EveryAction

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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224
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Thursday Thoughts: engaging advocates all year round

EveryAction

We asked our partners, what are some ways organizations doing advocacy can consistently engage supporters and keep them ready to take action with you, even outside of crisis moments? Tectonica is a movement-building agency that provides a broad array of digital organizing services to progressive nonprofits, candidates, and campaigns.

Advocacy 143
professionals

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100
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5 Things You Need to Know about Nonprofits + Big Data

EveryAction

To find out more about how nonprofits are using (or not using) their data to do more good, we asked over 460 nonprofit professionals about their habits, culture, and outlook on the state of data at their organizations. Most of the nonprofit pros we surveyed work at small organizations, and about half believe they're taking advantage of data.

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How to Approach a Nonprofit Job Interview with a For-Profit Attitude (and Résumé)

EveryAction

If you’re planning to interview at a nonprofit organization soon, but aren’t feeling comfortable talking about your for-profit achievements, read on for some humble tips from someone who has succeeded (and failed) at both. Measuring impact has more to do with building awareness in issue areas and the larger public conversation.

Attitude 101
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12 of Your Email Deliverability Questions Answered

EveryAction

We automatically sign your emails with both SPF and DKIM, but it can help for the organization to set it up too. How do we learn 'how' to, for example, search and segment off people who never open emails?". I’d pay attention to opens, clicks, and conversions to get the whole picture just in case and not just rely on opens.

email 101
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What’s next for EveryAction

EveryAction

We’ve stood, marched, messaged, and canvassed in your shoes as organizers, advocacy managers, volunteer coordinators, and so much more; and we’ve done this work across 501(c)(3) and 501(c)(4) nonprofit organizations as well as labor unions and political campaigns. By increasing the number of organizations on Mobilize.Us

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