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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Lame spam of the day: Please provide your tax information

Robert Weiner

Subject: Please provide your tax information. (a Text: Version 1: Hello, With intent to ensure that accurate data is being maintained on our systems, as well as to provide you better quality of service; INTUIT INC. In order to verify the information on your account, please click here. Yours sincerely, INTUIT INC.

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Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.

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Data hoarding: Does the term apply to your donor data?

3rd Sector Labs

Year after year you gather information about donors. Is your organization is a donor data hoarder? Data hoarding extends far beyond just your donor data and CRM software. It applies to outcome measurements, web traffic, social media data, emails, image files, document versioning, backups, backups of backups, etc.

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Lame spam of the day: Validate Your Internet Listing – Yellow PagesUSA

Robert Weiner

The Yellow Pages using spam to get listings? The fine print at the bottom says: We are compiling data for Yellow PagesUSA Corp. Any additional company information,which may serve to update your profile, is appreciated. SUBSCRIBER’S DATA WILL BE KEPT ON FILE UNTIL CANCELLED. Thank you for your cooperation.

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How to rent or buy an email list and why YOU should avoid it like the plague

Whole Whale

CAN-SPAM fines Let’s start with the scary legal argument: it is technically illegal to send unsolicited, ‘cold emails’ to people that haven’t opted-in to hear from your organization. Learn more about the CAN-SPAM fines which can be up to $16,000 per violation. Reasons not to rent or buy a list. Relationships built over time on trust.

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Lame Spams of the Day: Job Offers

Robert Weiner

Thank you for submitting your information for potential employment openings. Thank you for submitting your information for potential employment opportunities. Thank you for submitting your detailed information for open work opportunities. Thank you for submitting your information for potential employment opportunities.

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