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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

While enrollment numbers and completion rates provide surface-level insights, digging into learner behavior and demographics can uncover more valuable information like which courses hold the most value for which learners and the factors contributing to their success.

Analytics 169
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5 Trends in Grantmaking that We Think Have Staying Power

sgEngage

Sometimes trends are purely of the moment—a fun way to mark the past, like shag carpet and 8-track tapes. But sometimes trends are the beginning of an idea, just starting to take shape, that will become the norm in a few years or a few decades. This trend is not a new idea or even an idea that is only a few years old.

Trend 73
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Data to support the relentless pursuit of racial equity 

Candid

My many years of experience collecting and analyzing data as an evaluator naturally lead me to ask: What has been the measurable impact of this important shift? At the 2022 Asian Americans/Pacific Islanders in Philanthropy (AAPIP) conference, a few fellow evaluators and I discussed the findings of the AAPIP report Seeking to Soar.

Data 59
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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Analyzing your nonprofit’s data and industry trends can uncover insights about: Existing donors. After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels. Track trends.

Mail 52
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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

With the progress of AI in prospect research, you can now access tools that provide valuable insights into your prospects, including wealth indicators and demographic data that would otherwise be difficult to obtain. 4) Prospect Research Tools The days of endlessly scouring the internet for information on potential donors are long gone.

Tools 359
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., is the purchase of your product trending up or down?). For example, if your goal is to increase sales, you’ll need to track the campaign’s conversion rate.

Map 52
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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Evaluate past fundraising and acquisition campaigns. Were there any patterns or trends in their behaviors (e.g., Along the way, it’s key to track and analyze your campaign’s performance data. Evaluate your progress and course correct if some of your strategies aren’t resonating with your audience.

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