Paul Smith Teaches You How To Sell With A Story
Eric Jacobsen Blog
SEPTEMBER 5, 2016
It helps them relax. Paul's new book includes : Model stories Skill-building exercises Enlightening examples from Microsoft, Costco, Xerox, Abercombie & Fitch, Hewlett Packard, and other top companies. It causes buyers to put down their defenses. A great story builds credibility and properly positions you in the eye of the buyer."
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