NetWits

JULY 10, 2012

Make your blog the place where you produce original content that’s tailored to your audience. Remember, great content is the key to successful social media. By setting these two tools up you’ll increase your efficiency and set your-self up for success early on. Create great content. Your home base.

Social Media 251

Social Media Media Social Slides 251

NetWits

MARCH 20, 2012

To make a LASTING impression, you have to make a FIRST impression. “… the colors, the layout and the presentation of headings are all evaluated before any content is actually absorbed” –Jason Gross from Smashing Magazine writes. Make content scan-able with headings and links that resonate with your audience. Are they correct?

Websites 168

Websites Tips Evaluation Nonprofit 168

NetWits

NOVEMBER 16, 2010

As you explore, start looking at ways to make the tool work for you and check out how others (non-profits and for-profits) are getting creative with the capabilities Facebook gives them. This way Ford can serve up the content they want you to see. Second , you’re seeing a limited portion of the content available on their custom tab.

Facebook 211

Facebook Profit Social Media Info 211

NetWits

FEBRUARY 17, 2011

Everytime you reskin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. To do this, you can either install a variety of browsers, or you can use a free online tool, such as www.browsershots.org. Your Website. Your Email. Email on Acid. Campaign Monitor.

Test 125

Test email Websites Sound 125

NetWits

NOVEMBER 11, 2010

I’m sure more people will come in the door to read the content because of the title. Then back it up with great content. Now, I firmly believe in keeping your email clean and free of unnecessary imagery (as well as unnecessary content), but going 100% plain text is a step in the wrong direction. No Call to Action.

email 212

email Profit Registration Review 212

NetWits

FEBRUARY 2, 2011

First, use the Google AdWords keyword research tool to do some analysis for words and phrases you’d like to rank highly for in search results. And don’t forget to produce content on a regular basis so Google continues to crawl your site. Do you create educational material? Do you put on local activities?

email 246

email Social Social Media Search 246

NetWits

MARCH 26, 2013

Enter a little tool I call the Digital Roadmap. your great content and campaigns). The Digital Roadmap is your organization’s chance to get cartographic, by plotting on paper all the points of your online neighborhood. A Digital Roadmap: Homebases, Embassies, and Outposts (by Misty McLaughlin and Michael Chang).

Map 146

Map Marketing Online Strategy 146

NetWits

APRIL 23, 2012

These “current assignments” would be a task common to both the parent and student audience segments, and would therefore carry more weight in priority of content on your website than a task only one group cares about. Tally these common tasks into a condensed list of tasks being performed on your site.

Websites 253

Websites Analysis Audience Design 253

NetWits

JULY 11, 2012

Content type weight: Videos. Keep your schools page fresh with interesting new content, but don’t over do it. Pro Tip: Check out these EdgeRank tools - [link] and [link]. Focus on User Generated Content. Pro Tip: Check out these EdgeRank tools - [link] and [link]. Focus on User Generated Content.

Facebook 186

Facebook Student Poll Slides 186

NetWits

AUGUST 21, 2012

If you don’t prioritize your content to convert the noise into clear messages, your users will experience the same confusion. In graphic design, we use size, positioning, space, color and contrast as tools to establish a visual hierarchy for the elements in the design. At the very least, you would be confused.

Action 205

Action Websites Design Voice 205

NetWits

NOVEMBER 19, 2010

By showing friends’ faces and placing the button near engaging content (but avoiding visual clutter with plenty of white space), click-through rates improve by 3-5x. Highlighting most popular content on your site leads people to view more articles. Optimize your Like button. Integrate the Activity Feed or Recommendations plugins.

Facebook 144

Facebook Websites Plugin Social Media 144

NetWits

JUNE 19, 2012

The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. Relevant content. They focus on delivering relevant content based on subscriber interests, preferences and actions. After I was done speaking someone said to me, “Who knew there was so much to email?”.

email 150

email Test Conference Benchmark 150

NetWits

JANUARY 6, 2011

Calls to action are simply the things you want web visitors do after viewing a piece of content. In YouTube videos, you can create links with the annotation tool, which you’ve probably seen before (they look like thought bubbles or text boxes.). Check out the StillerStrong video below. Creating Annotations.

YouTube 198

YouTube Video Action Newsletter 198

NetWits

JULY 6, 2011

The social Web is very much a game of relationships and a place where those who are genuinely using the tools for good want to connect with other like-minded individuals. Pump out useful information and content. Keep in mind that it doesn’t have to be content that you wrote or created. Connect the dots. Activate your network.

Social Media 273

Social Media Site Social Media 273

NetWits

MAY 18, 2011

There is a fantastic tool that I’ve been using for a while now. This neat little tool can run a quick scan of your website and tell you how much you talk about yourself versus how much you talk to your supporters. We should all be writing copy and content that is supporter-focused and engaging. Are you sure? Absolutely!

Rate 146

Rate Websites Results Effective 146

NetWits

NOVEMBER 19, 2010

By showing friends’ faces and placing the button near engaging content (but avoiding visual clutter with plenty of white space), click-through rates improve by 3-5x. Highlighting most popular content on your site leads people to view more articles. Optimize your Like button. Integrate the Activity Feed or Recommendations plugins.

Facebook 134

Facebook Websites Plugin Social Media 134

NetWits

AUGUST 23, 2011

Create a communications plan that delivers relevant content to each segment. Participants who use online fundraising tools raise 6x more than those who don’t. I bet you could look back at how many of your non-fundraisers or low-dollar fundraisers used online tools and see a direct correlation to fundraising dollars raised.

Raise 209

Raise Money Fundraising Social Media 209

NetWits

JULY 12, 2012

Every bit of content should showcase your school’s mission and voice. Let them get to know you through multimedia: Your users’ preference for consuming content varies, just as their browsing and navigation styles do. Join us for “Online Tools and Web Design: The Top Web Design Best Practices Your School Should be Employing”.

Websites 143

Websites Audio Interaction Web 143

NetWits

JUNE 22, 2011

Register for our Event Fundraising Newsletter to receive monthly content and resources specifically for event fundraising professionals. Event fundraising website tools like Friends Asking Friends let you see who is on your team and how much each person has raised. Join Today. Encourage everyone to start or join a team. Your cause.

Causes 202

Causes Sample Script Support 202

NetWits

JUNE 30, 2011

Sending everyone the same message , instead of delivering relevant content to different segments. Providing opportunities for your supporters to share an online campaign with social tools will increase how far its message travels. You are sending your appeal at the wrong time.

email 256

email Chad Cancer Hunger 256

NetWits

APRIL 2, 2013

However, the benchmark study is a tool, and like any tool, it depends on how it’s used. Meaning, I’m less likely to be annoyed with the frequency of communication than I am with the failure of the content connecting to my interests. The annual report informs how organizations measure impact relative to their peers.

Rate 139

Rate San Diego Open Benchmark 139

NetWits

NOVEMBER 29, 2010

There are many low cost online tools that can help you track email results. You should also be aiming to keep the email content under 300 words, and to ensure that your main content is above the page break. You don’t track the results of your emails. How will you know what your audience respond to and what they dislike?

email 180

email Spam Images Audience 180

NetWits

FEBRUARY 1, 2011

Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? Please also consider the following points: Ensure that any images you do choose to use are related to the content of your email. Generally speaking, email is an informal communications tool.

email 177

email Effective Images Attention 177

NetWits

NOVEMBER 14, 2010

It appears that a majority of Asia-Pacific Non-Profits use their website primarily as an engagement and communication tool, with online giving coming in second. Ensure you mix up your content and that it’s engaging between asks. Appeals by email also appear to play a major role in soliciting donations.

Asia 109

Asia Activities Active Activism 109

NetWits

MAY 19, 2011

Giving them the tools they need to be successful fundraisers is important, but beyond that there’s so much more that can be done. You can do this type of education for your participants through web content, embedded web videos, scheduled webinars and/or on-site open houses. 1) Engage.

Relationship 208

Relationship Raise Tips Fundraising 208

NetWits

JUNE 23, 2011

Remember, no one is strictly using one communication tool and we as fundraisers must make a point of being wherever the donor is with the information they need. Resend: Email campaigns can be structured as an automatic resend with a duplicate of the original email being sent with a fresh subject line or revised content.

Campaign 253

Campaign Fundraising Maryland Channel 253

NetWits

JANUARY 9, 2011

Below are some tips to help ease you back into the world of content generation in the new year, and which should help your website gain more traction with your community. Run your website through a fee online analysis tool, such as HubSpot’s Website Grader. Write to the level of your readers. What is the readability level?

Websites 157

Websites Benefit Analysis Technique 157

NetWits

NOVEMBER 21, 2010

He had some interesting points that could work particularly well in a Nonprofit e-newsletter context: If you don’t feel that you have any particularly exciting content, consider borrowing or swapping some from/with a partner organisation.

Database 109

Database Doc Newsletter Australia 109

NetWits

APRIL 1, 2011

He goes by the name Hardly Normal and fights to put a face on homelessness by using the internet, social media and InvisiblePeople.TV (content can be intense) to share stories about real people battling with being out on the street. Mark Horvath is a passionate guy with an incredible story.

Homeless 194

Homeless Los Angeles Social Media Media 194

NetWits

JUNE 23, 2011

The technology became a tool to accomplish the community’s larger purposes and needs, rather than a shiny “must-have&# object. Each organization used the tools to serve business purposes. This provides a relentless focus on community’s actual use of new media forms.

Social Media 219

Social Media Media Social Chapter 219

NetWits

JUNE 7, 2011

This study reveals that 31% of website referrals are from the “sharing&# of your content; including social networks, blogs, and email–and bookmarks. times, regardless of social network or the number of people who shared the content. Here are some quick takeaways to consider: 1) The Ease of Social Sharing is Important.

Studies 258

Studies Share Stumbleupon Digg 258

NetWits

DECEMBER 21, 2010

Or, you may have experienced shinny-new-social-media-object-of-the-week syndrome – using new social media tools with no real purpose, reason or objective. You should become one so you can get new content delivered weekly. Oh, and it’s fairly easy to measure using a tool like PostRank. House File Growth.

Metrics 247

Metrics Social Media Track Profit 247

NetWits

APRIL 11, 2012

You could learn how to create a better nonprofit websites with 52 tweaks , figure out if it was time to redesign your website (a standing room only, people hanging out the door session done by Farra Trompeter , VP at Big Duck), determine if you need a content strategy , and dig into creating a testing plan with no traffic, time, or budget.

Technology 245

Technology Game NTC San Francisco 245

NetWits

MARCH 1, 2012

Provide the pinning tools, open up your boards, pin (some) of your products, and watch as Pinterest grows on your list of referring sites. In my research, there’s a recurring theme of success for brands in Pinterest is both pinning content themselves and enabling users to easily pin their content.” What you need.

Social 147

Social United States Chad Social Network 147