Allegiance Group

APRIL 15, 2024

Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe. Here’s how to use six common digital marketing platforms to boost your donor acquisition rate: Website Your website is one of the most important tools in your donor acquisition toolkit. Optimize your donation form.

Fund 52

Fund Donor Strategy Search 52

Association Analytics

JANUARY 8, 2024

This is an approach you can take pretty easily with the systems, tools and staff you already have in place. Observe to learn members’ preferences and interest You likely have data on the purchases your members are making, the events they’re registering for and the content they’re downloading.

Impact 169

Impact Strategy Associations Data 169

Media Cause

APRIL 2, 2021

Developing an E-A-T Content Strategy. In 2021, Google continues to place a greater focus on the quality of content as a ranking factor- that’s why we’ll keep on hearing the term ‘E-A-T’ when it comes to SEO. Local SEO refers to the process of optimizing your online presence to show up in relevant local search results.

Trend 87

Trend Search Google Local 87

Bloomerang

SEPTEMBER 7, 2022

How to create your end-of-year fundraising content to maximize the campaign impact. The angle is often referred to as the theme. Year-end fundraising is about specific disciplines and key decisions of content and process. Create great content and urge supporters to click that share button. Creating the content.

Content 84

Content Donor Fundraising Headline 84

Whole Whale

MAY 3, 2022

The Inclusivity Tool was designed to help content creators follow the best practices around using inclusive language. As a starting point, the Inclusivity Tool defines 9 categories of non-inclusive speech: Category Explanation Pejorative Insult with a negative connotation. Commonly seen when referring to professions (e.g.

Language 59

Language Student Cancer Culture 59

NetWits

FEBRUARY 16, 2011

You know your website was indexed by the search engines, but it is listed on page 10 in Google – and no one will ever see it! There is a multi-billion-dollar industry around the science of search engine optimization, so it is not surprising that lots of web managers are confused. What do you do? Validate your pages.

Google 225

Google Search Images Analytics 225

Qgiv

FEBRUARY 22, 2022

In fact, there are all kinds of tools out there that can help all levels of users build beautiful websites. Web builders, such as WordPress or Squarespace, are online tools that your nonprofit can use to build your own website. Depending on the size of your nonprofit, you might need more or fewer tools to fit your donation form needs.

Websites 59

Websites Social Media Search Nonprofit 59

EveryAction

MAY 11, 2017

To tap into this, you need know who shares your content, but more importantly, you want to know who is succeeding at referring new people – and donations - to your organization. When publishing a form, on the confirmation page step, enable the social share tools and referrer tracking.

Track 100

Track Influence Share Support 100

Qgiv

APRIL 22, 2024

Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission. Nonprofit marketing content also needs to consistently tie back to your cause and the work you do.

Marketing 52

Marketing Guide Nonprofit Channel 52

Qgiv

SEPTEMBER 14, 2023

Search engine data is also a useful source for seeing what keywords your users are interested in. Search for the topic you’re writing about and see what already exists. Link to resources In your blog posts, make sure to reference other pages on your blog. Certain nonprofits lend themselves well to specific topics.

Practice 52

Practice Tips Storytelling Nonprofit 52

Allegiance Group

MAY 18, 2023

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Add inline donation forms or lightboxes to your top-performing content, directing prospective donors to your donation page.

Digital 52

Digital Practice Donor Strategy 52

Nonprofit Tech for Good

AUGUST 10, 2018

Tip: Nonprofits may consider specifically tailoring their Pinterest content to the female segment of their donors and supporters. They created a pin board with expert advice on how to “Green Your Home” that is filled with beautiful visuals and helpful content. For example, Grist.org is a news website that focuses on the environment.

Storytelling 176

Storytelling Social Media Nonprofit YouTube 176

NetWits

MAY 26, 2011

Probably no better an indication of my love for the knowledge waiting to be unmasked within this tool, is the (fun?) No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Top Content. What to do with? What is it? What to do with?

Report 251

Report Web Analytics Comparison 251

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. How you break through the clutter? Any guidelines?

Advice 119

Advice Facebook Content Create 119

Nonprofit Tech for Good

OCTOBER 25, 2019

Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. Given the significant fundraising opportunities this tool presents, it’s absolutely worth the effort to determine how you can use it most effectively. Find What Works for You.

Facebook 227

Facebook Raise Fundraising Audience 227

Connection Cafe

AUGUST 17, 2011

As we proceed, I’ll share tips on how you can use this tool. If you’re not yet familiar with Google Analytics, it’s a free tool from. When you think of search engines, you probably think of Google, but maybe not Google Analytics. Your site probably has search functionality, so use Google analytics to track it.

Search 46

Search Analytics Google Site 46

Nonprofits Source

NOVEMBER 3, 2017

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. With search engine optimization.

Beginner 91

Beginner Digital Marketing Guide 91

Nonprofits Source

DECEMBER 12, 2022

Given that your organization needs to grab people’s attention quickly, it’s essential that you build an engaging website that will encourage users to stick around and explore your content. . You can then reference this guide whenever you create new content. Mission and positioning. Add accessibility features.

Digital 52

Digital Build Nonprofit Websites 52

Nonprofits Source

OCTOBER 6, 2023

To tap into this revenue source, nonprofit leaders should have a basic understanding of what workplace giving is, the modern software corporations use, and what tools their own organization can leverage to earn more from donors employed at companies with workplace giving programs. Search a matching gift database.

Software 52

Software Giving Gift Nonprofit 52

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Does your nonprofit have a digital marketing plan ?

Digital 111

Digital Marketing Guide Chapter 111

NonProfit Hub

MAY 18, 2021

When someone searches for something on Google, they type words into the Google search box. These words are referred to as the search terms. . Keywords are the words you use in your Google Ad Grant account to target these search terms. . There are many great free and paid keyword research tools out there.

Grant 54

Grant Google Research Search 54

Amy Sample Ward

MAY 17, 2011

." eAdvocacy Readiness Assessment – A terrific round up of resources from Aspiration – if you're looking to get started with or ramp up your online engagement efforts, check out these tools first! "Welcome "Welcome to the pre-release version of Aspiration's eAdvocacy Readiness Tools.

Web 105

Web Bookmarking Charity Facebook 105

Amy Sample Ward

JANUARY 20, 2011

Three months later I had a prototype platform aggregating actions from RSS feeds, with a search element around that content. API stands for Application Programming Interface, and refers broadly to the way one piece of software or dataset communicates with another.) And what does “Linked Open Data” refer to?

API 186

API Action Open Data 186

Forum One

FEBRUARY 7, 2023

We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. In UA, the basic unit of collected data is referred to as a hit; UA records one pageview hit each time someone views a page. Why is Google making this change?

FAQ 58

FAQ Organization Analytics Google 58

Nimble AMS

JUNE 16, 2020

When you’re searching for your next association management software (AMS) solution, product demos are extremely important. The vendor can then be sure to answer them before the demo ends, and depending on your video conferencing tool, there may be a chat history available with the recording for future reference. Use your webcam.

Software 78

Software Associations Product Action 78

Bloomerang

AUGUST 28, 2023

Essential nonprofit CRM features 9 of the best nonprofit CRM solutions available Steps to find and implement the right nonprofit CRM for your needs Your nonprofit’s CRM is an essential tool for scaling up your fundraising and donor engagement efforts, so your team should be experts in knowing what type of platform to look for.

Profile 91

Profile Software Nonprofit Donor 91

NonProfit Hub

SEPTEMBER 10, 2020

With a number of other responsibilities, it can be easy to overlook a simple, yet powerful tool for connecting with members: your website. With helpful tools and information about your work, your website can help cultivate relationships with existing members and position you as a respected leader in the space. Valuable Content.

Associations 56

Associations Websites Mobile Design 56

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2020

AI is a uniquely powerful set of technology tools for making sense of enormous amounts of data. An AI-powered tool can accomplish it in minutes—and doesn’t get interrupted for meetings or a phone call or a birthday party for Toby the newish office manager who just turned 27. Persado is another online fundraising tool using AI.

Benefit 65

Benefit Fundraising Retention Conversation 65

Achieve

MARCH 16, 2022

In particular, post-event surveys have become a powerful tool to continue engaging attendees after virtual events , collect valuable event data, and brainstorm strategies for improvement. If you’re searching for simple strategies to greatly improve virtual event success, post-event surveys are a strong place to start.

Survey 59

Survey Virtual Tips Associations 59

fusionSpan

DECEMBER 18, 2023

Salesforce has been at the forefront of AI in CRM technology ever since it first introduced an AI tool, Salesforce Einstein , to the platform in 2016. At the very least, it gives the average user the tools to get started. At fusionSpan, we’ve been supporting non-profits to take full advantage of this.

Language 59

Language Generation Analysis Data 59

ASU Lodestar Center

SEPTEMBER 11, 2017

Most people don’t give a second thought as to why a particular website appeared at the top of the Google page when they performed a search. They simply trust that Google delivered the best information about what they searched for. A website that uses SEO has the ability to rank highly in search engine results.

Business 40

Business Marketing Profit Learning 40

Bloomerang

APRIL 12, 2022

Donor management software is a tool that allows your nonprofit to organize the data you collect about your supporters. You may have heard this software referred to by a few different names, including donor management software, nonprofit CRM , donor database, donor software, and donor tracking software. Marketing solutions. Bloomerang.

Software 98

Software Management Donor Guide 98

sgEngage

AUGUST 31, 2023

A well-designed bid sheet can both serve as a data collection tool and a way to catch auction participants’ attention. No matter how you utilize color, ensure adequate contrast between text and background colors so all written content is readable. Set the starting bid amount at 40% of the FMV.

Structure 73

Structure Italy Contact Virtual 73

Amy Sample Ward

JULY 16, 2009

Using Twitter search or other tools, you can watch news and updates about the election in Iran by using #IranElection; or, find interesting people to follow and connect with using #FollowFriday to peruse the recommendations that pile up on Fridays. Brainstorm lots of questions but pick a few.

Conversation 196

Conversation Twitter Global Iran 196

Forj

MAY 30, 2017

Part of addressing those considerations is picking the right tools for my learners. While it’s important to pay attention to curriculum design, it’s also important to consider the tools my learners will use to buy access to those courses. Browse or search for courses from course catalogue. Access course content.

Online Learning 48

Online Learning System Learning Online 48

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2005

I attended the " Tag You Are It " session at NTC by Ami Dar and Katrin Verclas and was exposed to a lot of new technology tools. So, I set up a little action learning project ( cambodia4kids ) to play with these tools to see how they might be useful for technology infused curriculum or nonprofit use. Who is author?

RSS 50

RSS Content Search NPO 50

Tech Soup

SEPTEMBER 29, 2014

To do that, companies are building an ecosystem of tools that support this new "appified universe." " Here are some of the new tools for the future of cloud computing. via search to end-users. Venture capitalists would refer to its state as stealth mode. You just search like you would on Google.

San Francisco 60

San Francisco Sharepoint Chart Search 60