Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

to learn more about the methodology) of your twitter friends with search. Marshall's post will shows the top five people I'm having conversations with on Twitter and who respond to me: 1. Gahran has a lot of conversation with a lot of awesome people. Here's a mosaic: Get your twitter mosaic here. Jonathon D.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

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NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. Google Analytics is helpful at suggesting common goal types.

Analytics 28

Analytics Goal Conversation Rate 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2009

Twitter Lists: A Natural Evolution of Internet List Culture. There is something about Twitter Lists, the new feature recently launched by Twitter , that allows Twitter users to create their own lists of followers that reminds of the gopher. This gives us a number of ways to look at Twitter lists and their potential.

Twitter 96

Twitter Work Files Library 96

Amy Sample Ward

JUNE 3, 2010

It’s something that I am energized by, passionate about, and take so much pleasure in helping others do well, too. My work with NetSquared and with Social by Social has helped shape so many of my beliefs about community organizing and has offered the opportunity to meet so many others doing it well. I love community organizing.

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Local Community Organization Netsquared 145

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

It isn’t about following thousands and thousands of friends on Twitter. Of course you have to be interested in what information or conversations they are sharing on Twitter. I know I am finding good people to follow on Twitter by the number of great exchanges that emerge on many topics. Here’s a few that I’ve used.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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Metrics Social Media Strategy RSS 81

Bloomerang

NOVEMBER 12, 2021

In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. How can these tools help you track meaningful data? To figure this out, look at your website analytics, email analytics, conversion rates, social listening, and more. . Number two is revenue.

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Analytics Digital Tools Measure 107

NonProfit Hub

FEBRUARY 4, 2021

Like-minded people need to know about your organization, and the right marketing concept will help you achieve this. The more carefully you create a plan, the more likely it will help to achieve your goals. If you expect some organizations to share your mission and help you achieve your goals, get in touch with them on LinkedIn. .

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2009

It got me thinking about managing multiples: multiple twitter accounts, multiple people tweeting from one account, and how do you tweet a network of affiliates or a movement. There are no official rules, although there is some great advice in the O'Reilly Twitter Book on this topic for corporate examples.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

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Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This helps show the mission’s importance. Helping real people should be the star. Their passion can be contagious.

Lesson 59

Lesson Fundraising Digital Test 59

Cloud 4 Good

MARCH 16, 2021

You will be able to hear how other organizations are overcoming challenges, innovating, and then add to the conversation by sharing your unique insight. Follow Cloud for Good, Salesforce, and other speakers on LinkedIn or Twitter to keep the conversation going. Tip 3: Keep the Momentum Going. How You Can Find Cloud for Good.

Illinois 52

Illinois Virtual Nonprofit America 52

Amy Sample Ward

DECEMBER 2, 2009

I come across so many great conversations, ideas, and resources across the web ever day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ."

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Nonprofit Tech for Good

DECEMBER 12, 2011

This will help you stay focused and give you a baseline against which you can monitor your progress. Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. To foster social good and create social change? </strong> 8.

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Zen and the Art of Nonprofit Technology

SEPTEMBER 13, 2010

But since I’m not on twitter anymore, and I don’t read my RSS feeds as often as I should. There are some great worksheets to help you figure out what strategies to use, and how to move forward in this space. I know for many of you this is old news. In July, Idealware published the Nonprofit Social Media Decision Guide.

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Social Media Media Work Social 129

Whole Whale

MAY 19, 2023

14 Sites to Help You With AI Art Image Prompts : A curated list of 14 websites that provide AI art image prompts and resources. GoDaddy Generative AI Prompt Library : A library of AI-generated prompts designed to help small businesses with their branding and marketing efforts.

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Images Build Library Generation 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. Notice the the conversation is about the application deadline. ” 3.

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Whole Whale

NOVEMBER 10, 2021

So when conversations about mobile strategy come up, the idea of an app hammers the nail. You might have heard that building your app to be cross-platform will help with some of these costs. Before you start to consider your fighting chances for making at least the top 30, consider that Twitter is at #20.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. . Or, a guide to before/after maps so you could see how visualizing your network helped you improve strategy.

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Analysis Social Network Social Media Network 96

Qgiv

APRIL 21, 2023

Storyboarding can help you understand the full picture of what you want to show and what the most important aspect is to focus on.” Implement procedures to asess metrics. Make this an everyday habit so that you become the master storyteller of the insights within your reports and help a broad audience understand complex data.

Social Media 52

Social Media Trend Storyboard Montana 52

Amy Sample Ward

SEPTEMBER 13, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. That has not deterred the development of programs to help people escape extreme poverty.

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Web Seattle Pledge Bookmarking 114

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2007

Twitter reflections and insights have been the air. Chris Brogan's post says, " Twitter has changed my life." " I might also say that Chris's life changing experience on Twitter has had a ripple effect on two young Cambodian college students, Leng Sopharath and Champerom. re just using Twitter to scrape data?

Twitter 92

Twitter Influence Podcast Technorati 92

Amy Sample Ward

JULY 29, 2011

Many public media organizations are looking to use social media as a way to have conversations directly with community members. Don’t feel like you have to think of something to say, simply use what you’re hearing in your listening online to reply and join the conversation. Metrics Template. Using Social Media.

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Social Media Public Media Community 178

Greater Giving

MAY 25, 2022

For example, with segments in hand, you might decide to focus your digital marketing strategies on a younger, tech-savvy audience by combining targeted ads on Google with organic social media posts on Twitter, Instagram, and TikTok. They can also help with event publicity and increase attendance and donations from your supporters.

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ROI Marketing Strategy Sponsor 81

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

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Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

To avoid data error and ease the data collection chore, Sean created an automated version with data collected automatically via Twitter and Klout APIs. I didn’t understand it until I read the conversation on Twitter. Certainly, some subtle peer pressure to do your homework.

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Benchmark Network Learning API 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Twitter for me is mostly a listening tool. I do share URLs to my posts, but try to link to a conversation. Is Twitter A Traffic Tool, Not. This past month, for the first time, Twitter is now the #2 referral of visits to my blog, but only 1/3 of those referrals are from my own tweets. Maybe he'll get on Twitter.

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Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. From my conversations with organizational leaders, I have found that there is too much focus on one video, rather than a video strategy.

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Video Communication Strategy Stats 139

M+R

FEBRUARY 4, 2021

But the past is close behind, and there is plenty we can learn from the 2020 end-of-year fundraising season that will help improve our fundraising efforts in the year ahead. Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions.

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Fundraising Gift Rate email 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

And, as Tech Hermit blog notes, there was quite a discussion about this on Twitter. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. They should be doing more to help organizations understand how to take advantage of it. It doesn't work that way."

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Washington Metrics Facebook Donor 85

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Amy Sample Ward

JUNE 17, 2010

Last week, I had a fun time moderating the June #4Change Twitter Chat on Online Community Building. Thanks to all those who participated or followed along, and to those who will join the conversation now! What makes a Twitter chat different than a blog post, for example, is that the conversation is 1. real time, and 2.

Community 132

Community Build Local Los Angeles 132

EveryAction

APRIL 6, 2017

I shared a few tips, tricks, and brewed up a crockpot metaphor I'm pretty proud of - check out our conversation below! Marcella Vitulli: Short answer: because, with the right preparation, automation will take hours of work off of your to-do list and help you reach more supporters across channels automatically.

Marketing 104

Marketing Question Nonprofit Social Media 104

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. Remarketing helps you reach people who have previously visited your website or used your app. conversion rate) to donate $10.00 Custom Facebook Audiences.

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Ideas Donation Online Strategy 111

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. I also love Twitter, but that’s just my personal obsession with the tool! Website: www.taprootfoundation.org.

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Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Their team also leads attention campaigns, informed by data and inspired by online conversations. They curate the best from the abundant sea of online ocean content and rapidly experiment with creating, amplifying and circulating stories that spark vibrant conversations.

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Conservancy Measure Conversation Nonprofit 112