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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. To See The Big Picture.

Marketing 246
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How To Recruit New Members for Your Association on Social Media

Nonprofit Tech for Good

Thankfully, many social media networks will have mechanisms that will allow you to have a private conversation. There are a few important tips that you should follow when having a conversation with a prospective member; Answer questions as directly and succulently as possible. 7) Measure your social media engagement. Conclusion.

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Zoetica Salon Insights: Social Media Measurement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101
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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

Stats 100
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5 New Google Analytics Statistics For Nonprofits

TechImpact

The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. But these are all the intuitive questions, the obvious stats. Use funnel conversion tools. Implement offline conversion tracking.

Analytics 223
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The New War on Social Media Vanity Metrics

Care2

But are these stats meaningful? Do these stats show your boss about how your organization is meeting its mission and making an actual impact? That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? Is it positive? Is it hostile? Is it neutral?

Metrics 77
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Tools Galore: How To Track What Content Resonates With Your Audiences

Care2

Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools. Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels?

Track 65