EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation. Measuring beyond "likes".

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Metrics Social Media Measure Media 100

DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

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Metrics Gift Track Tech 52

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? One example of thought leadership is this blog!

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Create Strategy Associations Registration 169

Association Analytics

SEPTEMBER 27, 2023

Below are five convincing points you can present when making your case, each paired with relatable examples to drive the point home. Focus on the Outcomes Embracing the Future: We know change is hard and in long-standing organizations, can be met with resistance. Let’s take member retention as an example.

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Analytics Analysis ROI Associations 169

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Jump to something more interesting: A Visual Example of Chat-First Search How to create an AI Chat-first search traffic risk audit?

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Search Grant Organization Voice 52

Association Analytics

APRIL 8, 2021

In today’s world, organizations simply cannot afford to invest their time and limited resources in initiatives that do not demonstrably deliver outcomes that support their goals. For example, your organization may have a 2021 goal of “increasing membership.” These metrics are called leading indicators.

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Goal Data Articulate Analysis 192

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Jump to something more interesting: A Visual Example of Chat-First Search How to create an AI Chat-first search traffic risk audit?

Search 52

Search Grant Organization Voice 52

sgEngage

AUGUST 23, 2023

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly. A professionally designed website can help establish your organization as a reputable, trustworthy institution. Make your donation and volunteer opportunities easy to find.

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Websites Organization Tips Map 77

Amy Sample Ward

SEPTEMBER 20, 2013

This post originally appeared on the NTEN blog – you can also read the full post and join the conversation on the NTEN.org website. We can’t forget that to be data-informed as an organization and as decision-makers, we have to actually be informed by that data (see what I did there?).

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Metrics Impact Change NTEN 158

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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Facebook Fundraising ROI Virginia 245

Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Here are 10 fundraising statistics worth noting.

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Statistics Fundraising Metrics Mail 97

Zen and the Art of Nonprofit Technology

APRIL 29, 2010

It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Now we could easily translate that into “managing and nurturing an organizations’ interactions with donors and constituents.&#

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Metrics Social Synchronous Wikipedia 154

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. This page is where visitors will go to learn more about your nonprofit as a whole and to reassure themselves that they are supporting a credible and professional organization. About page.

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WordPress Content Strategy Create 52

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. By applying these helpful ways to measure and optimize nonprofit performance, you can drive positive change for your organization.

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Measure Help Analysis Metrics 89

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Channel Work Fundraising Movie 224

Association Analytics

FEBRUARY 14, 2022

We suggest that you have a conversation and not send a survey. Some examples include: Data specific – What data empowers you? An example is how many new members did we acquire last month? The outcomes you can achieve tend to fall into four buckets that benefit your organization. Ask your colleagues questions.

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Analytics Language Associations Case Study 169

Nimble AMS

MARCH 25, 2022

Goals and success metrics. Be sure to define your organization’s goals for the online community so that your entire organization knows what you’re trying to accomplish. For example, at the highest level, your goals might be to: Grow your existing online community . TIP: These are examples of high-level goals.

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Community Online Strategy Guidelines 134

.orgSource

APRIL 25, 2023

However, the data you gather will depend on what information proves to be most useful for your organization. Before adding talent, have a thoughtful conversation. When a manager wants to add talent, have a thoughtful conversation,” Sarah advised. Review the job description carefully to determine what new expertise is needed.

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Application Statistics Culture Job 221

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. For example, if you send a tweet on Monday morning at 8 am, retweet that same tweet the next day at 1pm.

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Twitter Practice Social Media Nonprofit 356

Forum One

JULY 6, 2023

Customer experience (CX) is the sum of every interaction a member of the public has with your organization. How do your audiences feel about your organization and brand? There has never been a more critical time for mission-driven organizations to prioritize creating an inclusive customer experience.

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Measure Websites Metrics Track 66

Forum One

FEBRUARY 7, 2023

In June 2007, Apple launched the iPhone, and in subsequent years we saw the rise of apps as a competing method to websites for how people interact with organizations. For organizations using both apps and websites, there were challenges in seeing how the data interacts—are web visitors the same people using the app?

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FAQ Organization Analytics Google 58

Allegiance Group

FEBRUARY 27, 2024

The previous version of Google Analytics (GA3 or Universal Analytics) was around for over a decade and helped organizations of all shapes and sizes track and analyze data around their website traffic. Examples might include a steep drop in sessions that’s out of the norm or Google no longer indexing your site.

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Analytics Google Fundraising Track 52

Amy Sample Ward

JUNE 3, 2010

I love community organizing. I’ve had experience organizing communities offline in local communities, and organizing community online – but the kind of organizing that inspires me the most is combining online and offline. What are the online community organizing best practices from your experience?

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Local Community Organization Netsquared 145

Pamela Grow

OCTOBER 30, 2023

Even as overall giving slumps, this increase is significant because it means that more organizations are receiving reliable funding on a monthly basis. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Organize them into groups based on their gift sizes.

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Analytics Data Giving Metrics 52

Qgiv

APRIL 9, 2024

Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. Learn how your organization can take full advantage of social media in this guide! One of the biggest reasons your organization should use social media is how cost-effective it is.

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Social Media Media Guide Social 52

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. Do they really give you the full picture of how your organization is connecting with your constituents and moving them up the engagement ladder? But are these stats meaningful? Why is Social Media Data Important?

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Metrics Social Media Media Social 77

Get Fully Funded

JANUARY 24, 2024

Fundraising is the bread and butter of nonprofit organizations—without gifts from generous donors, your nonprofit wouldn’t be able to work toward its mission. For example, if you’re an animal shelter nonprofit, you could label your $25 donation option with “a month’s worth of food for a puppy.” Conversion rate.

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Fundraising Evaluation Rate Gift 59

Get Fully Funded

JANUARY 5, 2024

Text marketing , also known as SMS marketing, can help your organization engage supporters, build relationships, and ultimately boost your fundraising results. Keep an eye on your metrics. Give your nonprofit more chances to interact with donors by asking every existing donor to opt in to receive texts from your organization.

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Practice Puerto Rico Fundraising Metrics 59

Bloomerang

NOVEMBER 10, 2023

The exact donation amount that you consider to be a major gift will depend on the highest donation amounts your organization typically receives. For example, if your largest donations tend to be between $25,000 and $50,000, you might designate that range as your major gift range. Create a gift range chart.

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Gift Raise Guide Relationship 100

Nonprofit Tech for Good

DECEMBER 12, 2011

Social Media: Before You Get Started, Get Organized! Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Commit to high standards of professionalism when representing the organization online.

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Social Media Media Avatar Organization 225

Allegiance Group

APRIL 15, 2024

Donor retention is how many donors continue to support your organization year over year. For example, you might attract 150 new donors and retain 55% of your existing donors within a year. Craft a conversion journey. Conversely, amplify the strategies or messages that lead to the most conversions. Prioritize SEO.

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Fund Donor Strategy Search 52

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

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Time Metrics Analytics Adopt 72

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. One thing that stood out in our conversations is that the civic tech field is ready for a deeper dive on outcomes. Code for America , one of the organizations that we worked with, is already implementing outcome assessments.

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Metrics Method Tech Government 50

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. Here are a few examples to consider: Does your employer match? Encourage Two-Way Communication Much of nonprofit email marketing would be considered a one-sided conversation.

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Gift Results email Metrics 97

Candid

AUGUST 23, 2023

The strategic planning process is a rare chance for a nonprofit’s leaders to step back and look at their organization and its activities as a whole—to understand what success looks like and to allocate time, talent, and dollars to the activities that can help achieve it. Even the most ambitious strategic plan must also be feasible.

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San Francisco Nonprofit Metrics Boston 98

DNL OmniMedia

MAY 25, 2022

Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can compare this year’s year-end giving campaign to last year’s. However, not all metrics will be useful for your organization’s strategy.

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Analytics Org Adwords Metrics 52

Bloomerang

AUGUST 16, 2021

Internalizing and externalizing an organization-wide culture of philanthropy. For example, retention rates tend to be higher for mid-level and major donors. Here are some of the questions you might ask in order to understand what metrics to track: . Mastering an analytic approach to strategy and planning.

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Analytics Strategy Fundraising Benchmark 122