprofits and introduced donation stickers similar to those already available on Facebook and Instagram.

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Cryptocurrency Fundraising: A Beginner’s Guide for Nonprofits

Nonprofit Tech for Good

It is of paramount importance that nonprofits think of cryptocurrency not only as a payment method, but as a donor demographic. Active on Reddit: Reddit is a go-to for information on cryptocurrency. Facebook: Crypto users are not on Facebook. Where do charities find cryptocurrency donors? 20% are under 18.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

First ask yourself, what demographics do these stakeholders fall into? If you mostly work with baby boomers, for example, then you may want to prioritize establishing a Facebook page. Consider your target donor audience as well as the constituents you serve. 3) It’s a great relationship builder. 3) It’s a great relationship builder.