Nonprofit Social Media Mavens Are Curators of Metrics
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 8, 2011
I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Value Metrics: These are a handful of metrics that support over-arching goals.
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