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Level Up Your Marketing with Analytics

Association Analytics

Association membership marketing is much different than marketing a product for sale. How are you tracking success? By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Sales are instant.

Analytics 169
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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

According to SureImpact’s Primer on Nonprofit Impact Measurement , impact is “the quantifiable difference an organization makes … the collective effects (intended and unintended) of a nonprofit’s work on the communities it serves.” In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: .

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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. Tracking Long-Term Impact True success for your learning programs can be found by evaluating their long-term impact.

Analytics 169
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

During a year-end campaign, it’s essential to track and analyze data from these multiple channels. By dividing donors into groups based on characteristics like giving history, engagement level, demographics, and interests, nonprofits can tailor their messaging and approach to each segment’s preferences and motivations.

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Hire Fresh Talent—But Before You Shop, Check the Fridge

.orgSource

You don’t have to spend much time on the site to understand the difference between outstanding and dismal. If you haven’t been tracking workforce statistics, now is the time to begin. You learn a lot about consumer preferences by reading the reviews on Yelp. On the other hand, don’t use filters to enhance your image.

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Review your donor demographics. Analyze your online giving trends and engagement metrics. Track data for your marketing campaigns during these special events to determine which messages are most effective for driving donations. Assess metrics such as your email open rate or online donation rate to measure your success.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Consider auditing your digital campaigns to ensure you are accurately tracking key performance indicators (KPIs), properly managing your digital advertising accounts (e.g., Google Ads ), and understanding tracked data. Include supporter data such as: Demographics Psychographic traits (e.g.,

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