Nonprofit Donor Retention 101: Always Do This
Bloomerang
DECEMBER 13, 2022
When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. Long-term retention (5+ years) is now 10% or less. “ You’re Leaving Money on the Table.
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