Digging Into Data: 7 Key Metrics to Track + Common Data Questions
Allegiance Group
JUNE 4, 2024
They’ve just seen a report that says revenue per donor is going down, and they want you to explain why the nonprofit is losing money. But you’re not losing money — your recurring giving program is growing, which is making the revenue per donor dip. One piece of data taken alone doesn’t tell the whole story.
Let's personalize your content