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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 3) Understand Facebook Ad objectives.

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The Complete Guide to Facebook Ads for Nonprofits

Qgiv

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Shows ad performance data like impressions, spend, and demographic reach. Allows viewing ad creatives and analyzing spend patterns over time.

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Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

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Tips for Using a Peer-to-Peer Platform and Facebook Together

sgEngage

Earlier this year, Facebook announced that since their introduction in 2016 they have raised over $5 billion through fundraisers on Facebook and Instagram. TikTok have also started championing nonprofits and introduced donation stickers similar to those already available on Facebook and Instagram.

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Cryptocurrency Fundraising: A Beginner’s Guide for Nonprofits

Nonprofit Tech for Good

It is of paramount importance that nonprofits think of cryptocurrency not only as a payment method, but as a donor demographic. Active on Reddit: Reddit is a go-to for information on cryptocurrency. Facebook: Crypto users are not on Facebook. Where do charities find cryptocurrency donors? 20% are under 18.

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How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

Nonprofit Tech for Good

For the example below, we’ll be building out a sample Facebook Live co-branded series. If you’ve been watching Facebook or Instagram recently, everyone is going LIVE. . When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. So, how do we monetize this? Hard Costs: .

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