Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Content Mapping. >> Step 1: Identify all the content.

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Metrics Community Map Template 219

Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Ss I suggest in my Community Mapping approach , the actions and metrics should be mapped against the segments of the community doing them. What do you think?

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Metrics Social Media Media Social 227

AccelEvents

JULY 20, 2020

Using the right virtual event platform can take your virtual event to the next level. From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. After all, there are dozens of features that are available with many virtual event platforms.

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Virtual Platform Question Broadcast 94

AccelEvents

JULY 21, 2021

With the surge of virtual meeting platforms, and various custom meeting options, businesses are now relying on such innovative meeting solutions to amplify networking, work-from-home options, staying connected, and increasing operational efficiency in the new meeting and business landscape. What are Online or Virtual Meeting Platforms?

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Platform Virtual Stream Hosting 93

sgEngage

APRIL 26, 2023

Video content is being consumed at higher and higher rates and is the preferred medium for most. A simple way to add esports and livestreaming to your roster of events is to include this functionality into your existing DIY platform – it’s all about giving them the tools to fundraise how and where they want.

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Platform Charity Trend Badge 73

Bloomerang

AUGUST 23, 2023

If not, it’s time to start exploring peer-to-peer fundraising platforms. Peer-to-peer fundraising software solutions provide a platform that nonprofits can use to empower their supporters to collect donations on their behalf. Is your nonprofit prepared to make the most of this opportunity?

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Platform Giving Fundraising Software 83

Association Analytics

OCTOBER 10, 2022

Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. This is important for conversion metrics or click-through success metrics.

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Analytics Marketing Taxonomy Module 169

TechImpact

JUNE 16, 2014

Facebook is the flagship social media platform for most nonprofits. The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits. Image courtesy of Black Celebrity Giving.

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Metrics Facebook Stats Nonprofit 170

Nonprofit Tech for Good

APRIL 20, 2020

Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Phase 2: Content, Cost & Creation. Phase 1: Identify Your Audience, Partner(s) & Content. Where is your engagement the strongest? Hard Costs: .

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Raise Fund Phase Audience 325

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate. Ready to start posting?

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Metrics Social Media Measure Media 100

Byte Technology

APRIL 16, 2021

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Some of these actions include sharing a blog post to social media platforms, or buying a product.

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Rate Conversation Websites Metrics 246

AccelEvents

JULY 20, 2020

Using the right virtual event platform can take your virtual event to the next level. From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. After all, there are dozens of features that are available with many virtual event platforms.

Virtual 52

Virtual Platform Question Broadcast 52

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. We’ll cover these five tips for optimizing your digital platforms: Clean up the data in your nonprofit CRM. This data can reveal which types of content your audience prefers to engage with.

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Platform Donor Online Social Media 52

Candid

SEPTEMBER 7, 2023

Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. We tie our videos to our blog posts.

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YouTube Tips Script Audio 122

Nonprofit Tech for Good

AUGUST 6, 2023

Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible. Define your metrics of success. After setting your goal for dollars raised, determine what metrics you will be tracking throughout the campaign and your goals to measure against.

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Practice Fundraising Guide Channel 240

Achieve

MAY 3, 2024

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. When not working on the platform, you can usually find Evan on a basketball court or volunteering at his daughters’ gym classes.

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Analytics Data Spam Fundraising 98

Nonprofit Tech for Good

AUGUST 9, 2021

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Curated content relevant to your mission.

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Linkedin Practice Social Media Sponsor 362

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content.

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Organization Online Influence Metrics 52

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Check out your favorite organization’s social platforms or look at nonprofits with similar causes to your own.

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Social Media Media Guide Social 52

Nonprofit Tech for Good

MAY 8, 2019

HSNY’s website now also targets individuals looking for hunger-relief services for themselves and their families, and offers content that reflects this shift, such as a SNAP pre-screening tool. Similarly, we’ve seen the coming and going of content management systems (CMSs) over the years. The web is always changing.

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Online Hunger Metrics Drupal 241

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Talk to us to learn more about how support from the right platform can help you raise more for your mission, more efficiently.

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Channel Work Fundraising Movie 224

Nimble AMS

MARCH 25, 2022

Goals and success metrics. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement. These metrics tell you how many of your members have joined the online community and how many are using it. Content strategy ?.

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Community Online Strategy Guidelines 133

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. With these insights on your target audience, you can make informed decisions about their learning objectives and create content that inspires meaningful engagement. Just remember to tailor your content to each channel.

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Video Support Tips Audio 105

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. However, marketing for nonprofits can come with its difficulties.

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Marketing Guide Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” My answer: Yes!

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Content Measure Organization Strategy 101

Forj

JUNE 7, 2021

For years, the LMS has reigned supreme as the top learning platform for associations. However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). Why are learning experience platforms rising in popularity? Let’s dive in.

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Platform Experiment eLearning Learning 36

AccelEvents

JUNE 16, 2021

As more and more brands are turning to events for digital marketing, event marketers need to find ways to improve the event experience, via an event platform. However, it’s far easier to run an event with an all-in-one event platform as it keeps everything organized for managing an event in one place. The same goes for accounting.

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Platform Avatar Virtual Registration 52

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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Search Alternative Social Social Media 59

Media Cause

JULY 11, 2023

Personalized Content Automation doesn’t mean one-size-fits-all. Modern email marketing tools allow you to segment your audience and send targeted content based on interests, past donations, or engagement levels. For instance, you can segment different content to first-time donors, recurring donors, or volunteers.

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email Service Marketing Metrics 52

AccelEvents

JUNE 3, 2021

If you are running an online event, then you want a planning platform that has multiple features and robust IT support, among other things, to provide a good customer experience. If you run a virtual conference , webinar, or virtual summit, you need an online event planning platform to do so. Integrations. Networking and Social Spaces.

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Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

If you are running an online event, then you want a planning platform that has multiple features and robust IT support, among other things, to provide a good customer experience. If you run a virtual conference , webinar, or virtual summit, you need an online event planning platform to do so. Integrations. Networking and Social Spaces.

Platform 40

Platform Online Registration Synchronous 40

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

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Social Media Media Strategy Social 94

Candid

JANUARY 24, 2024

I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit). You can see here how each platform is doing, comparing numbers and averages from 2023 with the previous year.

Social Media 52

Social Media Data Strategy Media 52

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. Do your research Now we need to figure out what content works for your audience. If you haven’t exported your data before, here are how-to guides for major platforms. This is your road map.

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Social Media Data Strategy Media 98

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. This will help increase membership and revenue. Analyze your short and long-term returns.

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Analytics Language Associations Case Study 169

Nonprofit Tech for Good

APRIL 19, 2024

It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. The ease of generating content these days is both a danger and an opportunity for nonprofits. To understand audiences better, consider e xploring other websites or platforms they visit. Lean into this expertise.

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Content Websites Tips Voice 273

Achieve

DECEMBER 8, 2022

Use social media for quick updates and fun content. Incentivize engagement by hosting a giveaway or other fun contest just for new followers on your platform of choice. Use social media for quick updates and fun content. Create mini contests to gather user-generated content, like photos that supporters took while volunteering.

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Social Media Relationship Donor Media 52